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標(biāo)題: Titlebook: Relationship Marketing; Gaining Competitive Thorsten Hennig-Thurau,Ursula Hansen Book 2000 Springer-Verlag Berlin Heidelberg 2000 Beziehun [打印本頁(yè)]

作者: 滋養(yǎng)物質(zhì)    時(shí)間: 2025-3-21 16:30
書(shū)目名稱Relationship Marketing影響因子(影響力)




書(shū)目名稱Relationship Marketing影響因子(影響力)學(xué)科排名




書(shū)目名稱Relationship Marketing網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱Relationship Marketing網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱Relationship Marketing被引頻次




書(shū)目名稱Relationship Marketing被引頻次學(xué)科排名




書(shū)目名稱Relationship Marketing年度引用




書(shū)目名稱Relationship Marketing年度引用學(xué)科排名




書(shū)目名稱Relationship Marketing讀者反饋




書(shū)目名稱Relationship Marketing讀者反饋學(xué)科排名





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Oliver Hupplas and calculations for petroleum engineers that have been compiled over decades, while others are meant to help guide the engineer through some of the more recent breakthroughs in the industry’s technology..The topics are introduced at a level that should give a good basic understanding of the sub
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Robert M. Morgan,Tammy N. Crutchfield,Russell Laceyhers and graduate students a clear unifying terminology.Incl.Rules – the clearest, most explored and best understood form of knowledge representation – are particularly important for data mining, as they offer the best tradeoff between human and machine understandability. This book presents the fund
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Matthias LohrumL Server 2008..Foundations of SQL Server 2008 R2 Business Intelligence. introduces the entire exciting gamut of business intelligence tools included with SQL Server 2008. Microsoft has designed SQL Server 2008 to be more than just a database. It’s a complete business intelligence (BI) platform. The
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2008. Microsoft has designed SQL Server 2008 to be more than just a database. It’s a complete business intelligence (BI) platform. The database is at its core, and surrounding the core are tools for data mining, modeling, reporting, analyzing, charting, and integration with other enterprise-level s
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Veronica Liljandern principles, methodology, and concrete programming techniques they need to build secure software systems. Once you‘re enabled with the techniques covered in this book, you can start to alleviate some of the inherent vulnerabilities that make today‘s software so susceptible to attack. The book uses
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Stefan Dahlen principles, methodology, and concrete programming techniques they need to build secure software systems. Once you‘re enabled with the techniques covered in this book, you can start to alleviate some of the inherent vulnerabilities that make today‘s software so susceptible to attack. The book uses
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Henning Ahlertlso known as ., and in particular on the notion of non-interference. Non-interference seeks to characterise the absence of information flows through a system and, as such, is a fundamental concept in information security..A central thesis of these lectures is that, viewed from a process algebraic po
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Thorsten Hennig-Thurau,Ursula Hansenthis chapter is only a brief introduction to the process leading to the safe deployment of a robotic system, whether it is a conventional industrial robot, a cobot or a mobile robot. You will need to refer to existing standards, technical specifications, guidelines and other documents that are yet t
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Klaus Chojnackithis chapter is only a brief introduction to the process leading to the safe deployment of a robotic system, whether it is a conventional industrial robot, a cobot or a mobile robot. You will need to refer to existing standards, technical specifications, guidelines and other documents that are yet t
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Oliver Huppains abundant figures, illustrations,and tables, providing valuable examples and exercises..Key Features and Benefits for the Reader: ? Helps in understanding the basic concepts of rock mechanics.? Applies rock mechanics theory and method to various fields of petroleum engineering.? Includes a large
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ains abundant figures, illustrations,and tables, providing valuable examples and exercises..Key Features and Benefits for the Reader: ? Helps in understanding the basic concepts of rock mechanics.? Applies rock mechanics theory and method to various fields of petroleum engineering.? Includes a large
作者: Cirrhosis    時(shí)間: 2025-3-26 02:10
arn about all-features such as PowerPivot and Report Builder 3.0. Also provided are clear examples of predictive analysis made possible through powerful data mining features in SQL Server..If you’re an analyst or developer working with SQL Server 2008 who is charged with delivering results that driv
