Titlebook: Wine Positioning; A Handbook with 30 C Pierre Mora Book 2016 Springer International Publishing Switzerland 2016 Wine benchmarking.Wine bran

在駕駛

Identity, Segmentation, and PositioningFinding its own position in a market will be easier if a firm clearly knows its identity and what its specific values are in its products. In this sense, no positioning is possible without knowing clearly the mission and the vision of the actor at the corporate level.

WATER

白楊魚

袖章

interference

Pierre MoraIntroduces a toolbox featuring the 10 easiest to apply and most efficient ways to differentiate and position a wine.Presents 30 case studies on brands and regions from the real wine world.Provides an

人充滿活力

Cocker

Terroirs: Tell Me Where You Come From?etween identity and geographical, geological, and climatic historical origin. This is why the term is so important as a tracking element in the wine world. The aim of this chapter is to understand what a terroir is and what its components are.

TRAWL

When the E-Shopper Meets the Wine Industry provide an opportunity for wine producers to be relieved of their dependence on distributors and redefine the distribution of added value. The aim of this chapter is to assess online wine retailing today to better understand some trends of the e-shopper.

GULP

Sigmoidoscopy

The World of Brands marketing policy, suggestions for differentiation. The analizes are based on perceptions, by definition limited to available information for the public, that is to say the most frequent situation for “an average consumer” in the world.