標(biāo)題: Titlebook: Online Brand Communities; Using the Social Web Francisco J. Martínez-López,Rafael Anaya,Sebastián Textbook 2016 Springer International Publ [打印本頁] 作者: GOLF 時(shí)間: 2025-3-21 17:23
書目名稱Online Brand Communities影響因子(影響力)
作者: hysterectomy 時(shí)間: 2025-3-21 22:03
Online Brand Communities978-3-319-24826-4Series ISSN 2196-8705 Series E-ISSN 2196-8713 作者: 最低點(diǎn) 時(shí)間: 2025-3-22 02:10 作者: 荒唐 時(shí)間: 2025-3-22 07:43
https://doi.org/10.1007/978-3-319-24826-4branding; e-business; e-commerce; online brand communities; social web; virtual community作者: 恃強(qiáng)凌弱的人 時(shí)間: 2025-3-22 10:35 作者: ostracize 時(shí)間: 2025-3-22 14:26 作者: 肌肉 時(shí)間: 2025-3-22 19:53 作者: Initial 時(shí)間: 2025-3-23 00:29 作者: 颶風(fēng) 時(shí)間: 2025-3-23 02:44 作者: athlete’s-foot 時(shí)間: 2025-3-23 08:08 作者: bronchiole 時(shí)間: 2025-3-23 12:54
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinilloft.Mit ausführlichen Fallbeispielen junger Unternehmen aus ?.?Soll ich? Oder soll ich nicht?“ sind die am meisten gestellten Fragen bei unternehmerischen Entscheidungen, wie zum Beispiel einer betrieblichen Neuausrichtung, dem Einstieg in die Direktvermarktung, der Entwicklung und Umsetzung einer ne作者: Dappled 時(shí)間: 2025-3-23 17:32
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinillor politische Fragen verhandelt – und das ist die Serie The Walking Dead. The Walking Dead ist eine US amerikanische Zombieserie, die seit Oktober 2010 und bis zum Verfassen dieses Textes in sieben Staffeln über AMC ausgestrahlt wird und über verschiedene Distributionswege ein gewaltiges Publikum err作者: 使聲音降低 時(shí)間: 2025-3-23 18:05 作者: Abbreviate 時(shí)間: 2025-3-24 00:03 作者: 小母馬 時(shí)間: 2025-3-24 04:30 作者: liaison 時(shí)間: 2025-3-24 06:51 作者: neutrophils 時(shí)間: 2025-3-24 11:35
Utility of the Social Web for Business,sing changes to communications and interactions between businesses, their clients and their environments. This forces organizations to understand the phenomena caused by the emergence and pervasion of social media use in order to exploit the advantages that social media can offer and to keep up to d作者: 標(biāo)準(zhǔn) 時(shí)間: 2025-3-24 18:09 作者: OWL 時(shí)間: 2025-3-24 22:36 作者: Overstate 時(shí)間: 2025-3-24 23:09 作者: 拱形大橋 時(shí)間: 2025-3-25 03:30 作者: 富饒 時(shí)間: 2025-3-25 08:27
,Consumers’ Motivations to Participate in Virtual Brand Communities,type of person, what they hope to accomplish and the type of brand. In general, motives like seeking information, communication, establishing relationships and constructing an identity show up in most studies, but other more hedonistic characteristics, like leisure or reputation also lead to partici作者: Airtight 時(shí)間: 2025-3-25 14:57 作者: cognizant 時(shí)間: 2025-3-25 18:52
Value Creation in Virtual Brand Communities,which are increasingly used as tools for value creation by users and organizations alike, are a perfect example of this type of opportunity..Many companies have opted to create or integrate themselves into brand communities in order to establish long-term relationships with customers..These communit作者: 1FAWN 時(shí)間: 2025-3-25 23:20
Creating and Developing Virtual Brand Communities: Some Practical Guidelines,the keys to the success of their creation and development. However, there are many factors that organizations should keep in mind; furthermore, there are several stages that virtual brand communities should pass through. In this chapter, the most important general factors and considerations are synt作者: Serenity 時(shí)間: 2025-3-26 04:11