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goodwill. Often there is a monetary cost as well, as companies scramble to clean up the mess when they get spotlighted by poor security practices...It takes time to build trust with users, and trust is hard to win back. Security vulnerabilities get in the way of that trust. .Foundations of Security:
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Bernd Stauss and then solving information security problems. We argue in favor of discovering security goals for specific domains by examining the threats and enforcement mechanisms available in those domains. Mathematical modeling allows us to develop algorithms and proof methods to ensure that the mechanisms
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Book 2000s a "new- old" concept. Several important aspects of relationship marketing were already being discussed in the marketing literature. This applies both to central constructs (such as customer satisfaction) and to single elements (such as the management of complaints and after-sales services). Althou
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James G. Barneslgorithms, presenting the fundamental rule learning concepts in sufficient breadth and depth to enable the reader to understand, develop and apply rule learning techniques to real-world data..978-3-642-43046-6978-3-540-75197-7Series ISSN 1611-2482 Series E-ISSN 2197-6635
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Anton Meyer,Christian Blümelhubertegrating BI with various client tools, including Excel, Business Scorecards, Proclarity, and SharePoint Portal Server. Developers, end users, and even managers will find this an enlightening guide to the power and promise of SQL Server 2005 BI. .978-1-59059-834-4978-1-4302-0248-6
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Kurt Jeschke,Henning S. Schulze,Jack Bauersachsss when they get spotlighted by poor security practices...It takes time to build trust with users, and trust is hard to win back. Security vulnerabilities get in the way of that trust. .Foundations of Security:978-1-59059-784-2978-1-4302-0377-3
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g literature. This applies both to central constructs (such as customer satisfaction) and to single elements (such as the management of complaints and after-sales services). Althou978-3-642-08622-9978-3-662-09745-8
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Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational ConceptWith the concept of relationship marketing approaching a stage of maturity, the authors give a comprehensive overview of the main research findings in the field of relationship marketing theory. They use this review to draw out some proposals for future resource allocation in relationship marketing research.
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Thorsten Hennig-Thurau,Ursula HansenInterpretation of theoretical and practical perspectives on Relationship Marketing.State-of-the-art and recent developments.With practitioners‘ view from well-known firms
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978-3-642-08622-9Springer-Verlag Berlin Heidelberg 2000
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https://doi.org/10.1007/978-3-662-09745-8Beziehungsmarketing; Brand; Corporate Identity; Customer Staisfaction; Internet; Kundenbindung; Kundenzufr
作者: DEAWL    時(shí)間: 2025-3-29 15:53
Relationship Marketing at ,uring company to develop positive long-term relationships with both consumers and retail organizations. A four-step model for implementing a relationship marketing approach is described, and the need for a strategic interpretation of relationship marketing is emphasized.
作者: 取回    時(shí)間: 2025-3-29 22:06
Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customersn theory to draw out useful customer bonding management activities. The chapter also identifies the kinds of customer bonding required for certain beneficial loyalty effects and uses empirical findings to check whether customer behavior provides evidence of the validity of the idea of loyal customers.
作者: 他姓手中拿著    時(shí)間: 2025-3-30 01:22
Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customerst extent this goal is realistic when one considers the personal interests of the consumers. This chapter investigates this question and uses motivation theory to draw out useful customer bonding management activities. The chapter also identifies the kinds of customer bonding required for certain ben
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作者: 財(cái)產(chǎn)    時(shí)間: 2025-3-30 15:22
Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer et immediate benefits and are rather short-term in nature. This contrasts with the long-term character of the relationship marketing concept. In this chapter, the authors examine the effectiveness of “customer retention programs” by drawing on the literature dealing with relationship marketing, cons
作者: phase-2-enzyme    時(shí)間: 2025-3-30 19:22
Closeness in Customer Relationships: Examining the Payback from Getting Closer to the Customers relating to situations where the customer would acknowledge that a relationship is in place with a service provider, suggesting that a genuine relationship does not exist unless the customer feels there is one. It questions whether various approaches to building repeat business are really creating




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