標(biāo)題: Titlebook: Marketing Opportunities and Challenges in a Changing Global Marketplace; Proceedings of the 2 Shuang Wu,Felipe Pantoja,Nina Krey Conference [打印本頁] 作者: OAK 時(shí)間: 2025-3-21 19:21
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作者: Obliterate 時(shí)間: 2025-3-21 23:08
2363-6165 ent, fast-changing landscape of the global marketplace.FocusThis proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive tech作者: 暫時(shí)中止 時(shí)間: 2025-3-22 00:51
Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Eit to the beneficial effect of CE. However, we consider two moderators that may influence the nonlinear relationship between CE and sharing behaviours which show that these moderating effects vary across countries. Within the US context (OBC in Facebook social media platform), the results show that 作者: 消耗 時(shí)間: 2025-3-22 07:04
Between a Banker and a Barbie: The Illusions of Social Media: An Abstract,unicate their views around their digital identities which might be difficult to articulate in words (Theron et al. 2011)..In line with the past studies (Linn et al. 2017; Woodley and Silversti 2013) there were major discrepancies between students’ digital identities and their future career aspiratio作者: 整頓 時(shí)間: 2025-3-22 08:43
A Longitudinal Review of Models in Marketing Research: An Abstract,hodological terms, conceptual and survey research exhibit a declining trend whereas experimental and observational research is increasing. This study looks at changes in the adoption of model types. Our findings reveal that researchers have been using simple linear models less with the ratio of line作者: malign 時(shí)間: 2025-3-22 13:35
What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstr knowing (Debold 1990). In I-poems, the collection of personal pronouns and the verbs/actions that go with them are presented in a format similar to that of a contemporary poem. I-poems have been recognised as an emergent method in social research (Hesse-Biber and Leavy 2006), and although the metho作者: Bouquet 時(shí)間: 2025-3-22 18:44
Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from ConCova 2015; Schau et al. 2009). In this connection, the co-creation process here is understood as a means to emphasize the social and ethical aspects, with consumers embracing the need to fulfil a social and ethical function in society. It means that consumers are increasingly seeking solutions to th作者: 弓箭 時(shí)間: 2025-3-22 22:02
Decision-Making and Interruptions: An Abstract,pective. Consequently, we test whether unconscious thinking can increase the quality of a decision from a subjective point of view. Accordingly, we investigate whether an interruption in the decision-making process can increase decision satisfaction and also affect more behavioral outcomes like will作者: Mawkish 時(shí)間: 2025-3-23 03:10 作者: 價(jià)值在貶值 時(shí)間: 2025-3-23 06:03
Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract,ed and conducted by technology is an unexplored phenomenon..As research points out that shopper-facing in-store technology should answer to actual consumers’ expectations and preferences (Pantano and Viassone 2014), this paper aims to elicit implication-relevant consumer concerns and expectations re作者: Dawdle 時(shí)間: 2025-3-23 10:59 作者: ENNUI 時(shí)間: 2025-3-23 16:10 作者: agglomerate 時(shí)間: 2025-3-23 18:06 作者: dandruff 時(shí)間: 2025-3-23 22:13
All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism rlo 2005; Laczniak et al. 2001). In any case, consumer cynicism would have undesirable impacts on the company and its brand image (Odou and de Pechpeyrou 2011). Consequently, the impacts of employee cynicism towards the company cannot be overlooked. For this reason, the current research examines emp作者: Cpr951 時(shí)間: 2025-3-24 05:04 作者: 剝削 時(shí)間: 2025-3-24 07:11 作者: Hyperopia 時(shí)間: 2025-3-24 13:19
Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emlected from a convenience sample of 183 respondents. Each participant was asked to report on the consumption behaviors related to an educational service, a coffee shop chain, and a large retail chain. The study participants were familiar with each service. Existing scales were used. The hypotheses w作者: asthma 時(shí)間: 2025-3-24 17:07
Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry: An Abstract,he fact that multiple parties from the seller’s side are involved: the salesperson, Finance and Insurance (F&I) personnel, dealership, the manufacturer (auto brand), and sometimes a third-party underwriter. The purpose of this research is to better understand the dynamics of the decision (not) to bu作者: Expiration 時(shí)間: 2025-3-24 19:56 作者: xanthelasma 時(shí)間: 2025-3-25 02:38
