標(biāo)題: Titlebook: Marketing and Economics; Merlin Stone Book 1980 Merlin Stone 1980 Advertising.brand.Distribution.innovation.market segmentation.marketing. [打印本頁] 作者: Halloween 時(shí)間: 2025-3-21 18:29
書目名稱Marketing and Economics影響因子(影響力)
書目名稱Marketing and Economics影響因子(影響力)學(xué)科排名
書目名稱Marketing and Economics網(wǎng)絡(luò)公開度
書目名稱Marketing and Economics網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Marketing and Economics被引頻次
書目名稱Marketing and Economics被引頻次學(xué)科排名
書目名稱Marketing and Economics年度引用
書目名稱Marketing and Economics年度引用學(xué)科排名
書目名稱Marketing and Economics讀者反饋
書目名稱Marketing and Economics讀者反饋學(xué)科排名
作者: ARC 時(shí)間: 2025-3-21 20:40
,Marketing and Economics — the Connection,ct of study, aims to improve the marketing manager’s efficiency in doing this job. Economics, although often used in a task-oriented way, is not defined in such a way. Economics is the study of the satisfaction of wants through the use of scarce resources. It analyses the processes and consequences of this want-satisfaction in a scientific manner.作者: 的染料 時(shí)間: 2025-3-22 02:00
The Economy,e firm, etc.). Information about these areas needs to be obtained and interpreted without too much expenditure of time and resources. In Chapters 4–7, we separate those parts of economic analysis which may be of use to the marketing manager in extracting information from his environment and interpreting it.作者: 傾聽 時(shí)間: 2025-3-22 07:34 作者: 模仿 時(shí)間: 2025-3-22 10:25 作者: 正式通知 時(shí)間: 2025-3-22 16:14 作者: 釘牢 時(shí)間: 2025-3-22 17:52
Pricing,rice changes or changes in other elements of the marketing mix. The net effect of a price change (taking into account cost changes and competitive interaction) is evaluated in terms of the firm’s business aims.作者: 導(dǎo)師 時(shí)間: 2025-3-22 21:29
Promotion, but the methodologies can on the whole be applied to all above-the-line methods. Economic analysis has been applied to the more theoretical issue of the conditions in which it is worthwhile engaging in promotion and to the empirical issue of the productivity or yield of advertising.作者: GUILT 時(shí)間: 2025-3-23 05:25 作者: minion 時(shí)間: 2025-3-23 06:21
Merlin Stoneool. In our continued quest for evidence based research, we may tend to underestimate the value and significance of capturing the views and experiences of those most directly involved in mental health promotion978-94-6351-053-0作者: PSA-velocity 時(shí)間: 2025-3-23 12:11 作者: BILK 時(shí)間: 2025-3-23 16:42 作者: 使?jié)M足 時(shí)間: 2025-3-23 20:56 作者: Pathogen 時(shí)間: 2025-3-23 23:10
Merlin Stoneool. In our continued quest for evidence based research, we may tend to underestimate the value and significance of capturing the views and experiences of those most directly involved in mental health promotion978-94-6351-053-0作者: Generator 時(shí)間: 2025-3-24 02:51 作者: mechanical 時(shí)間: 2025-3-24 08:36
Merlin Stoneool. In our continued quest for evidence based research, we may tend to underestimate the value and significance of capturing the views and experiences of those most directly involved in mental health promotion978-94-6351-053-0作者: 補(bǔ)角 時(shí)間: 2025-3-24 14:34
Merlin Stoneool. In our continued quest for evidence based research, we may tend to underestimate the value and significance of capturing the views and experiences of those most directly involved in mental health promotion978-94-6351-053-0作者: 品牌 時(shí)間: 2025-3-24 18:51 作者: 托人看管 時(shí)間: 2025-3-24 19:52
Merlin Stone, to express their views on what works and does not work in mental health promotion in school. In our continued quest for evidence based research, we may tend to underestimate the value and significance of capturing the views and experiences of those most directly involved in mental health promotion作者: Promotion 時(shí)間: 2025-3-25 02:06
,Marketing and Economics — the Connection,r is to structure the relations between his firm and its customers so as to further the achievement of the firm’s business aims. Marketing, as a subject of study, aims to improve the marketing manager’s efficiency in doing this job. Economics, although often used in a task-oriented way, is not defin作者: 疼死我了 時(shí)間: 2025-3-25 04:25
Decision Analysis,ll not describe in detail the various decision techniques that are used or have their roots in economics. For this we refer the reader to any text on managerial economics.. Rather, we concentrate on certain methodological issues involved in the analysis of marketing decisions.作者: aspersion 時(shí)間: 2025-3-25 08:02
