標(biāo)題: Titlebook: Political Marketing and Management in the 2020 New Zealand General Election; Edward Elder,Jennifer Lees-Marshment Book 2021 The Editor(s) [打印本頁] 作者: enamel 時間: 2025-3-21 16:13
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書目名稱Political Marketing and Management in the 2020 New Zealand General Election讀者反饋學(xué)科排名
作者: white-matter 時間: 2025-3-22 00:13 作者: 尾巴 時間: 2025-3-22 03:41
Communicating Market-Oriented Leadership During the COVID-19 Pandemic,ernment’s mitigation strategy to present a well-rounded leadership image. It also highlights how Collins, partly due to being new in the role as well as some unforced errors in strategy, was unable to capitalise on being the challenger in order to present herself as a credible and compassionate alternative.作者: 無情 時間: 2025-3-22 06:03
Targeted Communication by Minor and Major Parties,be effective in winning them over. In particular, the chapter argues the need to cater communication to the audiences in question over the long-term rather than simply translate broader messages during the campaign period.作者: Alienated 時間: 2025-3-22 12:18 作者: 富足女人 時間: 2025-3-22 12:58 作者: brassy 時間: 2025-3-22 20:03
What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership,icy positions aligned with them and how this, along with other factors, contributed to each party’s electoral results. It also provides detail about the public views on the likeability of each party’s leader(s) along with lessons moving forward.作者: 狂亂 時間: 2025-3-23 00:28
The COVID-19 Election: How Labour Turned a Crisis into Its Biggest Branding Opportunity,n and Labour were able to establish an effective brand that was reassuring, aspirational and symbolised positive values that resonated with the majority of the country, while negating their failure to deliver in other areas.作者: 壟斷 時間: 2025-3-23 03:18
,Trashing the Brand: How Brand Damage Dented National’s Chance at the 2020 Election,. It shows how National’s behaviour, policies, promises, statements and advertising in the leadup to and during the campaign failed to meet key branding criteria, most notably with regard to credibility and internal values.作者: 無聊點好 時間: 2025-3-23 09:17 作者: Abominate 時間: 2025-3-23 11:06
,Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism,ked failures in delivery that was compounded by ineffective delivery marketing during a majority of their first two and a half years in government. In doing so, the chapter argues that Labour were able to boost public perceptions of their delivery capability, but that this is a short-term solution to a long-term problem.作者: 保守黨 時間: 2025-3-23 15:56
Practitioner Perspectives on Political Marketing and Management,cessful rebranding and positioning of a minor party, the challenges of marketing a small minor party as well as the political management of policy through government and delivery marketing, the overarching themes of which are discussed at the end of the chapter.作者: 石墨 時間: 2025-3-23 18:55
Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research,delivery, leadership campaign communication as well as election branding. It also provides research-led advice for New Zealand political parties and practitioners, as well as lessons for international research on political marketing and management during a crisis-dominated election as well as make suggestions for future research.作者: recede 時間: 2025-3-24 00:50
Jennifer Lees-Marshmentner Bev?lkerung mit der der gew?hlten Führung solidarisch. Um einen Begriff aus dem englischen Sprachgebrauch zu entlehnen, k?nnte diese als die . bezeichnet werden, die Führung und Bev?lkerung charakterisierte, von den Massenmedien widergespiegelt, zum Ausdruck gebracht und gest?rkt wurde und zu ei作者: ARM 時間: 2025-3-24 03:13 作者: Coronation 時間: 2025-3-24 07:14
Ziena Jaliles gewissen Wohlstandes sowie der relativen Responsivit?t und Lernf?higkeit des politischen Systems oft ein au?enpolitisch wirksames Charakteristikum genannt: Demokratien führen keine Kriege gegeneinander (.). Diese statistisch belegbare Verhaltensauff?lligkeit von Demokratien hat in den Internation作者: 賞錢 時間: 2025-3-24 10:45
