Titlebook: Webvertising; The Ultimate Interne SCN Education B.V. Book 2000 Springer Fachmedien Wiesbaden 2000 Advertisement.Advertising.Internet.Webve

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Why Internet Advertising?Does Internet advertising belong on your media plan? This is the question everyone is asking. The answer most certainly is yes, regardless of the brand you manage or the catagorie in which that brand competes. These are the facts: television audiences are migrating to the Internet and the Net is the fastest growing medium in history.

哭得清醒了

罐里有戒指

Advantages and Disadvantages of Advertising on the WebBecause of the ease of editing HTML files, changes to web pages or ads can be made at any time. No other advertising medium can compare. On a cost per thousand basis, web cost are very low compared to other media.

過去分詞

Executive Summary: The State of One to One OnlineWe found that 1 to 1 marketing online has advanced slowly since our first report in April 1999, and there is still a long way to go. Financial Services sites scored highest of all industry categories for several reasons First, they provide customers with Internet-based, easily digitized financial information and tools to manage their portfolios.

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障礙物

How Internet Advertising WorksThis presentation reviews the research on the impact of different forms of online advertising, presents the authors’ analysis of the findings, and suggests directions for future research. The main conclusions are:

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Exploding the WEB CPM MythThere’s a lot of chatter about Web cost-per-thousand (CPM) calculations. Can you compare Web ads with television ads? The truth is that for reaching high-income, well educated audiences, television CPMs are quite high, and Web advertising, in many cases, can actually deliver a lower CPM against the same demographics.

正論

Exploding the WEB CPM MythThere’s a lot of chatter about Web cost-per-thousand (CPM) calculations. Can you compare Web ads with television ads? The truth is that for reaching high-income, well educated audiences, television CPMs are quite high, and Web advertising, in many cases, can actually deliver a lower CPM against the same demographics.

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