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinillo aus der Agrar- und Ern?hrungswirtschaft. Sie geben damit Neugründern, aber auch bestehendenBetriebsleitern, die in neue Gesch?ftsbereiche einsteigen wollen, eine wertvolle Hilfestellung.??Kopfzerbrechen lieber vor der Investition als danach!“ lautet bereits der erste Tipp der Autoren..作者: obstruct 時(shí)間: 2025-3-26 06:05 作者: Tincture 時(shí)間: 2025-3-26 09:53 作者: white-matter 時(shí)間: 2025-3-26 16:36
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián MolinilloenBetriebsleitern, die in neue Gesch?ftsbereiche einsteigen wollen, eine wertvolle Hilfestellung.??Kopfzerbrechen lieber vor der Investition als danach!“ lautet bereits der erste Tipp der Autoren..978-3-658-19805-3978-3-658-19806-0作者: 誘惑 時(shí)間: 2025-3-26 17:06 作者: conference 時(shí)間: 2025-3-26 21:49
2196-8705 r the successful development of online brand communities. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?978-3-319-79684-0978-3-319-24826-4Series ISSN 2196-8705 Series E-ISSN 2196-8713 作者: 樂意 時(shí)間: 2025-3-27 01:43 作者: 或者發(fā)神韻 時(shí)間: 2025-3-27 05:37
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinillo作者: flammable 時(shí)間: 2025-3-27 10:31
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinillo作者: nonsensical 時(shí)間: 2025-3-27 15:07
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinillo作者: DEBT 時(shí)間: 2025-3-27 20:11
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinillo作者: 人造 時(shí)間: 2025-3-27 22:51 作者: CLEAR 時(shí)間: 2025-3-28 02:18
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinillo作者: 樂意 時(shí)間: 2025-3-28 10:09
Francisco J. Martínez-López,Rafael Anaya-Sánchez,Rocio Aguilar-Illescas,Sebastián Molinillo作者: 名詞 時(shí)間: 2025-3-28 11:34
Introduction,o join one; we will also elucidate and analyze the factors that increase appeal, participation and user retention. Then, the application of the process of creating value in a community, both from the point of view of business interest and from the point of view of the user is studied, analyzing the 作者: capillaries 時(shí)間: 2025-3-28 17:08 作者: 發(fā)酵 時(shí)間: 2025-3-28 20:10
Foundations and Structure of the Social Web,eater value to their clients. This leads to e-commerce developing to include social elements, which in turn leads to the emergence of social commerce, in which the consumer assumes a predominant role, becoming a co-creator and co-producer of the products that they themselves are going to consume (pr作者: MEET 時(shí)間: 2025-3-28 23:03
Utility of the Social Web for Business,ia have led to new challenges in measuring business results, which has in turn led to new methods and metrics. Both the volume of information and the qualitative component of data have increased; therefore, traditional methods for measuring revenues and returns on investments have become outdated..T作者: 不能根除 時(shí)間: 2025-3-29 04:43 作者: 慷慨援助 時(shí)間: 2025-3-29 10:07 作者: GUEER 時(shí)間: 2025-3-29 13:46
Conceptual Approach to Community, Virtual Community and Online Brand Community,s. In this context, communities that revolve around brands are strengthened by the emergence of online brand communities..This chapter defines community and identifies its primary characteristics. Later, we delve deeper into the main characteristics of virtual communities, as well as brand communiti作者: 享樂主義者 時(shí)間: 2025-3-29 19:18 作者: Aerate 時(shí)間: 2025-3-29 22:34 作者: 慢跑鞋 時(shí)間: 2025-3-30 03:56
,Factors Influencing Members’ Engagement with Virtual Brand Communities,nd community..Finally, we will briefly explore other noteworthy elements from relevant research such as promoters of attraction and continued participation of virtual brand community members, e.g., agreements or social norms, usability, visual aesthetic, entertainment, quality and recommendations.
