Titlebook: Countering Brandjacking in the Digital Age; … and Other Hidden R Christopher Hofman,Simeon Keates Book 2013 The Author(s) 2013 Brand Risk.B

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2191-5768 This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of 978-1-4471-5579-9978-1-4471-5580-5Series ISSN 2191-5768 Series E-ISSN 2191-5776

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Brand Risk Management Theory, there were no systematic methods of brand risk identification in place. Furthermore, the management strategies that were in place were often confused or weak. These interviews indicate the need for an effective brand risk management process which is straightforward to implement and maintain.

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An Overview of Branding and its Associated Risks, of how brand value can be increased. The value of brands has increased substantially with the rise of mass media and globalisation. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attract

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Brand Risk Management Theory,risk maps. Furthermore, it discusses a number of generic brand defence strategies that can be employed. This chapter then provides a description of typical brand risk management tools that are available commercially. However, while such tools and strategies are available, they are far from achieving

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Haofeng Zhou,Pan Gao,Yangyong Zhuively designed; (2) the status of the document as an intermediary object for collaboration; (3) the status of the participants in aiding collective intelligence to emerge and (4) the status of workspace as we question the "co-presence / remote" dichotomy in synchronous relations.

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