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標(biāo)題: Titlebook: Vertical Cooperative Advertising in Supply Chain Management; A Game-Theoretic Ana Gerhard Aust Book 2015 Springer International Publishing [打印本頁(yè)]

作者: 力學(xué)    時(shí)間: 2025-3-21 18:46
書(shū)目名稱Vertical Cooperative Advertising in Supply Chain Management影響因子(影響力)




書(shū)目名稱Vertical Cooperative Advertising in Supply Chain Management影響因子(影響力)學(xué)科排名




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書(shū)目名稱Vertical Cooperative Advertising in Supply Chain Management網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱Vertical Cooperative Advertising in Supply Chain Management被引頻次




書(shū)目名稱Vertical Cooperative Advertising in Supply Chain Management被引頻次學(xué)科排名




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書(shū)目名稱Vertical Cooperative Advertising in Supply Chain Management讀者反饋




書(shū)目名稱Vertical Cooperative Advertising in Supply Chain Management讀者反饋學(xué)科排名





作者: antiquated    時(shí)間: 2025-3-21 21:17
Fundamentals,This chapter shall give some theoretical fundamentals which are necessary for the following work. This includes introducing general principles of game theory as well as a general cooperative advertising model that is successively adapted to the changing requirements during this work.
作者: flimsy    時(shí)間: 2025-3-22 02:41

作者: ROOF    時(shí)間: 2025-3-22 07:25
Contributions to Management Sciencehttp://image.papertrans.cn/v/image/982359.jpg
作者: Arthr-    時(shí)間: 2025-3-22 11:58
https://doi.org/10.1007/978-3-319-11626-6Cooperative advertising; Fuzzy set theory; Game theory; Pricing; SCM; Supply chain management
作者: 我沒(méi)有命令    時(shí)間: 2025-3-22 15:22
978-3-319-38442-9Springer International Publishing Switzerland 2015
作者: 斑駁    時(shí)間: 2025-3-22 18:47
Vertical Cooperative Advertising in Supply Chain Management978-3-319-11626-6Series ISSN 1431-1941 Series E-ISSN 2197-716X
作者: amorphous    時(shí)間: 2025-3-22 23:17
Book 2015entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance..
作者: albuminuria    時(shí)間: 2025-3-23 02:19

作者: 笨重    時(shí)間: 2025-3-23 07:12
Gerhard Aust online processes and their effect on mobilization. This article investigates how new forms of organizations characterized by being complex and multilayered networks select their organizational objectives and turn them into political matters. We ask how these organizational goals emerge, how they ar
作者: Adjourn    時(shí)間: 2025-3-23 10:28
Gerhard Austy did vote—many voted for the first time when they became eligible. Like other Xers, they were uncomfortable with notions of transcendent obligation but felt a strong duty to respond to requests for help. Their cynicism was in some cases quite explicitly tied to perceived unfairness of their parents
作者: correspondent    時(shí)間: 2025-3-23 13:57

作者: Aggregate    時(shí)間: 2025-3-23 19:16
Gerhard Austrience really became salient during the time that I lived and worked in Canada. Having the opportunity to live for an extended period of time outside of the U.S. gave me an opportunity to reflect more deeply on what citizenship means and what kind of participation I want to have in the world more br
作者: molest    時(shí)間: 2025-3-23 23:59
nificant questions for the aims, purposes and curricular approaches of civic education. It takes as its framework the four broad republican commitments which have provided the structure for the analysis so far, namely civic obligations, the common good, civic virtue and deliberation in public life.
作者: Hyperlipidemia    時(shí)間: 2025-3-24 03:01

作者: Lyme-disease    時(shí)間: 2025-3-24 09:34
Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Ana
作者: STYX    時(shí)間: 2025-3-24 14:38
Cooperative Advertising Models in Supply Chain Management: A Review,distinguish between static and dynamic models. The last dimension of our review is dedicated to the game-theoretic concepts which are mostly used to reflect different forms of distribution of power within the channel.
作者: ADJ    時(shí)間: 2025-3-24 16:56
Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Gtween manufacturer’s and retailer’s margin, which provides more general insights into the effects of the underlying distribution of power within the channel. (b) The highest total profit is gained when both players cooperate. This behavior puts also the customers in a better position, as it produces
作者: 膽汁    時(shí)間: 2025-3-24 21:42

