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Titlebook: Why People (Don’t) Buy; The Go and Stop Sign Amitav Chakravarti,Manoj Thomas Book 2015 Palgrave Macmillan, a division of Macmillan Publishe

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書(shū)目名稱(chēng)Why People (Don’t) Buy
副標(biāo)題The Go and Stop Sign
編輯Amitav Chakravarti,Manoj Thomas
視頻videohttp://file.papertrans.cn/1029/1028158/1028158.mp4
概述Provides a robust framework of analysis for managers – the GO-STOP Signal Framework – that can be used to both avoid and make sense of strategic marketing and sales mistakes.Illuminated by high profil
圖書(shū)封面Titlebook: Why People (Don’t) Buy; The Go and Stop Sign Amitav Chakravarti,Manoj Thomas Book 2015 Palgrave Macmillan, a division of Macmillan Publishe
描述Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework‘, which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
出版日期Book 2015
關(guān)鍵詞Audit; consumer; Promotion; restaurant; strategy
版次1
doihttps://doi.org/10.1057/9781137466693
isbn_softcover978-1-349-49987-8
isbn_ebook978-1-137-46669-3
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2015
The information of publication is updating

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egic marketing and sales mistakes.Illuminated by high profilFull of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework‘, which allows managers to better understand why consumers are not buying their products
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rs a unique and extensively-tested ‘GO-STOP Signal Framework‘, which allows managers to better understand why consumers are not buying their products and what can be done to put this right.978-1-349-49987-8978-1-137-46669-3
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Comparison of Incentive-Based Cooperation Strategies for Hybrid Networksgh prices for their service to generate revenue. Also, providers can not react appropriate to dynamic changes of the demand. With multi-hop cellular networks the coverage area can be increased and the installation costs and investment risks for the provider can be reduced. However, the individual cu
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Ian Barnsngsfeld ist, werden disziplin?r unterschiedliche thematische Schwerpunkte gesetzt und Jugend wird in der jeweiligen Disziplin sowohl theoretisch entworfen als auch empirisch reflektiert. Aus diesem Grund bedarf es einer disziplin?ren Selbst- und Rückvergewisserung, der im vorliegenden Beitrag nachge
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