標(biāo)題: Titlebook: Marketing Metaphors and Metamorphosis; Philip J. Kitchen (Chair and Professor of Strategi Book 2008 Palgrave Macmillan, a division of Macm [打印本頁(yè)] 作者: 有靈感 時(shí)間: 2025-3-21 18:08
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作者: 造反,叛亂 時(shí)間: 2025-3-21 21:31
The Globalization of Markets and the Rule of Three,anny connections. They are powerful tools of rhetoric. Geniuses use them. The rest of us love them. However, a metaphor can also be ‘dead’, that is, so widely used that it can be dangerously misleading. Globalization is one such dead metaphor. Merriam-Webster defines it rather paradoxically:作者: 信徒 時(shí)間: 2025-3-22 00:38
Market Segmentation as a Metaphor: Whoever Heard of Alexander the Mediocre?,mentation has become a confusing metaphor, badly explained, poorly implemented and, also, one of the last bastions of marketing ignorance. Indeed, a recent . article about 30,000 failed product launches in the US put their failure down principally to inadequate market segmentation (Christensen et al., 2005).作者: 冷峻 時(shí)間: 2025-3-22 07:44 作者: NEX 時(shí)間: 2025-3-22 12:43 作者: Arctic 時(shí)間: 2025-3-22 16:18
h widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.978-1-349-54709-8978-0-230-22753-8作者: 表示問 時(shí)間: 2025-3-22 18:14
Book 2008Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.作者: Interferons 時(shí)間: 2025-3-22 21:22
https://doi.org/10.1057/9780230227538Advertising; brand; market segmentation; marketing; relationship marketing; viral marketing作者: 朝圣者 時(shí)間: 2025-3-23 04:02
http://image.papertrans.cn/m/image/624365.jpg作者: 調(diào)味品 時(shí)間: 2025-3-23 06:09
Philip J. Kitchen (Chair and Professor of Strategi作者: Explicate 時(shí)間: 2025-3-23 09:49
Marketing Mix Metaphorosis: the Heavy Toll of too much Popularity,ervice areas. Over the course of history, both supply and demand potential tended to become increasingly substantial as well as heterogeneous and consequently also more or less non-transparent. Importantly also, even if potential demand typically increased (for example, because of rising incomes) po作者: otic-capsule 時(shí)間: 2025-3-23 17:05
Viral Marketing: How to Spread the Word via Mobile Device,lk (often in entertaining and/or informative ways) about their products and services, and makes it easier for that conversation to take place. In a sense, this is the major benefit of using this metaphoric term.作者: Nutrient 時(shí)間: 2025-3-23 21:45 作者: 鋪?zhàn)?nbsp; 時(shí)間: 2025-3-24 00:50 作者: 染色體 時(shí)間: 2025-3-24 06:22
Caroline Tynan Gesundheitspsychologen sowie verwandte Berufsgruppen, die Patienten mit Borderline- oder strukturell verwandten St?rungen behandeln..?.978-3-662-58638-9978-3-662-58639-6Series ISSN 2520-1395 Series E-ISSN 2520-1409 作者: Gentry 時(shí)間: 2025-3-24 08:11
Jagdish N. Sheth PhD,Can Uslay PhD,Rajendra S. Sisodia Gesundheitspsychologen sowie verwandte Berufsgruppen, die Patienten mit Borderline- oder strukturell verwandten St?rungen behandeln..?.978-3-662-58638-9978-3-662-58639-6Series ISSN 2520-1395 Series E-ISSN 2520-1409 作者: 鐵塔等 時(shí)間: 2025-3-24 11:28 作者: subacute 時(shí)間: 2025-3-24 16:28
Adam Lindgreen,Angela Dobele,Michael Beverland,Jo?lle Vanhammeesellschaften nachdrücklich bestimmende — Wahrnehmungs- und Bewertungsbild zu pr?sentieren, das Erwin K. Scheuch im Bereich ?mythisierter Irrationalit?t“ angesiedelt wissen m?chte. Und obwohl dieses Wahrnehmungs- und Bewertungsbild meiner eigenen Einsch?tzung der gegenw?rtigen conditio humana entspr作者: Gyrate 時(shí)間: 2025-3-24 21:30
