標(biāo)題: Titlebook: Marketing to the Aging Population; Strategies and Tools George P. Moschis Book 2022 The Editor(s) (if applicable) and The Author(s), under [打印本頁] 作者: 中產(chǎn)階級 時間: 2025-3-21 18:19
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書目名稱Marketing to the Aging Population讀者反饋學(xué)科排名
作者: insightful 時間: 2025-3-21 21:49
Effectual Marketing Strategies and Tactics,(1) Results of studies that explicitly suggest certain marketing strategies and tactics, (2) information presented in earlier chapters that support certain marketing actions, and (3) anecdotal evidence that supports the effectiveness of certain marketing strategies and tactics.作者: Visual-Acuity 時間: 2025-3-22 02:54 作者: 領(lǐng)先 時間: 2025-3-22 08:28
Understanding the Needs of Older Consumers,er presents information based on research and aging theories from various disciples to help the reader understand reasons for differences in behaviors of people in various age groups and cohorts. To help practitioners understand the importance of these changes for business practice, examples of implications of these changes are also presented.作者: 音樂戲劇 時間: 2025-3-22 12:15
Overview of Older Consumer Behavior,’s psychological states—i.e., needs, attitudes, motives, and values, which in turn affect his or her consumer behaviors. Theories from various disciplines and research findings of studies on older consumers are used to explain observed differences in older consumers’ behavior.作者: MELD 時間: 2025-3-22 13:41 作者: GEST 時間: 2025-3-22 18:22
Marketing Insurance,es are in educating consumers, developing a wide variety of policies, and pricing them “à la carte”. Establishing a trusting personal relationship between the older consumer and the company’s sales associate is crucial in helping older people understand the various options and in cross-selling multiple policies.作者: 提名 時間: 2025-3-22 21:58 作者: 譏笑 時間: 2025-3-23 04:22 作者: deficiency 時間: 2025-3-23 08:32
Overview of Older Consumer Behavior,e large and diverse older consumer market. It requires understanding how older consumers differ from younger consumers, and most importantly the reasons consumer needs and behaviors differ between the older generations, as people become increasingly heterogeneous with age in later life. The informat作者: 點(diǎn)燃 時間: 2025-3-23 13:38
Effectual Marketing Strategies and Tactics,d, as well as the type of product or service marketed, there is adequate information to suggest the desirability of implementing certain strategies for marketing any type of product or service to any segment of older consumers. This chapter suggests guidelines and recommendations that are likely to 作者: languid 時間: 2025-3-23 14:59
Marketing Food and Beverage Products,supermarkets, and restaurants. It presents information relevant to the mature consumer’s shopping preferences for food and beverage products; and includes information on factors that motivate the mature consumer to purchase specific products and brands and on the effectiveness of various marketing s作者: Canary 時間: 2025-3-23 18:46 作者: Infelicity 時間: 2025-3-24 01:13
Marketing Housing,to this trend by developing new single-family homes or converting old houses to make them suitable to the aging person’s needs. Similarly, the retirement housing industry has been responding by building facilities different from the traditional homes designed exclusively for persons of old age. The 作者: Patrimony 時間: 2025-3-24 05:21
Marketing Pharmaceutical and Personal Care Products,ledge about these products, their benefits and risks, and must rely on experts’ opinion (doctors and pharmacists) or information on packages and other sources such as advertising and the Internet. Older users of these products need to be better informed by manufacturers, physicians, and pharmacists 作者: 手工藝品 時間: 2025-3-24 07:54
Marketing Healthcare,rofit while enhancing the well-being of older adults. As older people realize the benefits of preventive healthcare for longevity and quality of life, they increasingly with age engage in activities, such as exercising and better nutrition, that help deter aging and the onset of chronic conditions. 作者: largesse 時間: 2025-3-24 10:58
Marketing Long-Term Care,e services. The at-home care market appears to be the fastest growing in popularity. It largely consists of highly-specialized niche markets of professionals or organizations providing narrow lines of services. In recent years, these organizations have been creating alliances to achieve synergistic 作者: 條約 時間: 2025-3-24 15:04
Marketing Financial Services,e are likely to have different needs for financial services than previous generations. When it comes to marketing financial services to older adults, financial service providers should be cognizant of the diversity of older consumer needs, although their needs for convenience and personal relationsh作者: 附錄 時間: 2025-3-24 22:13
Marketing Insurance,al to this market. And selling such policies is not an easy task either, as sales associates must explain the benefits of owning the various policies that many older consumers do not think they need in part because they are not fully informed. Many companies develop products for the entire market, s作者: configuration 時間: 2025-3-25 01:12 作者: 形狀 時間: 2025-3-25 04:54 作者: 媽媽不開心 時間: 2025-3-25 09:18
Looking Ahead,isure. The increasing in size mature consumer market has been affecting the way companies have been marketing their products and services. As increasing life expectancy is a global trend, it is imperative that marketers understand the demographic changes that are likely to unfold over the coming yea作者: 偽造者 時間: 2025-3-25 12:55 作者: 鞠躬 時間: 2025-3-25 19:32
