標(biāo)題: Titlebook: Research traditions in marketing; Gilles Laurent,Gary L. Lilien,Bernard Pras Book 1994 Springer Science+Business Media New York 1994 Brand [打印本頁(yè)] 作者: 貧血 時(shí)間: 2025-3-21 18:38
書目名稱Research traditions in marketing影響因子(影響力)
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書目名稱Research traditions in marketing網(wǎng)絡(luò)公開度學(xué)科排名
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書目名稱Research traditions in marketing被引頻次學(xué)科排名
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書目名稱Research traditions in marketing年度引用學(xué)科排名
書目名稱Research traditions in marketing讀者反饋
書目名稱Research traditions in marketing讀者反饋學(xué)科排名
作者: Occipital-Lobe 時(shí)間: 2025-3-21 20:20
Theory or Well-Based Results: Which Comes First?, the main characteristics of the two traditions as I see them, illustrate differences between TiI and EtT in terms of research into buying behavior, and note how EtT, unlike TiI, seems to have led to routinely predictable results, to grounded theory, and to a range of practical applications.作者: 阻撓 時(shí)間: 2025-3-22 02:11
Productivity Versus Relative Efficiency in Marketing: Past and Future?,without being precisely defined. A narrow view would equate productivity with efficiency, an output-to-input relation. Sevin [1965, p 9], for example, makes an analogy with the physical sciences and defines . or efficiency as the ratio of sales or net profits (effect produced) to marketing costs (energy expended).作者: 根除 時(shí)間: 2025-3-22 05:27
Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches,annel members, and final consumers. Interorganizational business exchange takes place between organizations and their representatives. Its forms range from single transactions to complex longterm relationships.作者: 和音 時(shí)間: 2025-3-22 09:06
Marketing Models: Past, Present and Future,onse (which we update every time we run an “experiment”–that is, have a conversation). We link cells together in spreadsheets at the office; we draw maps to provide directions for others. Every good salesperson has a model of how a customer is likely to respond to different types of selling proposit作者: pester 時(shí)間: 2025-3-22 15:42
,Marketing Science’s Pilgrimage to the Ivory Tower,he research tradition that primarily relies on quantitative methods and models related to observable marketing variables, such as sales, market shares, prices, and advertising budgets. Among the current journals, . most accurately reflects this research tradition. Most articles in the . or the . als作者: irreparable 時(shí)間: 2025-3-22 17:35
Theory or Well-Based Results: Which Comes First?,irical-then-theoretical or EtT approaches. First I will define the two approaches, give examples especially of the less well-documented EtT, describe a more advanced research tradition (ETET...), and comment on my rather black-and-white evaluation of TiI (no good) and EtT (good). I will then set out作者: Manifest 時(shí)間: 2025-3-22 23:00
Diagnosing Competition: Developments and Findings,marketing concept has a long history, its central tenets crystallized in the mid-1950s. The marketing concept is a philosophy that starts with the firm’s existing and potential customers [Kotler 1967; p. 6]. The firm seeks profits by creating customer satisfaction, and it seeks to achieve customer s作者: 發(fā)怨言 時(shí)間: 2025-3-23 04:35 作者: analogous 時(shí)間: 2025-3-23 09:17
Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity,’s [1975] study on the pricing implications of the Bass diffusion model [1969]. Recent reviews have summarized the main articles in the area (for example, de Palma, Droesbeke, and Lefèvre [1991], Lilien, Kotler, and Moorthy [1992, pp. 461-80], and Mahajan, Muller, and Bass [1990]). However, as Mahaj作者: Grating 時(shí)間: 2025-3-23 11:21
Research on Modeling Industrial Markets,decide on the allocation of his or her marketing budget, needs to know more. Basically, there are two approaches to assessing the return on marketing investments: (1) studying customer buying behavior and the importance of decision criteria, and (2) studying customer response to variations in market作者: dominant 時(shí)間: 2025-3-23 16:58 作者: concentrate 時(shí)間: 2025-3-23 21:10 作者: ADORN 時(shí)間: 2025-3-23 23:43