Special Session: Measuring Salesperson Storytelling: An Abstract,hat is, it is likely that the notion of storytelling is a much more complex and multifaceted phenomenon than we currently understand it to be. Furthermore, much remains to be known about how to empirically capture and operationalize storytelling. As such, further research is needed in order to ident作者: BRAVE 時(shí)間: 2025-3-25 04:44
,How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Ab mainly focused on how companies like to use the co-branding strategy (e.g., Cooke and Ryan 2000; Ueltschy and Laroche 2004), on the motives behind using co-branding strategy (e.g., Mowery 1988; Hagedoorn 1993; Khanna 1996) and on the advantages of using co-branding strategy (e.g., Bernard and Ruth 作者: 記憶法 時(shí)間: 2025-3-25 10:40 作者: 吞下 時(shí)間: 2025-3-25 12:36
Julie Robson,Caroline Burrhoden der bildbasierten MMK vorgestellt und algorithmische L?sungen vorgeschlagen: Gesichtsdetektion (z.B. Viola-Jones), Gesichtsidentifikation (z.B. Eigenfaces, Active Appearance Models) und Gesichtsverfolgung (z.B. ConDenSation)...Jedes Kapitel enth?lt übungen mit ausführlichen L?sungen..978-3-642-05457-0作者: Ischemic-Stroke 時(shí)間: 2025-3-25 16:10
G?zde Erdoganhoden der bildbasierten MMK vorgestellt und algorithmische L?sungen vorgeschlagen: Gesichtsdetektion (z.B. Viola-Jones), Gesichtsidentifikation (z.B. Eigenfaces, Active Appearance Models) und Gesichtsverfolgung (z.B. ConDenSation)...Jedes Kapitel enth?lt übungen mit ausführlichen L?sungen..978-3-642-05457-0作者: 我悲傷 時(shí)間: 2025-3-25 22:08 作者: 和平 時(shí)間: 2025-3-26 01:26 作者: 譏諷 時(shí)間: 2025-3-26 08:17 作者: 木質(zhì) 時(shí)間: 2025-3-26 11:10 作者: 遺棄 時(shí)間: 2025-3-26 16:37 作者: 急性 時(shí)間: 2025-3-26 19:36
Chiharu Ishida,Nat Pope,Peter KaufmanInformations- und Kommunikationsbedürfnisse des Menschen erfolgen. Dies geschieht durch geeignete Gestaltung der Mensch-Maschine-Schnittstellen — also jener Systeme, die zwischen Mensch und Maschine die Informationsübermittlung in beiden Richtungen besorgen. In Japan wird übrigens der Begriff Human 作者: 新奇 時(shí)間: 2025-3-27 00:55
Edward L. Nowlin,Claas Christian Germelmann,Sahar Karimi,Nawar N. Chaker,David M. Houghton,Doug WalkInformations- und Kommunikationsbedürfnisse des Menschen erfolgen. Dies geschieht durch geeignete Gestaltung der Mensch-Maschine-Schnittstellen — also jener Systeme, die zwischen Mensch und Maschine die Informationsübermittlung in beiden Richtungen besorgen. In Japan wird übrigens der Begriff Human 作者: incarcerate 時(shí)間: 2025-3-27 03:40
Marketing Opportunities and Challenges in a Changing Global MarketplaceProceedings of the 2作者: 邊緣帶來墨水 時(shí)間: 2025-3-27 05:39 作者: Inoperable 時(shí)間: 2025-3-27 13:24
Mark Bender,Veronika Ponomarenko,Hao Wang,Khalia Jenkins,Donna Davis作者: 現(xiàn)任者 時(shí)間: 2025-3-27 17:34 作者: 殺子女者 時(shí)間: 2025-3-27 19:32
Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear E link between customer engagement (CE) and customer sharing behaviours across the USA and China. This study draws upon the perspective of CE to investigate how the customer–brand relationship within the OBC affects sharing behavioural intentions under different levels of perceived OBC interactivity 作者: inferno 時(shí)間: 2025-3-28 01:31
Between a Banker and a Barbie: The Illusions of Social Media: An Abstract,r future career, students regularly project their current student identities on various social platforms. Despite the rapid increase, potential impact of social media and high tendency of younger people to use social media, this area lacks in empirically driven theory (Benson et al. 2014)..This stud作者: 凝結(jié)劑 時(shí)間: 2025-3-28 04:41
A Longitudinal Review of Models in Marketing Research: An Abstract,ve marketing journals from 1990 to 2017: . (JM), . (JMR), . (JCR), . (MS), and . (JAMS). Three independent researchers classified articles by their content (conceptual, quantitative, qualitative, and mixed), type of data source (experiment, survey, and observation), type of model (choice, hazard, pa作者: 偽書 時(shí)間: 2025-3-28 07:06 作者: Ingenuity 時(shí)間: 2025-3-28 12:59
Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Conpanies have to find out new ways to reach consumers, whereas consumers, in the current environment, could serve as collaborators, communicators, or competitors according to their interests (Prahalad and Ramaswamy 2009). Therefore, customer value co-creation concept is adopted because it is a path to作者: NOT 時(shí)間: 2025-3-28 16:39 作者: 殺蟲劑 時(shí)間: 2025-3-28 20:55 作者: 重疊 時(shí)間: 2025-3-29 01:41
Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers: An Abstract, Opposed to the consequent anonymity and interchangeability in retail stands the consumer need for individualization as an expression of personal appreciation and a unique self. While consumers are already used to a personalized shopping experience in online environments, a personalization in brick-作者: 琺瑯 時(shí)間: 2025-3-29 04:20
All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations: An contribute to societal well-being. Social responsibility is defined as stakeholders’ values, expectations, and practices that emphasize the responsibility of individuals as a member in society (Aguinis and Glavas 2011; Pigor and Rockenbach 2016). C. refers to “obligations to take action to protect a作者: inferno 時(shí)間: 2025-3-29 07:57
All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergearm to the environment (e.g., overuse of disposable products). Even though consumers understand that such a lifestyle is essentially in violation of our societal standards, very few will take the actions to correct it. We speculate that consumer decisions to correct their existing life habits depend作者: 甜得發(fā)膩 時(shí)間: 2025-3-29 15:06 作者: Injunction 時(shí)間: 2025-3-29 16:27 作者: 尊敬 時(shí)間: 2025-3-29 21:44
Non-Compliance Is a Double-Edged Sword: An Abstract,mployee’s capacity to attend to customer desires has always been critical to organization’s competitiveness, consumers of today expect companies to meet their customized requests like never before (Chandler and Lusch 2015). Considering this premise, over the last decade a body of literature has focu作者: aqueduct 時(shí)間: 2025-3-30 00:57
A Critical Review of Institutional Theory in Marketing: An Abstract,ory that can inform marketing studies is institutional theory (Hult 2011). This study provides a critical review of marketing articles that draw on institutional theory as a theoretical lens and are published in top marketing journals. Specifically, it assesses the state of institutional theory in m作者: 正常 時(shí)間: 2025-3-30 07:37 作者: 木訥 時(shí)間: 2025-3-30 12:00 作者: 健壯 時(shí)間: 2025-3-30 14:13
,Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketingys: “the intransigence, polarization, unwillingness to listen to diverse points of view, and tribalism-run-amuck that afflicts society” (Alan Murray, Fortune CEO Daily 2018-09-11). Given such great expectations of storytelling in transformative and public policy marketing, this special session tries作者: adjacent 時(shí)間: 2025-3-30 17:51
Special Session: Measuring Salesperson Storytelling: An Abstract,n of practitioners and scholars. For example, a recent article in Forbes suggests that effective storytelling could lead to increased profitability by enabling a firm to deftly and emotively express its capabilities as well as clearly differentiating itself from competitors. For organizations, sales作者: Allodynia 時(shí)間: 2025-3-30 21:45
,How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abtop priority of management (Fischer et al. 2010). Strategic alliances have been receiving attention in the international market since the beginning of the twentieth century (e.g., Harrigan 1986; Lorange and Roos 1992; Faulkner 1995; Mackay 2007). The frequency of using strategic alliance has increas作者: Corporeal 時(shí)間: 2025-3-31 02:27
enden Schulen wird diese Thematik dagegen . indirekt gelehrt und gelernt: Mensch-Computer-Interaktion wird vor allem praktiziert. Die Befahigung der Schüler zur Mensch-Computer-Interaktion ist ein zentrales Ziel eines allgemeinbildenden Untenichts über Computer, Informations- technik und Informatik.作者: 抓住他投降 時(shí)間: 2025-3-31 08:15 作者: 涂掉 時(shí)間: 2025-3-31 09:24
G?zde Erdogandaktisches Konzept.Mit ausführlichen übungen.Includes supple.Ausgehend von den g?ngigen und bekannten Ein- und Ausgabeger?ten gibt das Buch einen überblick über die heute m?gliche Mensch-Maschine-Kommunikation (MMK). Dazu werden der Seh- und der H?rsinn, die momentan wichtigsten Modalit?ten für die 作者: 相反放置 時(shí)間: 2025-3-31 16:37 作者: 肉體 時(shí)間: 2025-3-31 21:30 作者: machination 時(shí)間: 2025-4-1 00:59
Jeannette A. Mena,Veronika Ponomarenkoechen wir vom Bediener eines dynamischen technischen Systems und vom Benutzer eines Rechners ohne Echtzeitanforderungen. Die Bediener- oder Benutzerfreundlichkeit wird meistens als Schlagwort verwendet, ohne da? eine pr?zise Definition vorliegt. Sie kann interpretiert werden als das Bemühen, die Kom作者: 心神不寧 時(shí)間: 2025-4-1 04:16
Birgit Leisen Pollackechen wir vom Bediener eines dynamischen technischen Systems und vom Benutzer eines Rechners ohne Echtzeitanforderungen. Die Bediener- oder Benutzerfreundlichkeit wird meistens als Schlagwort verwendet, ohne da? eine pr?zise Definition vorliegt. Sie kann interpretiert werden als das Bemühen, die Kom
