書目名稱 | Winning in Asia, European Style | 副標(biāo)題 | Market and Nonmarket | 編輯 | Vinod K. Aggarwal (Professor, Affiliated Professor | 視頻video | http://file.papertrans.cn/1029/1028850/1028850.mp4 | 圖書封面 |  | 描述 | Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors. | 出版日期 | Book 2001 | 版次 | 1 | doi | https://doi.org/10.1057/9780230107229 | isbn_softcover | 978-1-349-63239-8 | isbn_ebook | 978-0-230-10722-9 | copyright | Palgrave Macmillan, a division of Nature America Inc. 2001 |
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書目名稱Winning in Asia, European Style影響因子(影響力) 
書目名稱Winning in Asia, European Style影響因子(影響力)學(xué)科排名 
書目名稱Winning in Asia, European Style網(wǎng)絡(luò)公開度 
書目名稱Winning in Asia, European Style網(wǎng)絡(luò)公開度學(xué)科排名 
書目名稱Winning in Asia, European Style被引頻次 
書目名稱Winning in Asia, European Style被引頻次學(xué)科排名 
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