Heather Du Plessis-Allanes gewissen Wohlstandes sowie der relativen Responsivit?t und Lernf?higkeit des politischen Systems oft ein au?enpolitisch wirksames Charakteristikum genannt: Demokratien führen keine Kriege gegeneinander (.). Diese statistisch belegbare Verhaltensauff?lligkeit von Demokratien hat in den Internation作者: 美學(xué) 時間: 2025-3-24 16:56 作者: Estimable 時間: 2025-3-24 20:02 作者: confide 時間: 2025-3-24 23:45 作者: conscribe 時間: 2025-3-25 07:21 作者: 誘騙 時間: 2025-3-25 09:47
Jennifer Lees-Marshment,Edward Elder,Robin Campbell,David Farrar,Neale Jones,Tom James,Mike Munro,Shai Navot,David Seymour,David Talbotblendet. Trotz aller N?he zu sozialtheoretischen Grundannahmen wird letztlich eine Ontologisierung von Sicherheit betrieben, da es bestimmte Vorstellungen darüber gibt, was Sicherheit . und da angenommen wird, es . Sicherheit bzw. sie kann zumindest potenziell . werden. Die Gültigkeit dieser Annahme作者: enfeeble 時間: 2025-3-25 15:15 作者: 機警 時間: 2025-3-25 17:22
,Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020, events that led to them. These include how the Government managed policy, the Christchurch shootings, the COVID-19 pandemic, the relatively late changes in the National Party’s leadership as well as the challenges and opportunities these brought for political marketing and management in practice. I作者: 狂怒 時間: 2025-3-25 23:28 作者: paragon 時間: 2025-3-26 01:19
The COVID-19 Election: How Labour Turned a Crisis into Its Biggest Branding Opportunity,020 New Zealand General Election. In particular, the chapter examines how Ardern and Labour were able to utilise management, branding and leadership to strategically capitalise on the change in New Zealand’s political landscape that was a result of COVID-19. Overall, the chapter highlights how Arder作者: HALL 時間: 2025-3-26 06:44 作者: Control-Group 時間: 2025-3-26 10:41
Targeting Party Supporters, Key Demographics and Undecided Voters,l during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand First, the Greens, ACT and the Māori Party’s policy positions aligned with the views of their own supporters, undecided voters as well as key demographics. In doing so, the chapter highlights the imp作者: 個人長篇演說 時間: 2025-3-26 13:54
,Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism,s survey data related to COVID-19 management and post-election survey data on delivery to better understand why Labour struggled to deliver the transformation change they had promised in 2017. In doing so, this chapter conveys how effective crisis management and Ardern’s polite populist strategy mas作者: dowagers-hump 時間: 2025-3-26 18:03
Communicating Market-Oriented Leadership During the COVID-19 Pandemic, credibility in the leadup to the 2020 New Zealand General Election through both verbal and non-verbal cues. In particular, the chapter focuses on this communication in relation to the issue that dominated the 2020 New Zealand General Election, COVID-19. In doing so, the chapter highlights how Arder作者: Madrigal 時間: 2025-3-26 22:40
Targeted Communication by Minor and Major Parties, New Zealand in their efforts to target younger voters as well as how effectively National and Labour targeted Chinese New Zealanders in the leadup to the 2020 New Zealand General Election. In doing so, this chapter highlights the importance of these demographics moving forward, yet how political pa作者: 后來 時間: 2025-3-27 04:54
Practitioner Perspectives on Political Marketing and Management,n the 2020 New Zealand General Election and the years leading up to it. In doing so, they discuss political market research during a pandemic, the successful rebranding and positioning of a minor party, the challenges of marketing a small minor party as well as the political management of policy thr作者: set598 時間: 2025-3-27 06:01
Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research,mmarises and synthesises the findings, explores political market research and what voters wanted, strategy, targeting, party and leadership branding, delivery, leadership campaign communication as well as election branding. It also provides research-led advice for New Zealand political parties and p作者: JOG 時間: 2025-3-27 10:32 作者: 沙文主義 時間: 2025-3-27 17:02
https://doi.org/10.1007/978-3-030-77333-5New Zealand Politics; New Zealand 2020 General Election; Marketing Leadership; Prime Minister Jacinda A作者: 利用 時間: 2025-3-27 20:15
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
