標(biāo)題: Titlebook: Marketing: A Complete Guide; Malcolm McDonald,Martin Christopher,Margrit Bass Textbook 2003Latest edition The Editor(s) (if applicable) an [打印本頁(yè)] 作者: cerebellum 時(shí)間: 2025-3-21 17:06
書(shū)目名稱(chēng)Marketing: A Complete Guide影響因子(影響力)
書(shū)目名稱(chēng)Marketing: A Complete Guide影響因子(影響力)學(xué)科排名
書(shū)目名稱(chēng)Marketing: A Complete Guide網(wǎng)絡(luò)公開(kāi)度
書(shū)目名稱(chēng)Marketing: A Complete Guide網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書(shū)目名稱(chēng)Marketing: A Complete Guide被引頻次
書(shū)目名稱(chēng)Marketing: A Complete Guide被引頻次學(xué)科排名
書(shū)目名稱(chēng)Marketing: A Complete Guide年度引用
書(shū)目名稱(chēng)Marketing: A Complete Guide年度引用學(xué)科排名
書(shū)目名稱(chēng)Marketing: A Complete Guide讀者反饋
書(shū)目名稱(chēng)Marketing: A Complete Guide讀者反饋學(xué)科排名
作者: 辮子帶來(lái)幫助 時(shí)間: 2025-3-21 22:09
Textbook 2003Latest editioniness and society for anyone seeking a general introduction to the topic.Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant mar作者: 指數(shù) 時(shí)間: 2025-3-22 03:09 作者: 歡笑 時(shí)間: 2025-3-22 08:02
Customer retention strategyshare that counts. In other words, does the customer base comprise, in the main, long-established, loyal customers, or is there a high degree of customer turnover, or ‘churn’? If the latter is the case, then the chances are the company is not as profitable as it might be.作者: 支形吊燈 時(shí)間: 2025-3-22 09:22
Product strategyeir eye off the customer ball, every organization should take care to maintain a market, rather than a product focus. It is important to remember that successful products are those that customers want to buy rather than those that companies want to sell.作者: 設(shè)施 時(shí)間: 2025-3-22 15:12
Brandsof product brand names. A brand is a name, term or symbol (or combination of these) that identifies a product and differentiates it from those of competitors. A successful brand identifies a product as having a sustainable competitive advantage.作者: 腫塊 時(shí)間: 2025-3-22 20:08 作者: 手術(shù)刀 時(shí)間: 2025-3-22 21:49
Textbook 2003Latest editionluding business-to-business marketing, key account management, logistics and marketing planning.A strategic marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing mix elements.作者: capsule 時(shí)間: 2025-3-23 02:22
Defining marketing objectives and strategiesa lopsided arch would indicate that one party was getting a better deal than the other from the interface, and that the structural integrity of the value proposition (and thus of any future relationship) was probably tenuous. The central role of marketing objectives and strategies in creating the value proposition is depicted in Figure 7.1.作者: JAUNT 時(shí)間: 2025-3-23 07:59 作者: 護(hù)身符 時(shí)間: 2025-3-23 10:07
Marketing research market by providing information and insights to aid marketing decision-making. Marketing research both drives the market segmentation process and is influenced by it. While most managers never have to carry out market survey work themselves, they do need to know how the marketing research process functions in order to exploit its value fully.作者: cravat 時(shí)間: 2025-3-23 16:36
Competitive analysisits response is judged by customers to be superior to that of its competitors. In other words, the development of marketing strategies must be based upon both customer satisfaction and competitive differentiation.作者: 彩色的蠟筆 時(shí)間: 2025-3-23 21:48
Marketing planningf marketing resources to achieve marketing objectives. Given the increasing turbulence and complexity of the market place, and the rapid pace and impact of technological change, the need for a disciplined, systematic approach to the market has never been greater. Nor, it must be said, has the possibility of having one been so real.作者: 漫步 時(shí)間: 2025-3-23 23:26
Communication strategyete in a progressively fiercer market place for a larger wallet share of an increasingly discerning and diverse customer base, they become ever more communication-dependent. The emergence of relationship marketing, customer relationship management, and various other marketing disciplines underline this point.作者: Torrid 時(shí)間: 2025-3-24 05:12
Key account strategycal benefits and opportunities for profit enhancement for both seller and buyer if it is managed with integrity and imagination. Even in non-global firms, and small and medium-sized enterprises (SMEs), attention to the key, or most valuable, business relationships can have a multiplier effect in creating sustainable competitive advantage.作者: nettle 時(shí)間: 2025-3-24 10:00 作者: MORT 時(shí)間: 2025-3-24 12:48
Malcolm McDonald,Martin Christopher,Margrit BassWritten by two of the biggest names in marketing today. Accessible and straightforward writing style using a minimum of references and gimmicky pedagogy. Concisely presented but offering a broad cover作者: Occupation 時(shí)間: 2025-3-24 17:49 作者: 愛(ài)管閑事 時(shí)間: 2025-3-24 22:35
Organizational buyer behaviourEarlier we referred to the purchase decision-making process as having three stages; awareness, trial, and repeat buying. It is perhaps more accurate to describe this process as being typical of most consumer purchases. For industrial purchases, the buying process can be more complex and involve more stages, as Table 2.1 shows.作者: 脫水 時(shí)間: 2025-3-25 00:54 作者: 芳香一點(diǎn) 時(shí)間: 2025-3-25 03:33 作者: fidelity 時(shí)間: 2025-3-25 07:51 作者: 假裝是我 時(shí)間: 2025-3-25 13:20 作者: HARP 時(shí)間: 2025-3-25 15:56 作者: adduction 時(shí)間: 2025-3-25 22:55
