| 書(shū)目名稱(chēng) | Why People (Don’t) Buy | | 副標(biāo)題 | The Go and Stop Sign | | 編輯 | Amitav Chakravarti,Manoj Thomas | | 視頻video | http://file.papertrans.cn/1029/1028158/1028158.mp4 | | 概述 | Provides a robust framework of analysis for managers – the GO-STOP Signal Framework – that can be used to both avoid and make sense of strategic marketing and sales mistakes.Illuminated by high profil | | 圖書(shū)封面 |  | | 描述 | Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework‘, which allows managers to better understand why consumers are not buying their products and what can be done to put this right. | | 出版日期 | Book 2015 | | 關(guān)鍵詞 | Audit; consumer; Promotion; restaurant; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137466693 | | isbn_softcover | 978-1-349-49987-8 | | isbn_ebook | 978-1-137-46669-3 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |
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