標(biāo)題: Titlebook: Quantitative Marketing and Marketing Management; Marketing Models and Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hild Book 2012 Gabler V [打印本頁(yè)] 作者: Carter 時(shí)間: 2025-3-21 17:56
書(shū)目名稱Quantitative Marketing and Marketing Management影響因子(影響力)
書(shū)目名稱Quantitative Marketing and Marketing Management影響因子(影響力)學(xué)科排名
書(shū)目名稱Quantitative Marketing and Marketing Management網(wǎng)絡(luò)公開(kāi)度
書(shū)目名稱Quantitative Marketing and Marketing Management網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書(shū)目名稱Quantitative Marketing and Marketing Management被引頻次
書(shū)目名稱Quantitative Marketing and Marketing Management被引頻次學(xué)科排名
書(shū)目名稱Quantitative Marketing and Marketing Management年度引用
書(shū)目名稱Quantitative Marketing and Marketing Management年度引用學(xué)科排名
書(shū)目名稱Quantitative Marketing and Marketing Management讀者反饋
書(shū)目名稱Quantitative Marketing and Marketing Management讀者反饋學(xué)科排名
作者: 愛(ài)國(guó)者 時(shí)間: 2025-3-21 23:43
overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.978-3-8349-4657-7978-3-8349-3722-3作者: stress-response 時(shí)間: 2025-3-22 02:10
Choice Modeling and SEMblack box”; (2) it provides greater explanatory power; (3) it helps to remedy the biasing effect of neglecting important latent variables to explain choice behavior, thus allowing for a more accurate assessment of how marketing influences customers’ choice behavior.作者: Judicious 時(shí)間: 2025-3-22 07:32 作者: Carminative 時(shí)間: 2025-3-22 10:13 作者: Sad570 時(shí)間: 2025-3-22 16:03
DISE: Dynamic Intelligent Survey Enginethods. We discuss the overall architecture of DISE, discuss how to implement and include new data collection methods, and finally outline how these new methods can be employed in surveys, using an illustrative example. We conclude this article with an invitation to researchers to join in the development of DISE.作者: 無(wú)法破譯 時(shí)間: 2025-3-22 19:42 作者: 分解 時(shí)間: 2025-3-22 22:05 作者: 極少 時(shí)間: 2025-3-23 02:56
The Consistency Adjustment Problem of AHP Pairwise Comparison Matricesurring tasks in AHP situations is the creation of pairwise comparison matrices, the examination of their consistencies, and the derivation of weights for the underlying objective functions..The importance of controlling these consistencies and the consequences of subsequent adjustments of comparison作者: flaunt 時(shí)間: 2025-3-23 08:58
Choice Modeling and SEMengths of covariance structure analysis to control for measurement errors and the ability to predict choice behavior via the Multinomial Logit (MNL) model creates a powerful hybrid approach – the Integrated Choice and Latent variable (ICLV) model – for marketing research. We document the basic featu作者: 上漲 時(shí)間: 2025-3-23 12:58 作者: GRIEF 時(shí)間: 2025-3-23 13:58
Using Artificial Neural Nets for Flexible Aggregate Market Response Modelingread type of artificial neural nets. As the author shows, MLPs are not limited to fixed parametric functional forms, but offer flexible approaches for modeling market response functions of marketing instruments.作者: 冥界三河 時(shí)間: 2025-3-23 21:12 作者: CLASH 時(shí)間: 2025-3-24 02:11 作者: Relinquish 時(shí)間: 2025-3-24 02:43 作者: PLIC 時(shí)間: 2025-3-24 07:38 作者: CREEK 時(shí)間: 2025-3-24 12:09 作者: 解凍 時(shí)間: 2025-3-24 15:11 作者: 贊美者 時(shí)間: 2025-3-24 21:28 作者: BUCK 時(shí)間: 2025-3-25 01:17
