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標題: Titlebook: Political Branding in Turbulent times; Mona Moufahim Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive license to [打印本頁]

作者: Fibromyalgia    時間: 2025-3-21 17:55
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書目名稱Political Branding in Turbulent times被引頻次學科排名




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書目名稱Political Branding in Turbulent times讀者反饋學科排名





作者: ARM    時間: 2025-3-21 23:51

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,Influencers and the Building of Political Brands—The Case of India,s a dyad approach and looks at two political branding aspects: political leader’s perspective and, second, voters and influencers. Finally, the chapter presents both the positive and negative effects of social media on political branding.
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Book 2022The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars
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,Toxic Shock: Brexit and the Lessons to Be Learned by UK’s Political ‘Brands’,ical offering and another. It considers the relative brand positions occupied by the major UK political brands and the factors that impacted upon their relative success in the referendum campaign and beyond. Finally, it identifies a number of lessons that can be learned by political ‘brands’ for campaigns in the years ahead.
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Political Brand Identity and Image: Manifestations, Challenges and Tensions,e ballot box. Secondly, we apply theory to practice and provide two specific short case studies grounded on empirical qualitative research. We conclude by presenting implications to theory and practice and an agenda for future research.
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Palgrave Studies in Political Marketing and Management750033.jpg
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Christopher Pich,Guja Armannsdottir deutlicher Rückgang der tumorbedingten Sterblichkeit dokumentiert, w?hrend sie in den Jahrzehnten zuvor stetig angestiegen war. Auch wenn endgültige Beweise ausstehen, so scheint es nicht unwahrsche- lich, dass diese erfreuliche Entwicklung wesentlich durch die verbesserten M?glichkeiten der Früher
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Darren Lilleker,Mona Moufahim deutlicher Rückgang der tumorbedingten Sterblichkeit dokumentiert, w?hrend sie in den Jahrzehnten zuvor stetig angestiegen war. Auch wenn endgültige Beweise ausstehen, so scheint es nicht unwahrsche- lich, dass diese erfreuliche Entwicklung wesentlich durch die verbesserten M?glichkeiten der Früher
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作者: Coronary    時間: 2025-3-26 03:55
The Ethical Challenges at the Heart of Political Branding,nd the integrated marketing communication techniques apparent in campaigning innovation. This final chapter raises the question of whether political marketing communication, as practised, lacks an ethical anchor and thus has the propensity to undermine the democratic processes which give it a purpose.
作者: 悅耳    時間: 2025-3-26 05:38
2946-2614 practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts..978-3-030-83229-2Series ISSN 2946-2614 Series E-ISSN 2946-2622
作者: Decibel    時間: 2025-3-26 12:16
Introduction: Political Branding in Turbulent Times,arties, movements and governments. This introduction chapter briefly highlights the relevance of branding concepts and frameworks in political markets. A reading list is provided for those who seek to familiarise themselves with core branding concepts and frameworks. The rest of the chapter is dedic
作者: 燈絲    時間: 2025-3-26 12:49
Political Brand Identity and Image: Manifestations, Challenges and Tensions,brand identity and political brand image in relation to different typologies of political brands in international contexts. Further, we argue that political brands represent a complex ecosystem of inter-related yet often distinct sub-brands. Nevertheless, all political brands should strive to be pos
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,A Tale of Trust and Betrayal: Jokowi’s Anti-corruption Brand Creation and Transgression,sistent problem: corruption. During his rise, Widodo’s compliances to the policies of the . (KPK, Corruption Eradication Commission) and his promises to empower the institution served as evidence of his genuine commitment to eliminate corruption. In 2019, soon after winning a second presidential ter
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,Toxic Shock: Brexit and the Lessons to Be Learned by UK’s Political ‘Brands’,ay of conceptualising political organisations and the importance of the positioning concept as a way of establishing distinctiveness between one political offering and another. It considers the relative brand positions occupied by the major UK political brands and the factors that impacted upon thei
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The Ethical Challenges at the Heart of Political Branding,r, are collated and discussed in this chapter. The chapter also asks a number of questions about the ethics of both political branding and related political marketing communications. At the heart of the conceptualisation of parties and candidates as brands is the logic and relevance of marketing ide




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