| 書目名稱 | Yes Logo | | 副標(biāo)題 | Uncovering the Recip | | 編輯 | Jiazhuo George Wang,Shuo Qin,Allison Wang | | 視頻video | http://file.papertrans.cn/1061/1060352/1060352.mp4 | | 概述 | Presents whole-picture view of branding in China’s consumer market.Covers primary data with the most updated case information collected directly from the selected brands/companies.Gives in-depth analy | | 圖書封面 |  | | 描述 | .This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public..In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of China’s consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book a | | 出版日期 | Book 2023 | | 關(guān)鍵詞 | Marketing; Branding; Digital Marketing; Scenario Marketing; New Retail; E-commerce | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-99-6608-0 | | isbn_softcover | 978-981-99-6610-3 | | isbn_ebook | 978-981-99-6608-0 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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