作者: Foam-Cells    時(shí)間: 2025-3-25 00:03
A Manufacturer-Retailer Supply Chain with Fuzzy Customer Demand: A Vertical Cooperative Advertisingantage that it is not only able to incorporate the uncertainty of demand parameters into analysis. Furthermore, it enables us to take into consideration the experience of decision makers, which is often not expressed numerically, but rather in vague linguistic terms.
作者: 克制    時(shí)間: 2025-3-25 04:35
,Résumé,tailers’ and customers’ behavior, but also of the trade-off between related costs and additionally generated profit. Further complexity arises from the interdependencies between the different firms belonging to a supply chain and their decisions made regarding pricing and advertising.
作者: 妨礙議事    時(shí)間: 2025-3-25 11:12
1431-1941 ision support for managers in manufacturing and retailing fi.In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various
作者: Trochlea    時(shí)間: 2025-3-25 14:50
Cooperative Advertising Models in Supply Chain Management: A Review,nguish five different definitions of cooperative advertising which can be found in operations research literature. After that, we concentrate on vertical cooperative advertising, which is the most common object of investigation. It is understood as a financial agreement where a manufacturer offers t
作者: BARK    時(shí)間: 2025-3-25 17:49

作者: 手術(shù)刀    時(shí)間: 2025-3-25 20:27
Game Theoretic Analysis of Pricing and Vertical Cooperative Advertising of a Retailer-Duopoly with rative advertising program. The price-dependent component of the demand function is derived from the customers’ utility function in order to avoid logically inconsistent results. Additionally, each supply chain member can increase the costumers’ demand by advertising. By means of game theory, we get
作者: 難管    時(shí)間: 2025-3-26 02:25

作者: 心胸狹窄    時(shí)間: 2025-3-26 04:34

作者: 航海太平洋    時(shí)間: 2025-3-26 09:35

作者: 混合物    時(shí)間: 2025-3-26 15:23

作者: 生來(lái)    時(shí)間: 2025-3-26 19:14

作者: Resign    時(shí)間: 2025-3-26 22:53

作者: 有節(jié)制    時(shí)間: 2025-3-27 04:08
Gerhard Austof citizens to participate in civic life. As an idealistic political philosophy, republicanism saw the community as an organic whole, and thus individual members of the community as naturally linked to one another. In this sense, what was important or good for the community was by definition importa
作者: thrombus    時(shí)間: 2025-3-27 09:03

作者: dermatomyositis    時(shí)間: 2025-3-27 11:27
running through these republican commitments, at times explicitly and at others implicitly, is an interest in and an attachment to civic education. The type of political engagement within public life that is central to republican models of freedom requires cultivation and habituation. Such cultivati
作者: 有惡臭    時(shí)間: 2025-3-27 17:28
A. Menzel,A. Schmidtace. The spinel-layered co-existence region is also simpler in the Li–Co–Mn–O triangle with all tie-lines connecting to either the cobalt spinel, Co.O., or the manganese layered material, Li.MnO., while in the Li–Mn–Ni–O system there are 2 three-phase regions. The differences between the roles of co
作者: circuit    時(shí)間: 2025-3-27 20:46

作者: ostracize    時(shí)間: 2025-3-27 23:39
Study of a Titanium Dual-Mobility Socket with a Mean Follow-up of 18 Years
作者: Foment    時(shí)間: 2025-3-28 04:59

作者: ineluctable    時(shí)間: 2025-3-28 09:00
Instrumental Multi-Element Chemical AnalysisUnternehmen (Liquidationen, Fusionen, Abwanderungen). Damit sich dieser Unternehmensbestand permanent erneuert, besteht für die Wirtschafts- und Strukturpolitik eine wesentliche Aufgabe darin, günstige gesamtwirtschaftliche Rahmenbedingungen zu schaffen. Zielkonflikte mit anderen Politikfeldern führ
作者: 檢查    時(shí)間: 2025-3-28 12:27





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