標(biāo)題: Titlebook: Marketing Tourism and Hospitality; Concepts and Cases Richard George Textbook 20211st edition The Editor(s) (if applicable) and The Author( [打印本頁] 作者: 次要 時間: 2025-3-21 16:03
書目名稱Marketing Tourism and Hospitality影響因子(影響力)
書目名稱Marketing Tourism and Hospitality影響因子(影響力)學(xué)科排名
書目名稱Marketing Tourism and Hospitality網(wǎng)絡(luò)公開度
書目名稱Marketing Tourism and Hospitality網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Marketing Tourism and Hospitality被引頻次
書目名稱Marketing Tourism and Hospitality被引頻次學(xué)科排名
書目名稱Marketing Tourism and Hospitality年度引用
書目名稱Marketing Tourism and Hospitality年度引用學(xué)科排名
書目名稱Marketing Tourism and Hospitality讀者反饋
書目名稱Marketing Tourism and Hospitality讀者反饋學(xué)科排名
作者: 令人心醉 時間: 2025-3-21 22:20 作者: grotto 時間: 2025-3-22 01:15 作者: agnostic 時間: 2025-3-22 07:16
Richard Georgechung. Viele Forscher haben sich mit zum Teil recht unterschiedlichen Messmethoden mit dem Fragenkomplex des Gleichgewichtsverhaltens auseinandergesetzt Die grosse Anzahl der verschiedenartigen Arbeiten auf diesem Gebiet weist unter anderem auf das grosse Interesse der Forschung an diesem Thema hin.作者: BANAL 時間: 2025-3-22 11:15 作者: misshapen 時間: 2025-3-22 15:54 作者: FLOAT 時間: 2025-3-22 18:38 作者: CRUC 時間: 2025-3-22 22:21 作者: 協(xié)議 時間: 2025-3-23 03:08 作者: Carcinogen 時間: 2025-3-23 05:41 作者: Alcove 時間: 2025-3-23 13:36 作者: 鬧劇 時間: 2025-3-23 14:41
Richard Georgee und P?dagogik geworden. Der klassische soziologische Problemtopos der sozio-individuellen Integration ist in Gestalt des Identit?tsbegriffs in verschiedene Str?nge modemer humanwissenschaftlicher Theoriebildung eingegangen.. In der soziologischen Pers?nlichkeits- und Sozialisationsforschung ist da作者: Acetaldehyde 時間: 2025-3-23 20:00 作者: 嚙齒動物 時間: 2025-3-23 22:18 作者: manifestation 時間: 2025-3-24 05:31
Tourism and Hospitality Consumer Behaviourl, psychological, cultural, and social factors that influence consumers, causing them to behave the way they do when choosing to buy tourism and hospitality products. Further, this chapter presents the various roles that consumers might play in the decision-making process. It introduces the consumer作者: 鋪?zhàn)?nbsp; 時間: 2025-3-24 08:43
Tourism and Hospitality Marketing Researcho the tourism and hospitality marketer. The chapter then provides a definition of marketing research, and an explanation of the differences between marketing research and market research. Further, it discusses the reasons for doing marketing research and outlines different types of marketing researc作者: 畏縮 時間: 2025-3-24 13:53 作者: 名字 時間: 2025-3-24 15:24
The Tourism and Hospitality Marketing Environmentthe internal environment. Here tourism and hospitality organisations have a much stronger degree of influence. The internal environment consists of the company itself as well as its resources, its processes, and the policies it uses to achieve its goals. Next the chapter examines the performance env作者: 有節(jié)制 時間: 2025-3-24 19:16
Market Segmentation, Targeting, and Positioninge in the marketplace. It begins with an explanation of market segmentation, which is essential for designing and implementing a marketing mix. It considers how tourism and hospitality companies decide on which market segments to focus their marketing efforts. It also discusses the criteria used by t作者: 同謀 時間: 2025-3-25 01:29
Tourism and Hospitality Products, Branding, and Pricing, and “product mix”. It the chapter explains that the product is a complex concept that should be considered on three levels. These are the core, expected, and augmented product. Next, the product life cycle concept is discussed and how it is used by the tourism marketer to assess the development of作者: Coordinate 時間: 2025-3-25 04:02 作者: 上腭 時間: 2025-3-25 07:58 作者: Gobble 時間: 2025-3-25 14:43
Designing the Tourism and Hospitality Promotions Mixs to consumers (including the travel trade). Promotion is used to communicate information about offerings to target markets. The chapter begins by explaining the relationship between promotion and marketing communications. Next, each of the seven stages of the promotional campaign, from determining 作者: animated 時間: 2025-3-25 16:18
Digital Marketing in Tourism and Hospitalityoking at definitions of digital marketing and then discusses how the internet and social media have transformed tourism and hospitality marketing practice. Next, the main areas of digital marketing with respect to three types of media: paid, owned, and earned are examined. The chapter’s case study e作者: GUILE 時間: 2025-3-25 22:13
Quality Service Experiences Through Internal and Relationship Marketingapter begins with a discussion of why internal marketing (marketing that addresses employees inside the organisation) is important. Next, the role of internal marketing and the components of the internal marketing programme are discussed..The second section in the chapter discusses relationship mark作者: 抵消 時間: 2025-3-26 02:44
