標題: Titlebook: Strategic Public Relations; Norman A. Hart (Managing Director of Norman Hart A Book 1995 Palgrave Macmillan, a division of Macmillan Publi [打印本頁] 作者: Reticent 時間: 2025-3-21 18:23
書目名稱Strategic Public Relations影響因子(影響力)
書目名稱Strategic Public Relations影響因子(影響力)學科排名
書目名稱Strategic Public Relations網絡公開度
書目名稱Strategic Public Relations網絡公開度學科排名
書目名稱Strategic Public Relations被引頻次
書目名稱Strategic Public Relations被引頻次學科排名
書目名稱Strategic Public Relations年度引用
書目名稱Strategic Public Relations年度引用學科排名
書目名稱Strategic Public Relations讀者反饋
書目名稱Strategic Public Relations讀者反饋學科排名
作者: 戲服 時間: 2025-3-21 22:17
Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management,No company operates in a vacuum. Whether privately owned or publicly quoted, every company is dependent on effective relationships with a wide range of groups which have the capacity, individually and collectively, to influence a company’s success or to frustrate or even spoil its endeavours.作者: hangdog 時間: 2025-3-22 01:52 作者: Concomitant 時間: 2025-3-22 07:22 作者: coagulation 時間: 2025-3-22 10:42 作者: Popcorn 時間: 2025-3-22 16:32
Marketing Communications,the ambiguity of the term ‘public relations’, which has two distinct interpretations, one conceptual and the other practical. The former is well stated in the definition given by the Institute of Public Relations:作者: 亞麻制品 時間: 2025-3-22 17:40
Financial Public Relations,he success of financial PR has forced many chief executives and their financial officers to reconsider the role of PR in their businesses and, in many cases, to accept that public relations today is as important a corporate weapon as media advertising, market research, or any other modern business skill.作者: Needlework 時間: 2025-3-22 23:01
Sponsorship,ing new about sponsorship as such. Many major household names have been involved in sponsorship for a long time, with Johnnie Walker whisky, for example, having sponsored golf tournaments since the early years of the present century.作者: 畏縮 時間: 2025-3-23 04:54
Media Relations,is omission is not accidental. The argument runs that the media are a . of communication, enabling the organization to reach the desired audiences. However, at the same time the media constitute one of the most important audiences; they should receive a treatment that is as considered and professional as for any other group.作者: IOTA 時間: 2025-3-23 09:37
Corporate Culture,ight. ‘Culture change’ programmes are becoming more widespread as ‘corporate transformation’, and specifically the creation of flatter and more flexible ‘network organizations’, has become a pre-occupation of a growing number of CEOs and their boardroom colleages.作者: DAUNT 時間: 2025-3-23 13:11 作者: 指數(shù) 時間: 2025-3-23 15:17 作者: 自戀 時間: 2025-3-23 19:52 作者: V切開 時間: 2025-3-24 01:12
Corporate Goals and Strategies,success. In some corporate cultures this process is highly structured and formal, while in others, equally successful, it may be informal and intuitive. In today’s commercial world, however, there are few organizations that can reasonably claim to be able to ignore the basic questions of ‘Where do w作者: anticipate 時間: 2025-3-24 02:34
Planning for Corporate Communications, almost certainly the chairman and managing director, to the principle of an active corporate communications programme. Even today, there are many companies that simply do not accept that a corporate image needs to be planned with the same business disciplines as other functions.作者: cardiopulmonary 時間: 2025-3-24 09:00 作者: 哎呦 時間: 2025-3-24 10:55 作者: Regurgitation 時間: 2025-3-24 17:57 作者: inventory 時間: 2025-3-24 21:36 作者: 不易燃 時間: 2025-3-25 02:04
International Corporate Relations,es with increasing ease. The issues which exercise the minds of governments, businessmen and women and campaigners are world issues. The international marketplace is no longer the preserve of the multinational. Its influence reaches companies of every size, anywhere in the world. Citizens throughout作者: prediabetes 時間: 2025-3-25 04:30
Corporate Advertising,re arises from its high cost, the intangible nature of its results and, equally importantly, from a mixture of fear and misunderstanding among the most senior company executives. It does not deliver the direct and measurable impact on market share that a marketing campaign might be expected to achie作者: 抓住他投降 時間: 2025-3-25 09:52
Sponsorship,ing new about sponsorship as such. Many major household names have been involved in sponsorship for a long time, with Johnnie Walker whisky, for example, having sponsored golf tournaments since the early years of the present century.作者: Inflammation 時間: 2025-3-25 12:38 作者: LUT 時間: 2025-3-25 17:01
Communications Research,taff, customers, owners, and others who can influence the fortunes of the organization, can be left in partial or complete ignorance of corporate objectives, strategies, needs, and methods without any ill effects. However, the days of successful autocratic management have passed, along with the 50-h作者: AVOID 時間: 2025-3-25 21:45
The Practice of Corporate Identity,cations, determining a branding structure and implementing a cohesive design system that includes all corporate expressions. The problem is that it is both of these. Not surprisingly the concept of corporate identity is confused. The press use the term as an alternative to logo — ICI’s roundel would作者: 珊瑚 時間: 2025-3-26 03:17 作者: floodgate 時間: 2025-3-26 05:24
Strategic Crisis Management,rom a wave of highly publicized catastrophes in the late 1980s — Bhopal, Zeebrugge, King’s Cross, Piper Alpha, Lockerbie and the Exxon Valdez — followed by a number of public relations firms cashing in on corporate fear (‘what if it happened to .?…’) and adding “crisis management” to their stable of作者: 入會 時間: 2025-3-26 10:43
Corporate Goals and Strategies,e. In today’s commercial world, however, there are few organizations that can reasonably claim to be able to ignore the basic questions of ‘Where do we want to go?’ and ‘How (and when) are we going to get there?’作者: Irremediable 時間: 2025-3-26 16:30 作者: Scintigraphy 時間: 2025-3-26 18:20 作者: fluffy 時間: 2025-3-27 00:13 作者: NOMAD 時間: 2025-3-27 03:27
Corporate Advertising,t senior company executives. It does not deliver the direct and measurable impact on market share that a marketing campaign might be expected to achieve and this makes it difficult to justify. All this is reflected in the low and spasmodic expenditure on corporate advertising in the United Kingdom.作者: inferno 時間: 2025-3-27 07:19
The Practice of Corporate Identity, both of these. Not surprisingly the concept of corporate identity is confused. The press use the term as an alternative to logo — ICI’s roundel would be referred to as its corporate identity. Practitioners define it to suit their ends. Public relations advisors advise on it. Writers squabble over its meaning.作者: 密碼 時間: 2025-3-27 13:30 作者: Conflict 時間: 2025-3-27 17:40 作者: 很是迷惑 時間: 2025-3-27 19:45 作者: 使絕緣 時間: 2025-3-28 01:39 作者: synovium 時間: 2025-3-28 04:34 作者: 永久 時間: 2025-3-28 07:16
Warren Newmanionalstaats (der neuerdings ?westf?lisch‘ gehei?en wird) verwiesen: Die weltwirtschaftliche Verflechtung, aber auch die Auslagerung ursprünglich nationalstaatlicher Aufgabenerfüllung und/oder Normsetzung an internationale Regime oder an supranationale Institutionen lassen die formalen Kompetenzen na作者: Seizure 時間: 2025-3-28 13:43 作者: 是剝皮 時間: 2025-3-28 16:42 作者: 首創(chuàng)精神 時間: 2025-3-28 22:00 作者: 閃光你我 時間: 2025-3-29 02:38 作者: GLIB 時間: 2025-3-29 05:17 作者: Hallmark 時間: 2025-3-29 09:59 作者: 倒轉 時間: 2025-3-29 14:57
Sarah Portway haben sich gebildet. Grunds?tzlich sind dabei makro- und mikrotheoretische Ann?herungen an die Verfahren zu unterscheiden: Demokratie- und Staatstheorie beleuchten auf einer makrotheoretischen Ebene deren Status in einem institutionellen Gesamtarrangement, z.B. innerhalb einer ?modernisierten“ oder作者: abnegate 時間: 2025-3-29 17:59
Nicholas Indrungszentrale und Ministerialverwaltung erfolgt und im Sinne zufriedenstellender Funktionsf?higkeit der Regierung erfolgen kann. Der US-amerikanische Gesetzgeber hat da Zweifel. Seit dem ?Presidential Transition Act“ von 1963, 1988 ge?ndert durch den ?Presidential Transition Effectiveness Act“ ist d作者: ILEUM 時間: 2025-3-29 20:45
Colin J. Coulson-Thomasn, werden in der Bundesrepublik Deutschland ganz wesentlich von den Mehrheitsverh?ltnissen im Bundesrat bestimmt. Anders als in reinen Mehrheits-bzw. Konkurrenzdemokratien, in denen es weitgehend an institutionellen ?checks and balances“ für das Handeln des Zentralstaates fehlt,. fallen in unserem p作者: 駭人 時間: 2025-3-30 01:00
Michael Bland besteht keine deutliche Unterscheidung. Diese drei Feststellungen setzen gegenw?rtige Realit?t von einem Idealtypus ab, der frühere Verh?ltnisse zumindest in den meisten kontinentaleurop?ischen L?ndern einigerma?en widerspiegelte. Da man damals Organisation und Arbeitsweise der Verwaltung dem Ideal作者: 打谷工具 時間: 2025-3-30 05:25
stellt sich zun?chst in der .. In ihr erlebt man einerseits die zunehmende Verflechtung einzelstaatlicher Politik, andererseits die Unf?higkeit zu problemüberwindender Kooperation. Viele Bemühungen der EG oder der Konferenzen von Regierungschefs t?uschen über jene Unf?higkeit kaum hinweg. Innerstaa作者: 招人嫉妒 時間: 2025-3-30 11:52 作者: 無聊的人 時間: 2025-3-30 15:08 作者: 格子架 時間: 2025-3-30 19:10 作者: 污點 時間: 2025-3-30 21:37
Warren Newmanforschung bekannte Tatbestand, da? gliedstaatliche . Einbu?en an gliedstaatlicher Autonomie gegen Zugewinne an gesamtstaatlicher Einflu?nahme zu tauschen bereit sind, l??t sich auf die supranationale Ebene übertragen: nationalstaatliche . tauschen nationalstaatliche Autonomieverluste gegen suprastaa作者: synchronous 時間: 2025-3-31 04:27
Douglas Smithr Bürger, die Ausübung der Macht wirkungsvoll zu kontrollieren“ (Grande 1997: 361f.). Beide hier aufgeführten Dimensionen des europ?ischen Demokratiedefizits lassen sich, wie wir im folgenden darzulegen bemüht sind, auf das Fehlen von ?ffentlichkeit zurückführen. Wenn man das europ?ische Demokratied作者: 陳腐思想 時間: 2025-3-31 05:59
Bill Byrnesforschung bekannte Tatbestand, da? gliedstaatliche . Einbu?en an gliedstaatlicher Autonomie gegen Zugewinne an gesamtstaatlicher Einflu?nahme zu tauschen bereit sind, l??t sich auf die supranationale Ebene übertragen: nationalstaatliche . tauschen nationalstaatliche Autonomieverluste gegen suprastaa作者: archetype 時間: 2025-3-31 09:19 作者: Definitive 時間: 2025-3-31 15:08