Competitive analysisits response is judged by customers to be superior to that of its competitors. In other words, the development of marketing strategies must be based upon both customer satisfaction and competitive differentiation.作者: Awning 時(shí)間: 2025-3-26 01:03 作者: 知識(shí)分子 時(shí)間: 2025-3-26 05:12
Defining marketing objectives and strategiesogether. If we imagine the value proposition as an arched bridge connecting supplier and customer, we can ask ourselves ‘Why would either party want to engage with the other, and what would entice them to act to do so?’ This deceptively simple question raises a multitude of issues that combine to sh作者: scrutiny 時(shí)間: 2025-3-26 11:46 作者: Decline 時(shí)間: 2025-3-26 15:35 作者: 橫條 時(shí)間: 2025-3-26 17:00 作者: Concerto 時(shí)間: 2025-3-26 22:03
Communication strategyete in a progressively fiercer market place for a larger wallet share of an increasingly discerning and diverse customer base, they become ever more communication-dependent. The emergence of relationship marketing, customer relationship management, and various other marketing disciplines underline t作者: 大包裹 時(shí)間: 2025-3-27 03:00 作者: micturition 時(shí)間: 2025-3-27 05:19
Managing marketing relationshipsent to which this can happen is maximized if value is added throughout the succession of supply relationships, or value chain. This is evident in the fact that logistics and wider supply chain issues have become key sources of competitive advantage. Increasingly, it is supply chains that are competi作者: 記憶法 時(shí)間: 2025-3-27 10:12
Customer retention strategyarket share are not always easy to gauge, but there are many companies who now regret earlier strategies based on the blind pursuit of volume. While there is strong evidence for the link between market share and profitability, there is equally strong evidence to show that it is the . of that market 作者: 懸掛 時(shí)間: 2025-3-27 17:28 作者: 異常 時(shí)間: 2025-3-27 20:35
es.Gives a comprehensive review of both analytical and numer.In?this book, the authors discuss the Mellin-Barnes representation of complex multidimensional integrals. Experiments frontiered by the High-Luminosity Large Hadron Collider at CERN and future collider projects demand the development of co作者: 半導(dǎo)體 時(shí)間: 2025-3-27 23:00 作者: intimate 時(shí)間: 2025-3-28 03:24
Malcolm McDonald,Martin Christopher,Margrit Bassation if this method to electromagnetics problems. Once the basics have been mastered, one quickly realizes that the method is extremely powerful, often yielding closed-form expressions very difficult to come up with other methods or to deduce from the usual tables of integrals. Yet, as opposed to o作者: JIBE 時(shí)間: 2025-3-28 09:32
Malcolm McDonald,Martin Christopher,Margrit Bassation if this method to electromagnetics problems. Once the basics have been mastered, one quickly realizes that the method is extremely powerful, often yielding closed-form expressions very difficult to come up with other methods or to deduce from the usual tables of integrals. Yet, as opposed to o作者: 強(qiáng)化 時(shí)間: 2025-3-28 12:36 作者: propose 時(shí)間: 2025-3-28 15:37
Malcolm McDonald,Martin Christopher,Margrit Basshis method to electromagnetics problems. Once the basics have been mastered, one quickly realizes that the method is extremely powerful, often yielding closed-form expressions very difficult to come up with other methods or to deduce from the usual tables of integrals. Yet, as opposed to other metho作者: Medicare 時(shí)間: 2025-3-28 22:09 作者: 消耗 時(shí)間: 2025-3-29 02:30 作者: 小爭(zhēng)吵 時(shí)間: 2025-3-29 05:52
Malcolm McDonald,Martin Christopher,Margrit Basselting (crystalline) or glass transition (glass-like) point with further blowing by gas flow. The sprayed fibrous mass is then cooled to solidification either in a gas flow or upon deposition on the forming substrate. Realized from polymers and then ceramics, the melt blowing technique has enriched 作者: 寵愛(ài) 時(shí)間: 2025-3-29 10:47 作者: 圣歌 時(shí)間: 2025-3-29 12:09 作者: Outwit 時(shí)間: 2025-3-29 17:10 作者: Palatial 時(shí)間: 2025-3-29 21:31 作者: GENRE 時(shí)間: 2025-3-30 00:37
Malcolm McDonald,Martin Christopher,Margrit Bassroven to be a consistent and repeatable way to make high-quality products. TSEs are continuous small mass continuous mixers that are the plastics industry’s preferred manufacturing methodology for compounding and devolatilization. It is without question that pharmaceutical companies have reaped the 作者: SLING 時(shí)間: 2025-3-30 08:03
Malcolm McDonald,Martin Christopher,Margrit Bass the other, it presents the role of rheology in melt processing operations. The account of rheology emphasises the underlying principles and presents results, but not detailed deriva- tions of equations. The processing operations are described qualita- tively, and wherever possible the role of rheol作者: 樹(shù)木中 時(shí)間: 2025-3-30 08:47 作者: quiet-sleep 時(shí)間: 2025-3-30 16:22 作者: periodontitis 時(shí)間: 2025-3-30 17:51
Malcolm McDonald,Martin Christopher,Margrit Bassances in the recent years in rheometer technology and polymer science have greatly enhanced the usefulness of rheology in the plastics industry. It is now possible to design polymers having specific molecular structures and to predict the flow properties of melts having those structures. In addition作者: 似少年 時(shí)間: 2025-3-30 22:34
Malcolm McDonald,Martin Christopher,Margrit Bassf limiting temperature, leading on to the discovery of the quark-gluon plasma -- announced, in February 2000 at CERN..Following the foreword by Herwig Schopper -- the Director General? (1981-1988) of CERN at the key historical juncture -- the first part is a tribute to Rolf Hagedorn (1919-2003) and 作者: anaerobic 時(shí)間: 2025-3-31 03:03