Shintaro Okazaki PhD Sozialisationsinhalte werden neu geformt. Sozialisation als Prozess der Auseinandersetzung mit und Aneignung von gesellschaftlichen Werten, Normen und Handlungsmustern, dient der Gewinnung von Handlungsf?higkeit. Bei Piaget wird die Entstehung der Pers?nlichkeit als spiralf?rmiger Anpassungsprozess作者: BIAS 時(shí)間: 2025-3-24 23:40 作者: DOSE 時(shí)間: 2025-3-25 07:24 作者: kyphoplasty 時(shí)間: 2025-3-25 10:18 作者: 背信 時(shí)間: 2025-3-25 15:33 作者: 刪除 時(shí)間: 2025-3-25 19:26
Brand Ambassadors: Strategic Diplomats or Tactical Promoters?,and the intended impact (increasing awareness, relationship management, communicating brand values, or negotiating difficult situations). Going back to the roots of the underlying metaphor may help shed some light on which notions of a brand ambassador are more appropriate than others.作者: 財(cái)產(chǎn) 時(shí)間: 2025-3-25 23:02 作者: 改正 時(shí)間: 2025-3-26 01:27 作者: 漫不經(jīng)心 時(shí)間: 2025-3-26 08:17
Marketing Metaphors and Metamorphosis: an Introduction,ractice, and discipline has now been under fire or under criticism for some time. Certainly the received wisdom associated with the managerial school of marketing and indeed the value of the school is under serious scrutiny by practitioners, and not least by theorists and students.作者: 強(qiáng)有力 時(shí)間: 2025-3-26 10:37 作者: 高度贊揚(yáng) 時(shí)間: 2025-3-26 13:59 作者: 巨碩 時(shí)間: 2025-3-26 17:40 作者: obstruct 時(shí)間: 2025-3-26 23:01
Viral Marketing,. Traditional referrals have been verbal, passed from person to person in every-day conversations, but the advent of technology has meant a viral message can travel farther and faster than a traditional referral. We consider here how to achieve this objective through ‘viral marketing’.作者: 挖掘 時(shí)間: 2025-3-27 03:06 作者: 扔掉掐死你 時(shí)間: 2025-3-27 08:43
Marketing Metaphors and Metamorphosis: an Introduction,nal Managerial Approach (2003), and then Marketing Mind Prints (2005). Each of these edited volumes dealt with the subject and discipline of marketing and were favoured by contributions from some of the leading theorists in the discipline. As was stated in a previous volume, marketing as a theory, p作者: Host142 時(shí)間: 2025-3-27 11:30 作者: 刻苦讀書 時(shí)間: 2025-3-27 15:18
The Globalization of Markets and the Rule of Three,anny connections. They are powerful tools of rhetoric. Geniuses use them. The rest of us love them. However, a metaphor can also be ‘dead’, that is, so widely used that it can be dangerously misleading. Globalization is one such dead metaphor. Merriam-Webster defines it rather paradoxically:作者: Acupressure 時(shí)間: 2025-3-27 18:16
Marketing Mix Metaphorosis: the Heavy Toll of too much Popularity,rketing situation – even if this ismore obvious in somesituations than in others. Logically therefore its origin and traces are intertwined with those of the marketing discipline. The antecedents of marketing go way back into the history of many economies, even if these show different time patterns 作者: Bone-Scan 時(shí)間: 2025-3-28 00:08
Market Segmentation as a Metaphor: Whoever Heard of Alexander the Mediocre?,mentation has become a confusing metaphor, badly explained, poorly implemented and, also, one of the last bastions of marketing ignorance. Indeed, a recent . article about 30,000 failed product launches in the US put their failure down principally to inadequate market segmentation (Christensen et al作者: FLAT 時(shí)間: 2025-3-28 06:04 作者: countenance 時(shí)間: 2025-3-28 10:11
Viral Marketing,s. The referral from customers and clients to prospects carries an implied endorsement for the company (and its products and services) – and it’s free. Traditional referrals have been verbal, passed from person to person in every-day conversations, but the advent of technology has meant a viral mess作者: 努力趕上 時(shí)間: 2025-3-28 11:15 作者: negligence 時(shí)間: 2025-3-28 18:23
