標題: Titlebook: Marketing Cases from Emerging Markets; Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Textbook 2014 Springer-Verlag Berlin Heidelberg 2014 BRICS. [打印本頁] 作者: 不幸的你 時間: 2025-3-21 17:16
書目名稱Marketing Cases from Emerging Markets影響因子(影響力)
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書目名稱Marketing Cases from Emerging Markets網(wǎng)絡(luò)公開度學科排名
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書目名稱Marketing Cases from Emerging Markets讀者反饋
書目名稱Marketing Cases from Emerging Markets讀者反饋學科排名
作者: 山羊 時間: 2025-3-21 23:39
Dilip Mutum,Sanjit Kumar Roy,Eva KipnisUnique case studies from emerging markets with up to date and relevant marketing issues.Provides value-add to marketing teaching materials by using real case studies related to marketing and business 作者: Bombast 時間: 2025-3-22 02:10 作者: 鉆孔 時間: 2025-3-22 07:41
Introduction to Socio-Cultural Influencesg behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.作者: 一瞥 時間: 2025-3-22 10:24 作者: 旅行路線 時間: 2025-3-22 15:32 作者: Innovative 時間: 2025-3-22 20:29
Introduction to Product Development and Market Entryarketing thinking of many firms. In recent years, economic uncertainty, rising costs and saturated domestic markets are coercing managers to look to untapped and undeveloped overseas markets, which, if approached appropriately, could offer potential solutions for organisations seeking greater financial returns.作者: 沙文主義 時間: 2025-3-22 23:21 作者: DEFT 時間: 2025-3-23 05:15
Case Study 4: IKEA Malaysia and the Halal Food CrisisIn 2005, IKEA Malaysia faced one of their most serious challenges since they started operations in the country, when their restaurants were raided by government officials on suspicion that food served there did not comply with the strict religious dietary regulations in the country.作者: MELON 時間: 2025-3-23 05:58
Introduction to Market Orientation and Brand StrategiesDespite the fact that there are so many empirical studies on marketing orientation, the evidence from literature indicates several perspectives of this concept.作者: 特征 時間: 2025-3-23 12:10
https://doi.org/10.1007/978-3-642-36861-5BRICS; Developing countries; Emerging markets; International business; International marketing; Marketing作者: Abrupt 時間: 2025-3-23 16:58
Case Study 6: Junglee.com: Amazon’s Entry in India. The current selection on Junglee consists of around 9 million books, and products worth more than US$ 3 million from approximately 14,000 Indian and global brands. The site has more than 25 product categories, including consumer durables, books, music and jewellery.作者: dominant 時間: 2025-3-23 20:30 作者: 能量守恒 時間: 2025-3-24 00:44 作者: 輕快來事 時間: 2025-3-24 04:41
Rik Paul,Sanjit Kumar Roye Dominican Republic, Haiti, Puerto Rico, and Trinidad and Tobago, .Memory and the Archival Turn in Caribbean Literature and Culture .demonstrates the historiographical significance of artistic and cultural production..978-3-030-72137-4978-3-030-72135-0Series ISSN 2691-3011 Series E-ISSN 2634-5196 作者: dapper 時間: 2025-3-24 07:35
goals and ambitions. The case studies presented cover a range of different types of political activism, including the fights for workers’, gay, feminist, and pacifist rights, as well as ecological, urban, and far-right movements across the globe, portraying the diverse interrelations that exist bet作者: tangle 時間: 2025-3-24 12:02
goals and ambitions. The case studies presented cover a range of different types of political activism, including the fights for workers’, gay, feminist, and pacifist rights, as well as ecological, urban, and far-right movements across the globe, portraying the diverse interrelations that exist bet作者: Constrain 時間: 2025-3-24 17:51 作者: 館長 時間: 2025-3-24 21:04
Hsiao-Pei (Sophie) Yangology. will be of interest to researchers, professors, andstudents across the disciplines of psychology, philosophy, library and information science, human factors, media and cultural studies, anthropology and archaeology, photography, and cognitive rehabilitation, as well as anyone interested in ho作者: 高度表 時間: 2025-3-25 00:08 作者: 奇怪 時間: 2025-3-25 05:55 作者: fetter 時間: 2025-3-25 10:55
d of cultural entity from Prague to Vladivostok causes dissonance for many. The Czech writer Milan Kundera, author of the famous maxim “the struggle of man against power is the struggle of memory against forgetting,”. wrote vociferous attacks on the “kidnapping” of part of Europe that really belonge作者: Communal 時間: 2025-3-25 14:16
Dilip S. Mutumhe production and consumption of nostalgia in cities all over the world, they have a particular significance in Eastern Europe, where urban spaces often contain memories that are either uncomfortable for or alien to their inhabitants. The following analysis will focus on a number of such urban space作者: Mast-Cell 時間: 2025-3-25 16:37
Anvita Kumarin Eastern Europe”— especially in Poland, Ukraine, and Russia—as “differential responses to legacies and traumas of the imperial, Soviet, and national pasts.”. Although Warsaw as a site of memory plays a large role in my chapter, my contribution to rethinking memory and theory in Eastern Europe enta作者: 水土 時間: 2025-3-25 20:09
Sanjit Kumar Roy,Rajdeep Chakrabortihe production and consumption of nostalgia in cities all over the world, they have a particular significance in Eastern Europe, where urban spaces often contain memories that are either uncomfortable for or alien to their inhabitants. The following analysis will focus on a number of such urban space作者: GLIDE 時間: 2025-3-26 01:28
John Heap,Simon O’Rourke,Rory Dillon,Lara Chaplinstems is controlled, at least partially, by the pre-existing states of these systems. The highly variable performance of rats tested on a continuous attention task after acute doses of amphetamine support indirectly the premise that the baseline state of the systems dictates their response to pharma作者: 口音在加重 時間: 2025-3-26 07:29 作者: PLUMP 時間: 2025-3-26 10:20 作者: Aprope 時間: 2025-3-26 13:45 作者: 撫慰 時間: 2025-3-26 19:51 作者: biosphere 時間: 2025-3-26 22:13 作者: Lamina 時間: 2025-3-27 04:18
