書目名稱 | Winning Reputations |
副標題 | How To Be Your Own S |
編輯 | Chris Genasi |
視頻video | http://file.papertrans.cn/1029/1028854/1028854.mp4 |
圖書封面 |  |
描述 | This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself. |
出版日期 | Book 2002 |
關鍵詞 | brand; business; Personal; PR; reputation |
版次 | 1 |
doi | https://doi.org/10.1057/9781403937537 |
isbn_softcover | 978-0-333-96365-4 |
isbn_ebook | 978-1-4039-3753-7 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2002 |