| 書(shū)目名稱 | When Luxury Meets Art |
| 副標(biāo)題 | Forms of Collaborati |
| 編輯 | Olga Louisa Kastner |
| 視頻video | http://file.papertrans.cn/1028/1027888/1027888.mp4 |
| 概述 | Publication in the field of economic science.Includes supplementary material: |
| 叢書(shū)名稱 | BestMasters |
| 圖書(shū)封面 |  |
| 描述 | Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. |
| 出版日期 | Book 2014 |
| 關(guān)鍵詞 | Kooperationen und Clusteranalyse; Luxury Brand-Art Collaborations; Luxury brands; Marketing für Luxusma |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-04576-0 |
| isbn_softcover | 978-3-658-04575-3 |
| isbn_ebook | 978-3-658-04576-0Series ISSN 2625-3577 Series E-ISSN 2625-3615 |
| issn_series | 2625-3577 |
| copyright | Springer Fachmedien Wiesbaden 2014 |
|Archiver|手機(jī)版|小黑屋|
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