作者: 得意牛 時(shí)間: 2025-3-21 21:18
Book 2018ods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and support作者: 不可接觸 時(shí)間: 2025-3-22 02:06
Private Label and Manufacturer Brand Coexistence,ufacturer brands. In this regard, the focus is on retail concentration and its impact on private label performance, and on the strategic dependency between private label and manufacturer brands, as well as on the relevance of power to the coexistence of the two types of brands.作者: BIAS 時(shí)間: 2025-3-22 07:45 作者: 妨礙 時(shí)間: 2025-3-22 09:03 作者: STALE 時(shí)間: 2025-3-22 16:09 作者: radiograph 時(shí)間: 2025-3-22 17:22 作者: impaction 時(shí)間: 2025-3-22 23:51
Private Label and Manufacturer Brand Research Execution,procedures. Data collection issues are discussed first, and these include?techniques of data collection, secondary data, in-store category observation study, in-depth interviews and a pilot study; followed by?a discussion of data analysis procedures. Ethical considerations are also addressed.作者: 前兆 時(shí)間: 2025-3-23 02:55
ct innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands..978-3-030-09335-8978-3-319-75832-9作者: 雪白 時(shí)間: 2025-3-23 09:08
Introduction to Issues around Marketing Private Label and Manufacturer Brands,estion under investigation is: How do manufacturer brands and private labels coexist in FMCG/supermarket product categories in a grocery retail landscape characterised by high retail concentration, and how relevant is power to this coexistence??Power, in this regard, is the influence or control that the two types of brands have on each other.作者: 蒙太奇 時(shí)間: 2025-3-23 13:29 作者: 火海 時(shí)間: 2025-3-23 14:50
Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands,ed to address some of the research issues. The chapter reports key research findings on topics ranging from the balancing of the two types of brands in consumer goods categories to the role played by power.作者: 船員 時(shí)間: 2025-3-23 19:12
Conclusions and Implications of this Book,at is played by power in this coexistence in a consumer goods environment characterised by high retail consolidation and concentration. Global implications are discussed, including through case study examples.作者: expdient 時(shí)間: 2025-3-23 22:29 作者: 奴才 時(shí)間: 2025-3-24 05:20 作者: 愛花花兒憤怒 時(shí)間: 2025-3-24 06:38
Ranga Chimhundu in the usual texts on STI management..Written by experts in the field, Men‘s Health is a valuable and timely resource for urologists, andrologists, endocrinologists as well as other health professionals practicing in these areas..978-1-4471-6202-5978-1-4471-4766-4作者: MOTIF 時(shí)間: 2025-3-24 13:08 作者: pineal-gland 時(shí)間: 2025-3-24 17:58 作者: 歌唱隊(duì) 時(shí)間: 2025-3-24 20:20
Ranga Chimhundu in the usual texts on STI management..Written by experts in the field, Men‘s Health is a valuable and timely resource for urologists, andrologists, endocrinologists as well as other health professionals practicing in these areas..978-1-4471-6202-5978-1-4471-4766-4作者: 天賦 時(shí)間: 2025-3-24 23:52 作者: Accessible 時(shí)間: 2025-3-25 04:30
Ranga Chimhundu in the usual texts on STI management..Written by experts in the field, Men‘s Health is a valuable and timely resource for urologists, andrologists, endocrinologists as well as other health professionals practicing in these areas..978-1-4471-6202-5978-1-4471-4766-4作者: Lumbar-Spine 時(shí)間: 2025-3-25 09:58 作者: RENIN 時(shí)間: 2025-3-25 12:04
Ranga Chimhundu in the usual texts on STI management..Written by experts in the field, Men‘s Health is a valuable and timely resource for urologists, andrologists, endocrinologists as well as other health professionals practicing in these areas..978-1-4471-6202-5978-1-4471-4766-4作者: consent 時(shí)間: 2025-3-25 16:15
in the usual texts on STI management..Written by experts in the field, Men‘s Health is a valuable and timely resource for urologists, andrologists, endocrinologists as well as other health professionals practicing in these areas..978-1-4471-6202-5978-1-4471-4766-4作者: Isthmus 時(shí)間: 2025-3-25 21:42 作者: INTER 時(shí)間: 2025-3-26 01:27
