標題: Titlebook: Rediscovering the Essentiality of Marketing; Proceedings of the 2 Luca Petruzzellis,Russell S. Winer Conference proceedings 2016 The Editor [打印本頁] 作者: irritants 時間: 2025-3-21 16:20
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書目名稱Rediscovering the Essentiality of Marketing讀者反饋學(xué)科排名
作者: adduction 時間: 2025-3-22 00:19
Rediscovering the Essentiality of Marketing978-3-319-29877-1Series ISSN 2363-6165 Series E-ISSN 2363-6173 作者: 依法逮捕 時間: 2025-3-22 01:58
Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/r/image/824492.jpg作者: COW 時間: 2025-3-22 06:19
https://doi.org/10.1007/978-3-319-29877-1Academy of Marketing Science; World Marketing Congress; Global Marketing; Consumer Behavior; Marketing S作者: 的事物 時間: 2025-3-22 09:08
Luca Petruzzellis,Russell S. WinerPresents the full.proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing.Explores ways to achieve and manage efficient and effective marketing strategies in the current global econ作者: 刺耳 時間: 2025-3-22 13:07 作者: 清楚說話 時間: 2025-3-22 20:05 作者: 不舒服 時間: 2025-3-22 21:48 作者: Digitalis 時間: 2025-3-23 02:55 作者: 胎兒 時間: 2025-3-23 09:20
Testing the Dual Pathway Model of Ad Persuasion Using Celebrity Endorsers increasing sales revenues and stock valuations (Elberse and Verleun 2012) as well as raising awareness, gaining higher recall, triggering and maintaining interest, and inducing favorable attitudes. Research has primarily focused on either the information carrier perspective or role model perspectiv作者: 議程 時間: 2025-3-23 13:20
Antecedents of Attitude Toward SMS Advertising in the UK 96?%, from ￡1.03 bn in 2013 to ￡2.02 bn in 2014. Considering the growth in SMS advertising expenditure in the UK, it is important to understand the underlying factors forming consumers’ attitudes toward text marketing. Founded on Fishbein’s (1967) expectancy value theory, it is suggested that attit作者: 起來了 時間: 2025-3-23 15:01
What Really Drives Creative Choices in an Advertising Agency? role of creativity has become the core function of most advertising agencies. Indeed, the place of creativity in advertising has long been recognized. While the occurrence of eureka moments has been well documented, for the most part creatives are known to come up with multiple ideas for campaign s作者: Instantaneous 時間: 2025-3-23 19:51
Classical Music in Advertising: Brand Supporter or Detractor?ved music brand congruency. Over the past 30 years, many articles have aimed to study the effect of background music in advertising. Most of these studies though focus on contemporary popular music and omit the use of classical music which is often used in global brand advertisements. Various measur作者: ANA 時間: 2025-3-24 02:10 作者: monologue 時間: 2025-3-24 04:16 作者: ticlopidine 時間: 2025-3-24 07:40
Factors Determining Channel Selection in the German Trades Sector: An Analysis of Power Tool Purchasn, and revenue channels. This trend can also be observed in the market for power tools for professional use. The consumer goods sector has already been subject to far-reaching studies regarding the reasons for the choice between online and offline channels, including research in different phases of 作者: 圣人 時間: 2025-3-24 14:28
Value Co-creation in Project Exchangee co-creation is a unique form of value creation where two or more actors such as a customer and a provider create value in a direct interaction and through a joint process (Gr?nroos and Voima 2013). Direct interaction refers to the actors’ actions that are merged into a collaborative, dialogical pr作者: 解開 時間: 2025-3-24 15:44
Factors Influencing Trust and Commitment in Business to Business Market: A Study on the Distributionhich allows the company to improve its market position and achieve more sustainable relationships with their customers. This study aimed to analyze the determinants of trust and commitment in B2B market of Minas Gerais State, Brazil. The literature review sought to contextualize the relationship mod作者: DALLY 時間: 2025-3-24 20:22 作者: Debility 時間: 2025-3-25 02:25 作者: 莊嚴 時間: 2025-3-25 04:03 作者: Mercantile 時間: 2025-3-25 09:54 作者: 窒息 時間: 2025-3-25 14:33 作者: agglomerate 時間: 2025-3-25 16:10 作者: 開頭 時間: 2025-3-25 21:10
2363-6165 nd effective marketing strategies in the current global econ.This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a numbe作者: 光滑 時間: 2025-3-26 01:17
Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual Frameworkl Chinese, and simplified Chinese typefaces. We assert that circular (angular) typefaces are more likely to elicit a need to belong (a need to be unique), which in turn positively affects the persuasiveness of group-oriented (individual-oriented) information. In addition, consumers’ self-construal (作者: Morbid 時間: 2025-3-26 07:13 作者: 纖細 時間: 2025-3-26 11:05 作者: Visual-Field 時間: 2025-3-26 15:55 作者: cluster 時間: 2025-3-26 18:03 作者: Hemiparesis 時間: 2025-3-26 22:22
