Titlebook: Was bewegt Marketing?; Helmut Kuhnle Book 1989 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1989 Kommunikation.Kontrahie

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Servant Leadership and Need Satisfaction Intrinsic motivation and self-determination in human behavior, Plenum, New York, NY, .) is used to explain the importance and application of need satisfaction as it pertains to well-being and motivation (Mayer, Servant leadership: Recent developments in theory and research, Palgrave Macmillan, Houn

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The Context and Rationale: Organizational Change,sponse to an information system after go-live gradually reshapes what changes the organization sees as possible and desirable. This response depends on the system as well as on how the organization deals with change. That is, organizational change is also the context—not only the rationale—for implementing information systems.

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