The Economy,job successfully the manager needs to be well informed about the firm and its environment (buyers, distributors, competitors, resource usage inside the firm, etc.). Information about these areas needs to be obtained and interpreted without too much expenditure of time and resources. In Chapters 4–7,作者: 同義聯(lián)想法 時(shí)間: 2025-3-25 13:07 作者: pericardium 時(shí)間: 2025-3-25 18:54
Cost Analysis,s, in particular what it costs his firm to produce particular products and market them in particular ways. It helps if marketing management is able to assess independently the cost information supplied by accountants as data on which to base those marketing decisions. Let us consider an example to s作者: ingenue 時(shí)間: 2025-3-25 21:30 作者: 未完成 時(shí)間: 2025-3-26 03:36 作者: 飲料 時(shí)間: 2025-3-26 05:44 作者: 豎琴 時(shí)間: 2025-3-26 12:28
Pricing, analysis of pricing policy starts by analysing the effect of price on the quantity demanded (the price elasticity of demand). Because the quantity demanded is related to the quantity produced, and because unit costs may be affected by the quantity produced, price changes may lead to cost changes. S作者: 四目在模仿 時(shí)間: 2025-3-26 16:02
Promotion,scounts. All above-the-line promotional methods share the same general characteristic that they involve the purchase or use of services (and sometimes goods) in an attempt to increase or maintain sales (i.e. shifting the demand curve outwards or maintaining its position). Corporate advertising may b作者: 分散 時(shí)間: 2025-3-26 19:10 作者: 暫時(shí)休息 時(shí)間: 2025-3-26 22:10
Merlin Stoneers involved in mental health promotion in school..This bookThe narratives of the children and young people, school teachers and school leaders, parents and carers, policy makers and service managers, and mental health workers and professionals, presented in this book, should provide an invaluable r作者: Coma704 時(shí)間: 2025-3-27 03:56
Merlin Stoneers involved in mental health promotion in school..This bookThe narratives of the children and young people, school teachers and school leaders, parents and carers, policy makers and service managers, and mental health workers and professionals, presented in this book, should provide an invaluable r作者: 托人看管 時(shí)間: 2025-3-27 09:06 作者: 官僚統(tǒng)治 時(shí)間: 2025-3-27 11:20 作者: 裝勇敢地做 時(shí)間: 2025-3-27 15:17 作者: laparoscopy 時(shí)間: 2025-3-27 20:15 作者: 衍生 時(shí)間: 2025-3-28 00:43 作者: 刺穿 時(shí)間: 2025-3-28 04:30 作者: 爭吵 時(shí)間: 2025-3-28 08:12
Merlin Stoneers involved in mental health promotion in school..This bookThe narratives of the children and young people, school teachers and school leaders, parents and carers, policy makers and service managers, and mental health workers and professionals, presented in this book, should provide an invaluable r作者: hurricane 時(shí)間: 2025-3-28 14:19 作者: 工作 時(shí)間: 2025-3-28 15:05 作者: 撕裂皮肉 時(shí)間: 2025-3-28 21:42 作者: 情愛 時(shí)間: 2025-3-28 23:21
Decision Analysis,ll not describe in detail the various decision techniques that are used or have their roots in economics. For this we refer the reader to any text on managerial economics.. Rather, we concentrate on certain methodological issues involved in the analysis of marketing decisions.作者: 放棄 時(shí)間: 2025-3-29 06:40
Distribution Policy,stribution system that a firm uses affects the price that it can get, the quantity it can sell, the kinds of products it can sell, the promotional methods it needs to use, the kind and amount of information it can transmit to and receive from its customers, and so on. In short, the distribution system affects every aspect of marketing.作者: 祝賀 時(shí)間: 2025-3-29 09:20
Aims, Goals and Strategies,Marketing practitioners may find their work made more difficult by the fact that firms often have conflicting aims or goals and in the attempt to reach those goals, strategies which cut across each other are often employed. Consider the following simple example.作者: 否決 時(shí)間: 2025-3-29 12:59 作者: 蚊帳 時(shí)間: 2025-3-29 17:58
9樓作者: 規(guī)范就好 時(shí)間: 2025-3-29 23:16
9樓作者: EVEN 時(shí)間: 2025-3-30 03:10
10樓作者: 指耕作 時(shí)間: 2025-3-30 06:02
10樓作者: 沒收 時(shí)間: 2025-3-30 08:48
10樓作者: disciplined 時(shí)間: 2025-3-30 14:15
10樓