Brand Ambassadors: Strategic Diplomats or Tactical Promoters?,roader spectrum of meanings associated with it. While there is agreement that ‘brand ambassador’ is intended to embrace a wider meaning around the behaviours of a person who acts in support and on behalf of a particular brand, there is disagreement as to the particular mission (strategic, tactical o作者: eczema 時(shí)間: 2025-3-28 20:27
Negative Comparative Advertising: When Marketers Attack,latively specific point of difference are called, appropriately enough, comparative ads. Gaining widespread acceptance in the early 1970s, their use had previously been rare among mainstream marketers. However, by the mid-1980s, it was obvious, in the US at least, that comparative advertising had be作者: 鉗子 時(shí)間: 2025-3-29 00:53 作者: 小木槌 時(shí)間: 2025-3-29 03:34 作者: Palpitation 時(shí)間: 2025-3-29 10:20 作者: 山間窄路 時(shí)間: 2025-3-29 15:03 作者: Harrowing 時(shí)間: 2025-3-29 18:45
Marketing, Metaphors and Metamorphosis: Marketing Management as a Caring Profession,g will move away from its image of being the last resort of hucksters, carpetbaggers, snake-oil salesmen and second-hand car dealers, to the status of a profession, with acknowledged standards of conduct, even its own equivalent of the Hippocratic oath.作者: 神圣將軍 時(shí)間: 2025-3-29 20:59 作者: WATER 時(shí)間: 2025-3-30 03:21
Philip J. Kitchena?nahmen in der Therapie.Aktuelle Befunde zu ?tiologischen u.Der dritte Band der Buchreihe des Psychosomatischen Zentrums Waldviertel (PSZW), Universit?tsklinik für Psychosomatische Medizin der Karl Landsteiner Privatuniversit?t, besch?ftigt sich mit Borderline und strukturell verwandten St?rungen a作者: 要控制 時(shí)間: 2025-3-30 06:17
Caroline Tynana?nahmen in der Therapie.Aktuelle Befunde zu ?tiologischen u.Der dritte Band der Buchreihe des Psychosomatischen Zentrums Waldviertel (PSZW), Universit?tsklinik für Psychosomatische Medizin der Karl Landsteiner Privatuniversit?t, besch?ftigt sich mit Borderline und strukturell verwandten St?rungen a作者: interpose 時(shí)間: 2025-3-30 11:11
Jagdish N. Sheth PhD,Can Uslay PhD,Rajendra S. Sisodiaa?nahmen in der Therapie.Aktuelle Befunde zu ?tiologischen u.Der dritte Band der Buchreihe des Psychosomatischen Zentrums Waldviertel (PSZW), Universit?tsklinik für Psychosomatische Medizin der Karl Landsteiner Privatuniversit?t, besch?ftigt sich mit Borderline und strukturell verwandten St?rungen a作者: fleeting 時(shí)間: 2025-3-30 15:27 作者: Hectic 時(shí)間: 2025-3-30 18:58
Adam Lindgreen,Angela Dobele,Michael Beverland,Jo?lle Vanhammeonditionen, Implikationen und Resultaten der verschiedenen Umfragetechniken bzw. mit der Evaluation ihrer Zuverl?ssigkeit auseinandersetzen zu müssen. Ich nehme insoweit mit Interesse zur Kenntnis, was die empirische Akzeptanzforschung erarbeitet hat. Konsens scheint ja immerhin darüber zu bestehen,作者: 悶熱 時(shí)間: 2025-3-30 20:42
Shintaro Okazaki PhDüh über individuelle Kommunikationsmittel, Fahrzeuge und mediales Equipment. In einer Welt, in der Informationen best?ndig abrufbar sind, erweist sich ein auf Erfahrung aufbauendes Wissen als weniger bedeutsam. Die Erwachsenengeneration vermittelt der nachwachsenden Generation die jeweils herrschend作者: 血友病 時(shí)間: 2025-3-31 03:40 作者: MAIM 時(shí)間: 2025-3-31 06:14 作者: 優(yōu)雅 時(shí)間: 2025-3-31 12:37 作者: coalition 時(shí)間: 2025-3-31 16:48 作者: 天真 時(shí)間: 2025-3-31 18:29
John Drew,Blair McCallum,Stefan Roggenhofers tracheostomy management and the training of the carers involved, including relatives. The chapter authors are experienced specialists (physio-, occupational- and speech-languag978-3-030-51639-0978-3-030-51637-6
