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標(biāo)題: Titlebook: User-Generated Content and its Impact on Branding; How Users and Commun Severin Dennhardt Book 2014 Springer Fachmedien Wiesbaden 2014 [打印本頁]

作者: dentin    時(shí)間: 2025-3-21 16:20
書目名稱User-Generated Content and its Impact on Branding影響因子(影響力)




書目名稱User-Generated Content and its Impact on Branding影響因子(影響力)學(xué)科排名




書目名稱User-Generated Content and its Impact on Branding網(wǎng)絡(luò)公開度




書目名稱User-Generated Content and its Impact on Branding網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱User-Generated Content and its Impact on Branding被引頻次




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書目名稱User-Generated Content and its Impact on Branding讀者反饋




書目名稱User-Generated Content and its Impact on Branding讀者反饋學(xué)科排名





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Severin Dennhardt, this book will be of great interest to policymakers, practitioners, scholars and students of geography, urban development and management, environmental science and policy, disaster management, as well as thos978-3-030-04873-0
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Severin Dennhardt associated with China‘s rapid growth. Since initiating the reforms and open policy, China has achieved tremendous success. China‘s rapid growth is now a driving force in the global economy and is achieving unprecedented rates of poverty reduction. However, China also faces a number of sustainabilit
作者: 搖曳    時(shí)間: 2025-3-24 04:40
Severin Dennhardtd geography, this book demonstrates that product innovation clusters spatially in regions which provide concentrations of the knowledge needed for the commercialization process. The book develops a conceptual model which links the location of new product innovations to the sources of these knowledge
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supplementary material: The geography of networks and R&D collaborations, in particular the spatial dimension of interactions between organisations performing joint R&D, have attracted a burst of attention in the last decade, both in the scientific study of the networks and in the policy sector. The
作者: 表示向前    時(shí)間: 2025-3-24 19:43

作者: 豐滿中國    時(shí)間: 2025-3-25 00:03
Research Settinge way we use the Internet, communicate with others, and search for information. As consumers are becoming more familiar with advanced communication and media technologies, they now have to be recognized as active creators instead of passive, consuming participants (Kozinets, Hemetsberger and Schau 2
作者: 性滿足    時(shí)間: 2025-3-25 04:03
Methodology well as on the effects of social media marketing for brands, a combination of qualitative and quantitative methods was used. This mix of methods was applied in order to employ the most appropriate techniques for the identified research questions.
作者: membrane    時(shí)間: 2025-3-25 09:31
The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case applications like Facebook, Youtube and others in consumers’ lives has a growing influence on communication habits. With consumers spending more and more time in the social media realm, an increasing share of communication occurs within these new social network environments.
作者: 畫布    時(shí)間: 2025-3-25 12:47
Book 2014ng and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt?shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual w
作者: Outspoken    時(shí)間: 2025-3-25 17:32

作者: Arthr-    時(shí)間: 2025-3-25 21:39
Book 2014orlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, ?social media impacts consumers’ purchase decision process.
作者: 繞著哥哥問    時(shí)間: 2025-3-26 01:45

作者: GEON    時(shí)間: 2025-3-26 04:59
Introduction(UGC, also called user-created content or user-generated media), for example in the form of user-reviews or blog-posts, is one of the most influential sources of online information today (Constantinides and Fountain 2008).
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User-generated Brands: What Corporate Brands Can Learn from Brand Management in Virtual WorldsFirms are facing a new communication reality that has been created by the rise of social media applications. Concurrently branding and brand management has become a key marketing priority for most companies (Aaker and Joachimsthaler, 2000, Keller, 2009).
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The Value-enhancing Role of Social Networks Around Brands: The Concept of Social Brand ValueFirms are facing a new marketing communication reality that has been created by the rise of social media. The widespread penetration of web 2.0 applications, in combination with faster and greater mobile computing power and advances in bandwidth, has enabled this revolution.
作者: calamity    時(shí)間: 2025-3-27 22:39
Contributions and ImplicationsThis thesis aims at contributing to marketing and branding literature by shedding light on the impact and consequences of user-generated content and social media on brand perceptions and marketing management.
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Severin DennhardtPublication in the field of economic sciences.Includes supplementary material:
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978-3-658-02349-2Springer Fachmedien Wiesbaden 2014
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Infusionstherapie : Wasser und Elektrolyteauffunktion. Standard sind isotone Vollelektrolytl?sungen; kolloidale Infusionsl?sungen werden für den Volumenersatz angewendet. HES ist in der Regel kontraindiziert. Bei den Elektrolytst?rungen spielen Ver?nderungen der Natrium- und der Kaliumkonzentration die Hauptrolle.
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Radial Basis Function Networks,twork is a universal approximator, and it is a popular alternative to the MLP, since it has a simpler structure and a much faster training process. Both models are widely used for classification and function approximation.
作者: linguistics    時(shí)間: 2025-3-28 23:47
Pattern Changes in Climatic Variables,sin. The hydro-climatic variables considered for analysis are annual rainfall; monsoon and non-monsoon rainfall; annual, monsoon and non-monsoon rainy days; onset of effective monsoon; and aridity index.
作者: 針葉    時(shí)間: 2025-3-29 04:52
Peter A. Leeods based on the .-anonymity model. We also compare the results of some .-degree anonymous methods on our experimental set up, by evaluating the data utility and the information loss on real networks.
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made here and there. I withstood, how- ever, the temptation to expand considerably the book by adding completely new subjects. Nevertheless, a few pages on recent developments needed to be inserted. Among them are, naturally, the discussion of ceramic (high-tempera- ture) superconductors, and certain elements978-81-7319-021-6978-94-017-4914-5
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Niels Pesser,Sander Boidin,Marc R. H. M. van Sambeek,Bart F. L. van Nuenen,Joep A. W. Teijink as resistant major depression, chronic schizophrenia, and frequently relapsing obsessive-compulsive disorder as well as dementia has not yet been developed through modern neuropsychiatric research..In response to this conundrum, the National Institute of Mental Health launched the Research Domain C
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New Nuclear Programs: Prospects and Challenges,derstand the social debate on nuclear energy, elaborate on the future new nuclear programs, and highlight the prospects and challenges of nuclear energy in future. Highlighting the prospects and challenges of nuclear energy can provide a valuable guidance to nuclear newcomers, helping them to make i
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Book 2012isted to take control of your computer and enjoy the peace of mind and excitement that comes with it..From tips and tweaks to easy-to-follow guides and detailed descriptions, this book takes you inside Windows 8 to discover the true power and flexibility that lies within, and guides you at your own pace through getting the very best from it. .
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d werden die zur Untersuchung des Langzeitverhaltens dieser Verfahren erforderlichen Teststrecken entwickelt und die Ergebnisse umfangreicher Simulationsrechnungen schrittweise zu vergleichenden Aussagen über deren Leistungsf?higkeit verdichtet. Der zweite Hauptabschnitt rückt die durch zuf?llige St




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