Case Study 7: Indonesian Fisheriesgrowth potential) due to technical barriers to trade (TBT) and SPS (Sanitary and Phytosanitary) standards/regulations. This case study examines the challenges of moving from a predominantly product/quality centred focus to adopting a marketing orientation.作者: 積習已深 時間: 2025-3-27 06:15
Case Study 10: A Sweet Deal: Cadbury Leads Kraft into Emerging Marketsale that Kraft needed to strengthen its snacks business, providing it with the sought-after foothold in emerging markets, defined here as Latin America, Middle East, Africa, Eastern Europe and Asia Pacific. But how was Cadbury able to do this?作者: 講個故事逗他 時間: 2025-3-27 12:14
Textbook 2014ng issues.?This case study book addresses that need. It is also?important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complex作者: Acetabulum 時間: 2025-3-27 17:00
Textbook 2014 countries)?to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.?作者: Harbor 時間: 2025-3-27 20:43 作者: STENT 時間: 2025-3-27 23:54
y using real case studies related to marketing and business Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.?This case study book addresses that need. It is also?important and timely in pr作者: 原始 時間: 2025-3-28 04:25
Case Study 1: Mongoose Lager Beer Eyes up Indiaicial intolerance of alcoholic drinks on religious grounds? Will a relatively small niche brand such as Mongoose, positioned deliberately as an ‘Indian’ brand and consumed in Indian restaurants in UK, work in the ‘real’ Indian market? Can Mongoose overcome the cultural issues? Can the brand position of Mongoose be maintained in the Indian market?作者: LAP 時間: 2025-3-28 08:12
Case Study 2: KFC in China because China’s culture is not individualistic which is the characteristic of the US culture. Therefore, it is necessary to combine the US fast food business model and adapted them to serve the needs of Chinese consumers.作者: Pedagogy 時間: 2025-3-28 13:39
Case Study 3: Lakme Pure Defense: An Antipollution Creamhnology. Launching a new product type needs long-term research and effort and every department of the company is involved in evaluating every detail, the pros, and cons and then based on their evaluations, the managers decide whether to go ahead with the launch.作者: 無能力之人 時間: 2025-3-28 15:04
Case Study 11: Marketing of Services: The McDonald’s Way (Bakshi). India was a challenging market, given local dietary preferences for vegetarian dishes. Tim Fenton pointed out that India’s eat out market was about $128 billion a year compared with $132 billion in China, but was growing faster than that of China.作者: phlegm 時間: 2025-3-28 21:16
Introduction to Socio-Cultural Influencesg behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.作者: objection 時間: 2025-3-29 02:39
Case Study 1: Mongoose Lager Beer Eyes up Indiareholder demands. The attraction of the Indian market is obvious from a population point of view—in 2012 the population was 1.2?billion people according to Euromonitor (2012), however the Indian market is not an obvious one when it comes to alcoholic beverages. In the UK, drinking alcoholic drinks d作者: 其他 時間: 2025-3-29 06:36
Case Study 2: KFC in Chinato other Western fast service counterparts, KFC has become the largest restaurant company in mainland China. KFC outpaced its nearest competitor, McDonald’s, by more than 1,000 restaurants in China and is outpacing its development by a roughly three to one. The US chicken giant adapts its Western bu作者: 售穴 時間: 2025-3-29 08:27
Case Study 3: Lakme Pure Defense: An Antipollution Creamrking on the launch of its product range of antipollution cream called .. This new range was developed in India with the help of Unilever skincare technology. Launching a new product type needs long-term research and effort and every department of the company is involved in evaluating every detail, 作者: OVER 時間: 2025-3-29 14:39 作者: gentle 時間: 2025-3-29 19:31 作者: 委派 時間: 2025-3-29 20:18 作者: dithiolethione 時間: 2025-3-30 01:56 作者: NAIVE 時間: 2025-3-30 04:38 作者: colostrum 時間: 2025-3-30 11:35
Introduction to Product Development and Market Entryarketing thinking of many firms. In recent years, economic uncertainty, rising costs and saturated domestic markets are coercing managers to look to untapped and undeveloped overseas markets, which, if approached appropriately, could offer potential solutions for organisations seeking greater financ作者: 蛙鳴聲 時間: 2025-3-30 12:51 作者: 合法 時間: 2025-3-30 16:39 作者: VEST 時間: 2025-3-30 21:34 作者: barium-study 時間: 2025-3-31 03:26
vements from 1848 to the present. For a long time, there has been little attempt by historians to consider memory and social activism in an integrated, systematic, and comparative way. However, in recent years, scholars have demonstrated that social movements rely on collective memories to assert cl作者: 無動于衷 時間: 2025-3-31 05:27
Dilip S. Mutumside of one’s brain, either socially, or technologically).Pr.How is technology changing the way people remember??.This book explores the interplay of memory stored in the brain (internal memory) and outside of the brain (external memory), providing a thorough interdisciplinary review of the current 作者: 富饒 時間: 2025-3-31 10:02
side of one’s brain, either socially, or technologically).Pr.How is technology changing the way people remember??.This book explores the interplay of memory stored in the brain (internal memory) and outside of the brain (external memory), providing a thorough interdisciplinary review of the current 作者: 盤旋 時間: 2025-3-31 14:32 作者: Climate 時間: 2025-3-31 19:36