The Markets-As-Networks Tradition in Sweden,ions to relationships to networks [Kotler 1991]. From this perspective, it is worth considering a network approach to marketing developed by Swedish marketing researchers during the last decade. This approach was first presented in two books published in Swedish in 1982 [H?gg and Johanson 1982;Hamma作者: 虛構(gòu)的東西 時(shí)間: 2025-3-24 05:53
Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches,o theorize about theories. First I will lay out a foundation by discussing what interorganizational marketing exchange means and why it is important. Marketing is about understanding, creating, and managing exchange relationships between economic parties: manufacturers, service providers, various ch作者: Allergic 時(shí)間: 2025-3-24 08:09
The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of He have grown in number thanks to a group of researchers intent on turning historical investigations in marketing into a new discipline. They seem about to succeed: since 1983, marketing historians have been gathering every two years for a conference, the fourth significantly titled: “Marketing histo作者: Eosinophils 時(shí)間: 2025-3-24 11:41
Metaphor at Work,ptions it is making about itself and the outside world. “As a result” they argued, “there is nothing more important that it can do than to periodically raise to the surface for explicit examination and challenge its key operating assumptions” (p. 116). For them, this is the essence of strategic thin作者: ESO 時(shí)間: 2025-3-24 18:54 作者: Mendacious 時(shí)間: 2025-3-24 21:50 作者: 高度 時(shí)間: 2025-3-25 02:57
Cross-National Consumer Research Traditions,sumer behavior as a basis for developing effective marketing strategies, combined with an awakening interest in market opportunities in other countries. Thus, in both academic and industry circles, greater awareness of a need to understand differences and similarities in customer behavior and response patterns in diverse settings began to emerge.作者: N防腐劑 時(shí)間: 2025-3-25 06:32 作者: neuron 時(shí)間: 2025-3-25 08:53 作者: HIKE 時(shí)間: 2025-3-25 12:24
Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity,ntially, most work has considered adoption time as a deterministic event based upon the traits of consumers, the amount of information available to them, and their utility functions. Consequently, knowledge of those determinants implies a perfect prediction of adoption times.作者: HEW 時(shí)間: 2025-3-25 16:54 作者: 歡樂中國(guó) 時(shí)間: 2025-3-25 21:30 作者: 嚴(yán)厲譴責(zé) 時(shí)間: 2025-3-26 02:06
,Marketing Science’s Pilgrimage to the Ivory Tower,ntial research effort. I exclude from my considerations both purely qualitative marketing contributions as well as the behavioral and psychological research stream (as reflected in most contributions appearing in the .)作者: creatine-kinase 時(shí)間: 2025-3-26 07:41
Research on Modeling Industrial Markets,or rank a number of variables gives a first impression of the importance of decision criteria or the effects of marketing efforts. However, to gain more insight, we need models that link customer opinions or marketing efforts to actual preferences or even purchases.作者: Enliven 時(shí)間: 2025-3-26 08:41 作者: 別炫耀 時(shí)間: 2025-3-26 12:45 作者: 中世紀(jì) 時(shí)間: 2025-3-26 20:15
https://doi.org/10.1007/978-94-011-1402-8Brand; Innovation; calculus; econometrics; efficiency; marketing; modeling作者: 強(qiáng)制令 時(shí)間: 2025-3-26 21:02 作者: osteoclasts 時(shí)間: 2025-3-27 02:52 作者: gratify 時(shí)間: 2025-3-27 07:20 作者: Water-Brash 時(shí)間: 2025-3-27 11:26 作者: 蚊帳 時(shí)間: 2025-3-27 14:48 作者: Innocence 時(shí)間: 2025-3-27 19:55
Albert C. Bemmaore written without concern for how collections are stored and collections to be written without having to code a large number of algorithms on them. A limitation of collection frameworks such as the C++ Standard Template Library (STL), the Java 2 platform, and the Java Generic Library is that they do作者: PLE 時(shí)間: 2025-3-28 01:39
Maryse J. Brand,Peter S. H. Leeflangs of polymorphism; ordinary programs are obtained from them by suitably instantiating their parameters. In contrast with normal programs, the parameters of a generic program are often quite rich in structure; for example, they may be other programs, types or type constructors, class hierarchies, or 作者: Encoding 時(shí)間: 2025-3-28 02:26
