書目名稱 | When Business Meets Culture |
副標(biāo)題 | Ideas and Experience |
編輯 | Beatriz Mu?oz-Seca,Josep Riverola |
視頻video | http://file.papertrans.cn/1028/1027866/1027866.mp4 |
圖書封面 |  |
描述 | The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average?GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture‘s role as an economic developer. |
出版日期 | Book 2011 |
關(guān)鍵詞 | business; management; marketing; service; strategy |
版次 | 1 |
doi | https://doi.org/10.1057/9780230295117 |
isbn_softcover | 978-1-349-32733-1 |
isbn_ebook | 978-0-230-29511-7 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |