標(biāo)題: Titlebook: Sensory Marketing; Bertil Hultén,Niklas Broweus,Marcus Dijk Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 [打印本頁] 作者: 神像之光環(huán) 時(shí)間: 2025-3-21 20:05
書目名稱Sensory Marketing影響因子(影響力)
書目名稱Sensory Marketing影響因子(影響力)學(xué)科排名
書目名稱Sensory Marketing網(wǎng)絡(luò)公開度
書目名稱Sensory Marketing網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Sensory Marketing被引頻次
書目名稱Sensory Marketing被引頻次學(xué)科排名
書目名稱Sensory Marketing年度引用
書目名稱Sensory Marketing年度引用學(xué)科排名
書目名稱Sensory Marketing讀者反饋
書目名稱Sensory Marketing讀者反饋學(xué)科排名
作者: Amylase 時(shí)間: 2025-3-21 23:56
Book 2009The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals‘ five senses at a deeper level than traditional marketing theories do.作者: 古董 時(shí)間: 2025-3-22 02:18
https://doi.org/10.1057/9780230237049brand; dynamics; marketing; science and technology; service作者: Radiculopathy 時(shí)間: 2025-3-22 06:09
978-1-349-36649-1Palgrave Macmillan, a division of Macmillan Publishers Limited 2009作者: 蘑菇 時(shí)間: 2025-3-22 11:01 作者: larder 時(shí)間: 2025-3-22 15:11
What is Sensory Marketing?,keting. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing. At the end of the chapter the importance of the human senses, the brand, and experience logic in sensory marketing is discussed.作者: 性別 時(shí)間: 2025-3-22 19:35
The Smell Sense, a smell experience can be accomplished. In addition, the meaning of scents for employees’ environment and health is discussed. Finally, Hotel Park Hyatt Vend?me in France is presented as an example of the brand as a smell experience.作者: evasive 時(shí)間: 2025-3-22 23:39 作者: 中古 時(shí)間: 2025-3-23 04:33 作者: frozen-shoulder 時(shí)間: 2025-3-23 08:43
The Touch Sense, experience are described in detail. We also discuss the importance of accessibility and digital technology to interaction with a brand. Finally, the Volvo brand of the U.S. carmaker Ford is presented as an example of the brand as a touch experience.作者: ARC 時(shí)間: 2025-3-23 12:49
The Brand as Sensory Experience,ressions are discussed within a sensory marketing framework. At the end of the chapter, best practice with regard to the supreme sensory experience is illustrated using the example of the U.S. grocery retailer Whole Foods.作者: 不知疲倦 時(shí)間: 2025-3-23 15:22 作者: MUT 時(shí)間: 2025-3-23 18:28
The Taste Sense,This chapter begins with a discussion of the taste sense and its more or less hidden role in marketing. It highlights different sense expressions to facilitate a taste experience and how tastes can be used in sensory marketing. Finally, the British retail chain Hotel Chocolat is presented as an example of the brand as taste experience.作者: drusen 時(shí)間: 2025-3-24 00:29
helan und Rabinowitz 2005; Heinen und Sommer 2009; Klein und Martinez 2009; Polletta et al. 2011; Chihaia 2012; Erll und Sommer 2019); auch gesellschaftliche Gro?erz?hlungen wie der Brexit (Sommer 2019) oder das Genre der Katastrophenerz?hlung (Gymnich 2019) geraten dabei in den Blick. Erz?hlen ist 作者: Anemia 時(shí)間: 2025-3-24 02:32 作者: senile-dementia 時(shí)間: 2025-3-24 07:27
What is Sensory Marketing?,keting. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing. At the end of the chapter the importance of the human senses, the brand, and experience logic in sensory marketing is discussed.作者: Heterodoxy 時(shí)間: 2025-3-24 12:19 作者: 發(fā)電機(jī) 時(shí)間: 2025-3-24 16:10
The Sound Sense,xperience. The role of celebrities and musicians as part of a holistic perspective on sound is also emphasized. Finally, Saab, part of the U.S. carmaker General Motors, is presented as an example of the brand as a sound experience.作者: Peristalsis 時(shí)間: 2025-3-24 22:37
The Sight Sense,sions in visualizing a brand and creating a sight experience are discussed. In this regard the meaning of the down-to-earth and virtual formation of the service landscape in a holistic perspective is emphasized. Finally, the U.S. fashion retailer Abercrombie & Fitch is presented as an example of the作者: forbid 時(shí)間: 2025-3-24 23:52 作者: 整體 時(shí)間: 2025-3-25 03:52 作者: Canyon 時(shí)間: 2025-3-25 10:04
g und aus dem Leben ihrer Gottheiten. Seit der ?Entdeckung des Ich“ (van Dülmen 2001) steht im Europa der frühen Neuzeit neben solchen Gro?erz?hlungen über die Welt an sich ein biografisches Erz?hlen des eigenen Erlebens als Modus der Selbstbeschreibung, der Selbsterkl?rung und der Selbstvergewisser作者: DUST 時(shí)間: 2025-3-25 13:26
Bertil Hultén,Niklas Broweus,Marcus van Dijkg und aus dem Leben ihrer Gottheiten. Seit der ?Entdeckung des Ich“ (van Dülmen 2001) steht im Europa der frühen Neuzeit neben solchen Gro?erz?hlungen über die Welt an sich ein biografisches Erz?hlen des eigenen Erlebens als Modus der Selbstbeschreibung, der Selbsterkl?rung und der Selbstvergewisser作者: vertebrate 時(shí)間: 2025-3-25 17:40 作者: 巨頭 時(shí)間: 2025-3-25 23:23
Michèle Knodt,Marc Ringel06.1945. gefordert, sondern darüber hinaus auf das gesamte Kultur- und Bildungswesen. Mit Beginn des Unterrichts an den Schulen der SBZ am 01.10.1945 beginnen Aktivit?ten zur Schulgesetzgebung für das ?Gesetz zur Demokratisierung der deutschen Schulen“(vgl. Günther/Uhlig 1969, S. 37), das im Mai/Jun作者: ethnology 時(shí)間: 2025-3-26 02:44 作者: 歡樂東方 時(shí)間: 2025-3-26 06:28
,?Wohin geh?rt das Gedicht?“ und ?Wer spricht es?“,Nichtentsprechungen, die bei der übersetzung Probleme bereiten, aber auch faszinierende Einblicke in eine andersartige philologische Werkstatt bieten. Wenn man die deutschsprachige Terminologie im Bereich der Gedichtanalyse mit der russisch- sowie englischsprachigen vergleicht, beginnen diese Unters作者: Adrenaline 時(shí)間: 2025-3-26 11:40 作者: Bricklayer 時(shí)間: 2025-3-26 15:59 作者: GUILE 時(shí)間: 2025-3-26 20:20
Schmerz und Geschlechtte m?glicherweise ein Risikofaktor für die Entstehung chronischer Schmerzzust?nde sein. Auch in der Klinik sind deutliche Unterschiede in der . zu beobachten, wenngleich eine Differenzierung nach der Schmerzlokalisation vorgenommen werden muss. Zur Erkl?rung der beobachteten Unterschiede zwischen de作者: isotope 時(shí)間: 2025-3-26 21:17
Making ,: Commodified Intimacy and Gendered Labour in Chinese Live/Life Streamingns in the area of live media. ., meaning female live streamers in Chinese, is one of these emerging professions, with women making up two-thirds of full-time live streamers. A large number of .s produce a genre that I call “l(fā)ive/life streaming”, which invites audiences to participate in their mundan作者: 臥虎藏龍 時(shí)間: 2025-3-27 04:42 作者: 恭維 時(shí)間: 2025-3-27 08:42 作者: infantile 時(shí)間: 2025-3-27 09:35 作者: follicular-unit 時(shí)間: 2025-3-27 15:55
Friedrich Balkes. The book indeed covers both areas of ‘Acute Endocrinology’ that are often taking care of at very distant sites within hospitals. The ?rst part deals with the classical life-threatening illnesses caused by primary endocrine diseases such as thyrotoxicosis, hypothyroidism, acute adrenal crisis, acu作者: 粘土 時(shí)間: 2025-3-27 18:41
Germán Sierraaval in Serbia and Lebanon. Though each chapter focuses on a different topic, they are integrated to create a foundation for future research and practice...Specific topics included in this volume embrace:..? Changing minds and the multiple intelligence (MI) framework..? Personal schemas in the negot作者: vector 時(shí)間: 2025-3-28 00:18 作者: sinoatrial-node 時(shí)間: 2025-3-28 02:56 作者: GEM 時(shí)間: 2025-3-28 08:57 作者: Cardiac 時(shí)間: 2025-3-28 14:27 作者: meditation 時(shí)間: 2025-3-28 16:20
Eigenfunctions of One-Homogeneous Functionals,r, we give an introduction of previous studies on the topic and give preliminary settings and properties of one-homogeneous functionals. We then explain in more detail the derivation of eigenfunctions of total variation.