Factors Determining Channel Selection in the German Trades Sector: An Analysis of Power Tool Purchas of channel based on inherent characteristics of various sales channels, the manifestation of channel-relevant shopping motives among customers and of course the final decision of the B2B customer for a certain channel. These are then tested using a discriminant analysis using customers of the brand作者: 天空 時間: 2025-3-27 02:42 作者: emulsify 時間: 2025-3-27 08:33 作者: PTCA635 時間: 2025-3-27 10:27
Relationship Management Amidst OEM Demands for Supplier Price Cuts: A Cross-Industry Studyer is tested using data collected from suppliers in three different industries. Structural equation modeling and analysis lead to the conclusion that price pressure can coexist with good relationships as long as OEMs and their suppliers take the managerial actions required for the maintenance of goo作者: CHAFE 時間: 2025-3-27 14:30 作者: Irrigate 時間: 2025-3-27 19:30
Olympic Games: Does the Host Location Matter? the mega-event (nature, scale, and uniqueness of the event). The degree to which the images of the mega-event and host country fit together affects the level of effectiveness of the co-branding exercise. Hence, the goal of the current research is to examine and compare the results from the XXII Soc作者: Fatten 時間: 2025-3-28 00:47
Does Decision-Making Speed Depend on Non-interactive Others? same category. Both experiments were computer based..The result showed that speed contagion occurred in fast speed condition. But in case of slow it didn’t happen. Interestingly, there were no differences of satisfaction for the decision between four conditions. We also found this speed contagion h作者: 包裹 時間: 2025-3-28 03:06 作者: 周興旺 時間: 2025-3-28 09:07
2363-6165 icated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferenc978-3-319-80676-1978-3-319-29877-1Series ISSN 2363-6165 Series E-ISSN 2363-6173 作者: Keratin 時間: 2025-3-28 13:50 作者: myalgia 時間: 2025-3-28 15:32 作者: FIR 時間: 2025-3-28 19:42 作者: 使熄滅 時間: 2025-3-28 23:31 作者: Chromatic 時間: 2025-3-29 05:35
Anahit Armenakyan,Louise A. Heslop,Irene R. R. Lu,John Nadeau,Norm O’Reilly作者: 笨拙的我 時間: 2025-3-29 10:15
Compensatory Advice Giving: How Experiencing a Need for Control Makes You Advise More作者: 消音器 時間: 2025-3-29 15:23
The Scope for Dynamic Programming Applied to Resource Management examination of how some of the problems encountered in agriculture and natural resource industries can be solved by dynamic programming. In this final chapter some reflections are presented on the usefulness of the dynamic programming approach, the extent to which the technique has been applied in 作者: 蛤肉 時間: 2025-3-29 17:18
Vorbeugung und Behandlung; umgekehrt gibt es auch kein Behandlungsverfahren, das einzig an Geisteskranken Geltung h?tte und nicht nach Indikationsbereich oder . enge Beziehungen zu nichtpsychiatrischen Fachgebieten der Medizin aufwiese. Es kann sich deshalb hier nur darum handeln, jene Behandlungsverfahren zu umschreiben, d作者: fiscal 時間: 2025-3-29 20:17 作者: HEED 時間: 2025-3-30 02:00 作者: Isthmus 時間: 2025-3-30 07:20 作者: 其他 時間: 2025-3-30 09:11 作者: 爆炸 時間: 2025-3-30 16:07 作者: headway 時間: 2025-3-30 18:59 作者: 關(guān)節(jié)炎 時間: 2025-3-30 22:52
Oscar Castillo,Patricia Melin disseminated on a worldwide basis by Plenum Publishing Corporation of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 39 (thesis year 1994) a total of 13,953 thesis titles from 21作者: Conjuction 時間: 2025-3-31 02:32
Positioning Method Basing on External Reference Points for Surgical Robots,surgical instruments was offered. Also the conditions for the optimal visualization of the operated field were determined. The field of the required laparoscope position according to the surgical instruments was defined. The experimental research of the offered method was done and its justifiability作者: 虛假 時間: 2025-3-31 07:19
1431-1933 he book appeals to scholars and students of economics, public management professionals, and anyone interested in the challenges of digitalisation in the context of economic policy...?..?.978-3-031-53049-4978-3-031-53047-0Series ISSN 1431-1933 Series E-ISSN 2197-7178 作者: 不要不誠實 時間: 2025-3-31 11:02
Industrial Dynamics,es the state of the system is constantly changing. The production rate has to be adapted to the sales rate, which takes time: the sales may rise or fall quickly, the production needs time to follow these changes. In real life the situation in an industry or company is of course much more complicated作者: Ferritin 時間: 2025-3-31 15:42 作者: 無政府主義者 時間: 2025-3-31 20:46