Repetitive Purchase Behavior reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously and are relatively low in purchase involvement. This essay discusses the concept of repetitive pu作者: STALE 時(shí)間: 2025-3-25 03:55
Investigating Cross-Category Brand Loyal Purchase Behavior in FMCGloyalty is regarded as a major strategic asset that has been investigated as an important source of equity. Most analyses, however, have been conducted in one specific product category only. The aspect of crosscategory related brand loyalty has been widely neglected so far. We concentrate on crossca作者: 公豬 時(shí)間: 2025-3-25 11:00 作者: 事物的方面 時(shí)間: 2025-3-25 12:37 作者: inspiration 時(shí)間: 2025-3-25 18:01 作者: Daily-Value 時(shí)間: 2025-3-25 23:44 作者: 廣大 時(shí)間: 2025-3-26 02:42
Supporting Strategic Product Portfolio Planning by Market Simulationaditional simulation model allows for estimating the development of market shares of various powertrains in different vehicle size classes subject to the vehicle portfolio offered and to assumptions about consumer behavior and market environment.作者: Angioplasty 時(shí)間: 2025-3-26 06:39 作者: 極大的痛苦 時(shí)間: 2025-3-26 10:33 作者: precede 時(shí)間: 2025-3-26 15:37 作者: 豐富 時(shí)間: 2025-3-26 17:56 作者: NOT 時(shí)間: 2025-3-27 00:38
Implementing the Pareto/NBD Model: A User-Friendly Approachhe method relies on the evaluation of a single one-dimensional integral. It is illustrated with two data sets that have been used in the literature. The procedure leads to the same parameter estimates as the previously published ones. It can be implemented in a spreadsheet.作者: commonsense 時(shí)間: 2025-3-27 01:41
Knowledge Generation in MarketingPhD students) usually underestimate the effects of price changes, overestimate the impact of advertising, and heavily underestimate that of price promotions. We also demonstrate that subjective estimations improve after being confronted with the outcomes of meta-analyses.作者: FEAT 時(shí)間: 2025-3-27 08:27
Book 2012ractice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.作者: appall 時(shí)間: 2025-3-27 12:12 作者: Common-Migraine 時(shí)間: 2025-3-27 14:56
sich in gewisser Weise entlastet fühlen: Schuld an den wechselseitigen Frustrationen war in erster Linie das SED-Regime und seine Hinterlassenschaft. Damit dr?ngte sich aber die Frage auf, in welchem Ausma? 40 Jahre real existierender Sozialismus überhaupt das Bewu?tsein und das Verhalten der Ostdeu作者: palliate 時(shí)間: 2025-3-27 19:06 作者: SLAG 時(shí)間: 2025-3-27 23:34
Karsten Kieckh?fer,Thomas Volling PhD,Thomas Stefan Spengler PhD dem Kreis der Studenten an, der sich um Husserl und Reinach als "G?ttinger philosophische Gesellschaft" gebildet hatte. Im Sommer 1914 stellte Bell seine Dissertation schlie?lich zu einem denkbar ungünstigen Zeitpunkt fertig. Als kanadischer Staatsbürger - und somit Bürger eines Landes der feindlic作者: 懦夫 時(shí)間: 2025-3-28 02:07 作者: 高歌 時(shí)間: 2025-3-28 07:02
Wolfgang Fritz PhD,Michael Kempe PhD,Bettina Lorenz PhDDifferenz zwischen ihr selbst und der Auspr?gung verfehlt wird. Zun?chst m?chte man antworten, die Frage sei unbegründet, nachdem in D 13.6 von vier Vergleichen drei Tests signifikant waren; existieren n?mlich die autorspezifischen Wahrscheinlichkeiten nicht, d. h. also: w?ren die Wahrscheinlichkeit作者: peak-flow 時(shí)間: 2025-3-28 11:38
The Effect of Attitude Toward Money on Financial Trouble and Compulsive Buyinguying..Our research is based on a large scale empirical study that has been carried out in 2009 in Hungary. 1000 respondents, carrying one of housing, mortgage or personal loans, aged 18-59 created the sample. Hypothesis testing was done by structural equation modeling.作者: SPALL 時(shí)間: 2025-3-28 15:48