Harold H. Kassarjianif (1) no errors can be introduced into an application due to its use or inheritance from it, (2) error messages do not point deep into library code but into the user’s application, and (3) statically checkable incorrect uses of library classes are recognized by compilers. The principles derived fro作者: Conjuction 時(shí)間: 2025-3-28 10:20
Susan P. Douglas,Maureen A. Morrin,C. Samuel Craigen untermauert.Erstmals werden Nachhaltigkeit, agiles System.Die 3. Auflage widmet sich den gestiegenen Anforderungen an die Nachhaltigkeit und greift die h?here Dynamik infolge der heute verbreiteten agilen Systementwicklung auf. Die Anwendung der Methoden auf technische Systeme wird zudem um sozio作者: adjacent 時(shí)間: 2025-3-28 10:28
Jan Johanson,Lars-Gunnar Mattssonnd mit denen das GSE-Denkmodell kompatibel sein muss. Von Denkmodellen mit zwei oder drei Sichten, über variable oder attribuierbare Denkmodelle bis hin zu Denkmodellen, die Wechselwirkungen zwischen System und Umwelt oder aber Ergebnisse des intuitiven Denkens abbilden k?nnen. Es wird eruiert, welc作者: 梯田 時(shí)間: 2025-3-28 18:26
K. E. Kristian M?ller which the GSE thinking model must be compatible. From thinking models with two or three views, to variable or attributable thinking models, to thinking models that can depict interactions between the system and the environment or results of intuitive thinking. It is determined which views, or which作者: 糾纏 時(shí)間: 2025-3-28 21:51
Book 1994rsial display of self-confidence by some distinguished colleagues, the amazingly emo- tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to p作者: Gastric 時(shí)間: 2025-3-29 01:35
Hermann Simonhis book you will have the knowledge to build generic pipelines that any team can use...What You‘ll Learn..Explore the pros and cons of generic pipeline methodology.Combine shell scripts and Docker to build a generic pipeline.Implement a pipeline across CI/CD platforms.Build a pipeline that lends it作者: Fluctuate 時(shí)間: 2025-3-29 04:49
Leonard J. Parsonsce Static Data Structures with the generic programming algorithms of the STL is provided. This technique was used in the implementation of a highly flexible finite element method framework, resulting in two orders of magnitude speed-up in performance via substitution.作者: esoteric 時(shí)間: 2025-3-29 08:48 作者: 業(yè)余愛好者 時(shí)間: 2025-3-29 14:26
Maryse J. Brand,Peter S. H. Leeflangtion for Information Processing (IFIP) and held in Dagstuhl, Germany in July 2002. With contributions from leading researchers around the world, this volume captures the state of the art in this important emerging area. .978-1-4757-5320-2978-0-387-35672-3Series ISSN 1868-4238 Series E-ISSN 1868-422X 作者: 透明 時(shí)間: 2025-3-29 17:06 作者: itinerary 時(shí)間: 2025-3-29 23:14 作者: 抗原 時(shí)間: 2025-3-30 02:36
K. E. Kristian M?llert meet with regard to e-DeCoDe is provided. A selection of IT tools from the field of Model Based Systems Engineering as well as complexity management are evaluated for their usability. Finally, three examples that demonstrate concrete modeling procedures with DeCoDe for technical systems, and one e作者: 使成波狀 時(shí)間: 2025-3-30 07:10
Susan P. Douglas,Maureen A. Morrin,C. Samuel Craiges GSE, welche von der virtuellen Produktentwicklung bis zur Felddatenrückführung in diese reichen. Des Weiteren werden Beispiele für die übertragung des GSE auf soziotechnische Systeme, d.h. Unternehmen und Unternehmensnetzwerke, dargestellt..978-3-662-66789-7作者: Harness 時(shí)間: 2025-3-30 10:16 作者: Assault 時(shí)間: 2025-3-30 14:42 作者: implore 時(shí)間: 2025-3-30 18:10 作者: 溫和女人 時(shí)間: 2025-3-31 00:28
Reference work 2024such as job opportunities, business opportunities, required skill sets, and the role of critical and creative thinking in tourism education, and focuses on a shift in mindset from R&D (research and development) to L&D (learning and development), to aid in gaining in-the-field knowledge. It presents 作者: Harness 時(shí)間: 2025-3-31 01:23 作者: defile 時(shí)間: 2025-3-31 08:48
Introduction,uo. In each case, national liberation movements were opposed by the colonial powers, including the United States, both for imperial reasons and out of fear of their socialist content. From the wars which followed, divided states emerged — with one part sustained by US aid and/or military interventio