The Management of FMCG Product Categories,abel and manufacturer brands. The chapter covers category management, which is the management context in which private label and manufacturer brands coexist. The historical contexts of category management and private label are investigated, as are brand and category management organisational arrange作者: GUILE 時(shí)間: 2025-3-26 07:18
Product Innovation, Category Marketing Support, Consumer Choice and Power,brands in consumer goods categories. The review looks at the product innovation activities and category marketing support efforts of manufacturer brands and private label, and consumer choice considerations are taken into account in view of category management’s emphasis on consumer focus. This then作者: Fibroid 時(shí)間: 2025-3-26 09:31 作者: podiatrist 時(shí)間: 2025-3-26 13:29 作者: 可能性 時(shí)間: 2025-3-26 17:25
Research Paradigm, Research Method and Research Design,ok. This chapter discusses the process that was followed in addressing these research issues, and explores data theory. It is generally recognised that academic research should be undertaken with rigour,?so in planning and executing methodological approaches, this book strives to comply with relevan作者: Foolproof 時(shí)間: 2025-3-26 23:13
Private Label and Manufacturer Brand Research Execution,ry retail landscape characterised by high retail consolidation and concentration. The main focus of this chapter is data collection and data analysis procedures. Data collection issues are discussed first, and these include?techniques of data collection, secondary data, in-store category observation作者: Cerebrovascular 時(shí)間: 2025-3-27 04:20 作者: 洞察力 時(shí)間: 2025-3-27 06:26 作者: forecast 時(shí)間: 2025-3-27 11:20
is a concise, didactic compendium that covers three important aspects of male sexual health:- Testosterone Deficiency Syndrome; Premature Ejaculation and Sexually Transmitted Infections (STIs)..The chapters that deal with Testosterone Deficiency Syndrome cover the epidemiology of the condition in t作者: 下垂 時(shí)間: 2025-3-27 17:07 作者: Axon895 時(shí)間: 2025-3-27 21:05
Ranga Chimhundu is a concise, didactic compendium that covers three important aspects of male sexual health:- Testosterone Deficiency Syndrome; Premature Ejaculation and Sexually Transmitted Infections (STIs)..The chapters that deal with Testosterone Deficiency Syndrome cover the epidemiology of the condition in t作者: CROW 時(shí)間: 2025-3-27 22:12
Ranga Chimhundu is a concise, didactic compendium that covers three important aspects of male sexual health:- Testosterone Deficiency Syndrome; Premature Ejaculation and Sexually Transmitted Infections (STIs)..The chapters that deal with Testosterone Deficiency Syndrome cover the epidemiology of the condition in t作者: 吝嗇性 時(shí)間: 2025-3-28 02:48 作者: frozen-shoulder 時(shí)間: 2025-3-28 09:04 作者: 幾何學(xué)家 時(shí)間: 2025-3-28 13:26
Ranga Chimhundu is a concise, didactic compendium that covers three important aspects of male sexual health:- Testosterone Deficiency Syndrome; Premature Ejaculation and Sexually Transmitted Infections (STIs)..The chapters that deal with Testosterone Deficiency Syndrome cover the epidemiology of the condition in t作者: LVAD360 時(shí)間: 2025-3-28 15:05 作者: 使腐爛 時(shí)間: 2025-3-28 20:20 作者: 污穢 時(shí)間: 2025-3-29 02:24
Ranga Chimhundu is a concise, didactic compendium that covers three important aspects of male sexual health:- Testosterone Deficiency Syndrome; Premature Ejaculation and Sexually Transmitted Infections (STIs)..The chapters that deal with Testosterone Deficiency Syndrome cover the epidemiology of the condition in t作者: Substance-Abuse 時(shí)間: 2025-3-29 05:01
is a concise, didactic compendium that covers three important aspects of male sexual health:- Testosterone Deficiency Syndrome; Premature Ejaculation and Sexually Transmitted Infections (STIs)..The chapters that deal with Testosterone Deficiency Syndrome cover the epidemiology of the condition in t