George P. Moschisrknüpft w?re, sei es nun mittelbar durch Steuern und Subventionen oder unmittelbar durch die staatliche Bereitstellung von Gütern und Dienstleistungen oder durch regulative Maβnahmen bis hin zur Rationierung oder zum Verbot bestimmter Güter. Der betr?chtliche Anteil des Staates am wirtschaftlichen L作者: 氣候 時間: 2025-3-25 21:06
George P. Moschisrknüpft w?re, sei es nun mittelbar durch Steuern und Subventionen oder unmittelbar durch die staatliche Bereitstellung von Gütern und Dienstleistungen oder durch regulative Maβnahmen bis hin zur Rationierung oder zum Verbot bestimmter Güter. Der betr?chtliche Anteil des Staates am wirtschaftlichen L作者: 音樂會 時間: 2025-3-26 02:43 作者: 法官 時間: 2025-3-26 04:42 作者: Gastric 時間: 2025-3-26 11:54
George P. Moschisrknüpft w?re, sei es nun mittelbar durch Steuern und Subventionen oder unmittelbar durch die staatliche Bereitstellung von Gütern und Dienstleistungen oder durch regulative Maβnahmen bis hin zur Rationierung oder zum Verbot bestimmter Güter. Der betr?chtliche Anteil des Staates am wirtschaftlichen L作者: Vulvodynia 時間: 2025-3-26 14:58 作者: 結(jié)構(gòu) 時間: 2025-3-26 18:08
George P. Moschisrknüpft w?re, sei es nun mittelbar durch Steuern und Subventionen oder unmittelbar durch die staatliche Bereitstellung von Gütern und Dienstleistungen oder durch regulative Ma?nahmen bis hin zur Rationierung oder zum Verbot bestimmter Güter. Der betr?chtliche Anteil des Staates am wirtschaftlichen L作者: Reclaim 時間: 2025-3-26 23:20
George P. Moschisrknüpft w?re, sei es nun mittelbar durch Steuern und Subventionen oder unmittelbar durch die staatliche Bereitstellung von Gütern und Dienstleistungen oder durch regulative Ma?nahmen bis hin zur Rationierung oder zum Verbot bestimmter Güter. Der betr?chtliche Anteil des Staates am wirtschaftlichen L作者: Magnitude 時間: 2025-3-27 01:18 作者: entail 時間: 2025-3-27 07:58 作者: Brain-Imaging 時間: 2025-3-27 13:18 作者: Introduction 時間: 2025-3-27 16:52
George P. Moschisaftigkeit staatlicher Aktivit?ten vor den Bürgern des Landes zu rechtfertigen. Die Grundfrage, die sich dabei immer wieder stellt, l?βt sich auf die einfache und naive Form bringen: Geht es einer Gesellschaft nach Durchführung einer bestimmten staatlichen Maβnahme ?besser“ als zuvor oder nicht? Die 作者: 繁殖 時間: 2025-3-27 21:28 作者: 窩轉(zhuǎn)脊椎動物 時間: 2025-3-27 23:44 作者: RENAL 時間: 2025-3-28 04:07
George P. Moschisaftigkeit staatlicher Aktivit?ten vor den Bürgern des Landes zu rechtfertigen. Die Grundfrage, die sich dabei immer wieder stellt, l?βt sich auf die einfache und naive Form bringen: Geht es einer Gesellschaft nach Durchführung einer bestimmten staatlichen Maβnahme ?besser“ als zuvor oder nicht? Die 作者: 懶惰人民 時間: 2025-3-28 09:54 作者: aphasia 時間: 2025-3-28 10:55 作者: 伸展 時間: 2025-3-28 16:57 作者: ANTH 時間: 2025-3-28 20:38
George P. Moschisaftigkeit staatlicher Aktivit?ten vor den Bürgern des Landes zu rechtfertigen. Die Grundfrage, die sich dabei immer wieder stellt, l??t sich auf die einfache und naive Form bringen: Geht es einer Gesellschaft nach Durchführung einer bestimmten staatlichen Ma?nahme ?besser“ als zuvor oder nicht? Die 作者: Collision 時間: 2025-3-28 23:56
George P. Moschisaftigkeit staatlicher Aktivit?ten vor den Bürgern des Landes zu rechtfertigen. Die Grundfrage, die sich dabei immer wieder stellt, l??t sich auf die einfache und naive Form bringen: Geht es einer Gesellschaft nach Durchführung einer bestimmten staatlichen Ma?nahme ?besser“ als zuvor oder nicht? Die 作者: AUGER 時間: 2025-3-29 04:44 作者: Constituent 時間: 2025-3-29 10:26
Overview,o outlines how this book plans to present state-of-the art knowledge about older consumers for the purpose of developing effectual marketing strategies that could increase corporate profits and older consumer well-being.作者: RLS898 時間: 2025-3-29 14:38 作者: Engaged 時間: 2025-3-29 16:57
Marketing Housing,community and other professionals. The information presented in this chapter suggests that housing for the elderly cannot be addressed in isolation from the wide variety of services the aging person needs. Rather, housing needs to be addressed in concert with other elements that are related to housi作者: Intact 時間: 2025-3-29 21:19 作者: Narrative 時間: 2025-3-30 01:30 作者: 迷住 時間: 2025-3-30 05:29
Marketing Long-Term Care,ding of Alzheimer’s disease and related disorders (ADRD) sufferers and their care requirements, special care units have been developed to provide optimum care for the increasing numbers of people with this progressively debilitating disease and to offer some relief from the burden of caring for vict作者: Isthmus 時間: 2025-3-30 10:56 作者: lipids 時間: 2025-3-30 14:48
Marketing Travel & Leisure Services, older consumers; it offers in a condensed format recommendation for marketing strategies (segmentation, target selection and positioning), as well as programs/tactics (product development, promotion, pricing and distribution) for travel and leisure services in general, as well as for four types of 作者: CHOKE 時間: 2025-3-30 18:38 作者: 吃掉 時間: 2025-3-30 23:52
Looking Ahead,ging customers. Because older consumers differ from younger consumers, as well as because of the increasing diversity in the older population associated with increasing age, global marketers would have to better understand their aging customers in order to better address their needs. This chapter ha