Marketing Tourism Destinationsstination marketing is more complicated than the marketing of individual tourism product offerings. Next, the role of destination marketing organisations (DMOs) and discuss the challenges they face is described. Further, this chapter presents the various stages of the destination marketing campaign 作者: 呼吸 時間: 2025-3-26 05:42 作者: Indent 時間: 2025-3-26 08:36
struktiv miteinander kommunizieren. Und genau darum geht es in diesem Buch. An der Schwelle von der Theorie zur Praxis lauern die Hindernisse. In der Praxis kann sich nur dann etwas ver?ndern, wenn diese Hindernisse ernst genommen werden, wozu ein bewu?ter Umgang mit ihnen geh?rt.作者: 出處 時間: 2025-3-26 14:52 作者: Oscillate 時間: 2025-3-26 19:09
Richard Georgeh finden wir Arbeiten zur Messung des Gleichgewichts schon früh. Wohl als einer der ersten hat VIERORDT [66] 1864 Schwankungsmessungen im Stehen durchgeflihrt. Auf dem Scheitel der Versuchsperson wurde in axialer Richtung ein Pinsel befestigt, der die horizontale Bewegung des Kopfes auf eine Russpla作者: Ruptured-Disk 時間: 2025-3-26 21:34 作者: 損壞 時間: 2025-3-27 04:40 作者: configuration 時間: 2025-3-27 05:55
Richard George Historisch finden wir Arbeiten zur Messung des Gleichgewichts schon früh. Wohl als einer der ersten hat VIERORDT [66] 1864 Schwankungsmessungen im Stehen durchgeflihrt. Auf dem Scheitel der Versuchsperson wurde in axialer Richtung ein Pinsel befestigt, der die horizontale Bewegung des Kopfes auf eine Russpla978-3-7643-0851-3978-3-0348-5320-0作者: Solace 時間: 2025-3-27 09:42 作者: Costume 時間: 2025-3-27 16:30 作者: Invigorate 時間: 2025-3-27 20:44
von Konzeptionen des sozialen Lernens sind freilich diese oder ?hnlich einfache erziehungswissenschaftliche Begründungen noch keine hinreichende Voraussetzung. Erziehungswissenschaftlichen Vorstellungen von der Richtigkeit und Notwendigkeit p?dagogischer Konzeptionen stehen oft machtvolle Interesse作者: Callus 時間: 2025-3-27 22:05 作者: 有常識 時間: 2025-3-28 03:17
Richard Georgeolitikwissenschaft und Psychologie rezipiert worden. Binnen soziologisch haben im Versuch, den ?Schnittpunkt von Individuum und Gesellschaft“. genau zu bestimmen, Rollentheorie und Identit?tskonzept miteinander konkurriert. Das Identit?tskonzept als begrifflich elaboriertes Erzeugnis einer . Soziolo作者: notice 時間: 2025-3-28 07:56 作者: correspondent 時間: 2025-3-28 13:45
Promoting and Advertising Tourism and Hospitality Productsomotions mix is discussed. Major advertising decisions such as assigning objectives and a budget, designing, and evaluating an advertisement, and selecting various types of media are considered. Finally, the role of media agencies in tourism and hospitality marketing is discussed. The chapter’s in-d作者: BLAZE 時間: 2025-3-28 15:25
Designing the Tourism and Hospitality Promotions Mixomotions mix is discussed. Major advertising decisions such as assigning objectives and a budget, designing, and evaluating an advertisement, and selecting various types of media are considered. Finally, the role of media agencies in tourism and hospitality marketing is discussed.?The chapter’s in-d作者: NADIR 時間: 2025-3-28 21:34
Textbook 20211st edition and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.?.作者: Amylase 時間: 2025-3-29 00:25 作者: 原諒 時間: 2025-3-29 04:02 作者: Outshine 時間: 2025-3-29 08:49
978-3-030-64110-8The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl作者: Self-Help-Group 時間: 2025-3-29 14:55
Richard GeorgeExplores the fundamental principles of marketing applied to tourism and hospitality businesses.Includes a chapter on the most important issues in marketing tourism.Places special emphasis on smaller t作者: Endoscope 時間: 2025-3-29 18:55 作者: remission 時間: 2025-3-29 22:14
Tourism and Hospitality Consumer Behaviourdes with a discussion of the consumers who make their final purchasing decisions: the various consumer markets (from adventure tourism to volunteer tourism) and tourist typologies.?Lastly, the in-depth case study applies the principles of consumer behaviour to Halal tourism in South East Asia.作者: 使殘廢 時間: 2025-3-30 03:29 作者: GLADE 時間: 2025-3-30 05:47 作者: 里程碑 時間: 2025-3-30 11:22
The Tourism and Hospitality Marketing Environmentand legal factors. The main national, regional, and global tourist flows are then analysed. Finally, environmental scanning as a method for responding to these factors is considered. The chapter’s in-depth case study analyses the business environment in which a cruise liner company, ., operates.作者: 逢迎春日 時間: 2025-3-30 14:23 作者: exclamation 時間: 2025-3-30 17:08
Tourism Distributionstribution channels in the industry. The chapter concludes with a discussion of the factors that influence the selection of an appropriate distribution channel. The chapter’s in-depth case study applies the principles of distribution (or place) to ., in Mumbai, India.作者: 繁忙 時間: 2025-3-30 21:26 作者: CORD 時間: 2025-3-31 01:30
