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Titlebook: Wanghong as Social Media Entertainment in China; David Craig,Jian Lin,Stuart Cunningham Book 2021 The Editor(s) (if applicable) and The Au

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發(fā)表于 2025-3-21 16:17:35 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Wanghong as Social Media Entertainment in China
編輯David Craig,Jian Lin,Stuart Cunningham
視頻videohttp://file.papertrans.cn/1021/1020443/1020443.mp4
概述Explores how China has built an alternative online ecosystem based around state-based intervention while nurturing the growth of their own platforms in a parallel online universe to that of the West.U
叢書名稱Palgrave Studies in Globalization, Culture and Society
圖書封面Titlebook: Wanghong as Social Media Entertainment in China; David Craig,Jian Lin,Stuart Cunningham Book 2021 The Editor(s) (if applicable) and The Au
描述.In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.? Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. ?Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism..
出版日期Book 2021
關(guān)鍵詞Wang Hong; Social Media Entertainment; Chinese Media; Globalization; Digital technology; Digital entrepre
版次1
doihttps://doi.org/10.1007/978-3-030-65376-7
isbn_softcover978-3-030-65378-1
isbn_ebook978-3-030-65376-7Series ISSN 2730-9282 Series E-ISSN 2730-9290
issn_series 2730-9282
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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發(fā)表于 2025-3-22 04:15:07 | 只看該作者
Policy and Governance,pretations of western concepts of cultural industries and creative industries have been deployed. Cleaving to a traditional view of cultural industries, China has developed a more assertive cultural nationalism, while at the same time embracing the industrial modernization offered by creative indust
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發(fā)表于 2025-3-22 18:31:40 | 只看該作者
Creators,iary management enterprises called multichannel networks. We deploy a taxonomy of wanghong creators and practices. “Cultural” wanghong are typically media professionals and experts who use platforms to extend their celebrity status or advance their expertise. “Creative” wanghong are professionalizin
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發(fā)表于 2025-3-22 21:54:00 | 只看該作者
Creators,iary management enterprises called multichannel networks. We deploy a taxonomy of wanghong creators and practices. “Cultural” wanghong are typically media professionals and experts who use platforms to extend their celebrity status or advance their expertise. “Creative” wanghong are professionalizin
9#
發(fā)表于 2025-3-23 02:03:26 | 只看該作者
Culture,ture is degrading and apolitical, how is it also dangerous and disruptive to such an extent that the Party State becomes so wary of it and censorially intervenes so often? This chapter builds on the book’s use of cultural, creative, and social themes by offering a taxonomy of their relationships ill
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發(fā)表于 2025-3-23 08:55:53 | 只看該作者
Culture,ture is degrading and apolitical, how is it also dangerous and disruptive to such an extent that the Party State becomes so wary of it and censorially intervenes so often? This chapter builds on the book’s use of cultural, creative, and social themes by offering a taxonomy of their relationships ill
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