Titlebook: Webvertising; The Ultimate Interne SCN Education B.V. Book 2000 Springer Fachmedien Wiesbaden 2000 Advertisement.Advertising.Internet.Webve

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Interactive Relationship Marketingd to make it happen. What type of database is suited? And note this: the database is much less important in the interactive world than the interactive application itself. So just what are those interactive applications anyway?

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Increasing Advertising Effectiveness on the Webways to target the mass market and overcome delivery issues are explained. In part 3 examples are given from AT&T, Citibank, Delta Airlines and other companies incorporating interactive media technology into their online ad campaigns.

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Why Internet Advertising?Does Internet advertising belong on your media plan? This is the question everyone is asking. The answer most certainly is yes, regardless of the brand you manage or the catagorie in which that brand competes. These are the facts: television audiences are migrating to the Internet and the Net is the fastest growing medium in history.

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