Investigating Cross-Category Brand Loyal Purchase Behavior in FMCGthat individual households give to each brand they buy, defined to be each brand’s market share among triers of the brand. We use the SCR measure as a behavioral and individualoriented measure. We use scanner panel and corresponding survey data. The scanner panel data contains households’ repeated F作者: 狂亂 時(shí)間: 2025-3-28 18:59 作者: indecipherable 時(shí)間: 2025-3-29 00:01 作者: crumble 時(shí)間: 2025-3-29 06:04
Lutz Hildebrandt PhD,Dirk Temme PhD,Marcel Paulssen PhD作者: expository 時(shí)間: 2025-3-29 08:22
Christian Homburg PhD,Martin Klarmann PhD,Dirk Totzek PhD作者: 腫塊 時(shí)間: 2025-3-29 13:25 作者: LEVER 時(shí)間: 2025-3-29 19:25 作者: cyanosis 時(shí)間: 2025-3-29 21:17
und 25 Jahren in Ost und West ins Feld gingen, war die erste Euphorie mit hochgespannten Erwartungen einer raschen Angleichung der Lebensverh?ltnisse in den neuen L?ndern bereits verflogen. Dieser Hintergrund galt erst recht für die 1992 nur unter ostdeutschen Jugendlichen erhobenen Umfragedaten, di作者: 阻礙 時(shí)間: 2025-3-30 00:09
und 25 Jahren in Ost und West ins Feld gingen, war die erste Euphorie mit hochgespannten Erwartungen einer raschen Angleichung der Lebensverh?ltnisse in den neuen L?ndern bereits verflogen. Dieser Hintergrund galt erst recht für die 1992 nur unter ostdeutschen Jugendlichen erhobenen Umfragedaten, di作者: 是限制 時(shí)間: 2025-3-30 05:00
Harald Hruschka PhDprachigen Doktoranden Edmund Husserls. In seiner Arbeit untersucht Bell die Erkenntnistheorie seines einstigen Harvard-Professors, dem amerikanischen Pragmatisten und Idealisten Josiah Royce, und entwickelt hierzu eine Kritik vom Standpunkt der Husserl‘schen Erkenntnisph?nomenologie. Husserl selbst 作者: 沖擊力 時(shí)間: 2025-3-30 10:11 作者: Repatriate 時(shí)間: 2025-3-30 15:16
Peter S. H. Leeflang PhD,Alessandro M. Peluso PhDet werden, ist in unserm Oktoberheft eingehend gehandelt. In einem an die deutschen Landwirte, Kaufleute, Gewerbetreibenden und Industriellen gerichteten Aufruf haben dann die Spitzenverb?nde des deutschen Wirtschaftslebens die deutsche Wirtschaft aufgefordert, der deutschen Wissenschaft durch Unter作者: 四牛在彎曲 時(shí)間: 2025-3-30 20:11
Wolfgang Fritz PhD,Michael Kempe PhD,Bettina Lorenz PhDe Voraussetzungen richtig sind. Die Voraussetzung .. — 0 war nicht haltbar und erforderte eine Ver?nderung der zu betrachtenden Grundgesamtheit. Die Voraussetzung der Vernachl?ssig-barkeit der Textbindungen in Form der Korrelationen konnte als zutreffend best?tigt werden. Die den Resultaten noch feh作者: slow-wave-sleep 時(shí)間: 2025-3-30 22:22
978-3-8349-4657-7Gabler Verlag | Springer Fachmedien Wiesbaden 2012作者: 敘述 時(shí)間: 2025-3-31 02:14
http://image.papertrans.cn/q/image/780883.jpg作者: condone 時(shí)間: 2025-3-31 07:47 作者: Mingle 時(shí)間: 2025-3-31 10:40
Adamantios Diamantopoulos,Wolfgang Fritz,Lutz HildA broad overview of quantitative approaches in marketing作者: Mumble 時(shí)間: 2025-3-31 14:11 作者: ARY 時(shí)間: 2025-3-31 21:18
Analyzing Sequences in Marketing Researcheting research. Nonetheless, sequences are typical attributes of market behavior. Against this background, the author addresses the questions of which sequences could be of particular interest to marketing science and practice and how they could be researched empirically.
