標(biāo)題: Titlebook: Market Research with Panels; Types, Surveys, Anal Martin Günther,Ulrich Vossebein,Raimund Wildner Textbook 20221st edition Springer Fachmed [打印本頁] 作者: 表范圍 時間: 2025-3-21 18:57
書目名稱Market Research with Panels影響因子(影響力)
書目名稱Market Research with Panels影響因子(影響力)學(xué)科排名
書目名稱Market Research with Panels網(wǎng)絡(luò)公開度
書目名稱Market Research with Panels網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Market Research with Panels被引頻次
書目名稱Market Research with Panels被引頻次學(xué)科排名
書目名稱Market Research with Panels年度引用
書目名稱Market Research with Panels年度引用學(xué)科排名
書目名稱Market Research with Panels讀者反饋
書目名稱Market Research with Panels讀者反饋學(xué)科排名
作者: 行業(yè) 時間: 2025-3-21 23:20 作者: 路標(biāo) 時間: 2025-3-22 03:22 作者: NEEDY 時間: 2025-3-22 05:54
Introduction,roducts perform better or worse than the market? Which product group segments show above-average growth and promise success in market development? Such questions are at the beginning of analyzing a market and one’s position in it. A retail panel or a consumer panel can deliver the answers.作者: refraction 時間: 2025-3-22 11:49 作者: depreciate 時間: 2025-3-22 15:37
Product and Period Description,vation for its assortment. While the articles have a specific identity across all panels, the reporting rhythm of the panels determines the periodicity. The periods describe the time and thus the rhythm of continuous reporting by the institutions. The reporting cycles range from daily data delivery to once-a-year reporting.作者: 放逐某人 時間: 2025-3-22 20:06
Facts of the Consumer Panel,m the respective panel surveys or calculated using a stored formula..The consumer panels—analogous to the trade panels—have a certain amount of basic quantitative information. These measure quantity and value units. The buyers further enrich the consumer panel facts as an additional information unit and a variety of qualitative information.作者: Inflated 時間: 2025-3-23 01:12 作者: 脖子 時間: 2025-3-23 02:35
Application Examples Communication Analysis, However, such tests were only possible to a very limited extent. So it was necessary to develop other methods. This chapter shows how consumer panel and TV panel data can be combined to gain information about the effectiveness of TV advertising on purchase behavior.作者: leniency 時間: 2025-3-23 07:13
Category Management,e established, and the consumer panel was given another additional role. With the shopper data, existing category management analyses could be enriched. Numerous additional indicators (potential indicators) were established, which today belong to the standard data of this discipline.作者: cardiac-arrest 時間: 2025-3-23 10:13
Special Analyses Consumer Panel,e other hand, the buyer-based special analyses focus on the buyer of the analyzed product and evaluate his behavior over different periods. These buyers form the basis for the so-called target group analyses.作者: 吞沒 時間: 2025-3-23 17:02
Textbook 20221st edition as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market..作者: 和平主義者 時間: 2025-3-23 21:25
2192-4333 or application of diverse types of panels.One of the most important tasks of market research is to read market developments in such a way that one‘s own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being co作者: 健壯 時間: 2025-3-23 22:39
https://doi.org/10.1007/978-3-658-37650-5Market research methods; Direct marketing panels; Trade panels; Industrial goods panel; Marketing; Market作者: 花爭吵 時間: 2025-3-24 02:25 作者: Volatile-Oils 時間: 2025-3-24 08:29
Springer Texts in Business and Economicshttp://image.papertrans.cn/m/image/624231.jpg作者: stroke 時間: 2025-3-24 12:57
978-3-658-37652-9Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022作者: PLE 時間: 2025-3-24 18:20
Market Research with Panels978-3-658-37650-5Series ISSN 2192-4333 Series E-ISSN 2192-4341 作者: Vo2-Max 時間: 2025-3-24 22:55 作者: modest 時間: 2025-3-25 01:50 作者: parasite 時間: 2025-3-25 06:55
Shops and Household Characteristics,etail panel, these are also the places of data collection and form the basis for the segmentation possibilities of the different product groups. The dimension household describes the purchasing behavior of the households and their sociodemographic profile. Household size and income are reported as well as lifestyles.作者: Accrue 時間: 2025-3-25 10:32
The Elements of a Panel,The following four elements fully define a panel:.These four elements are described in more detail.作者: THE 時間: 2025-3-25 11:57
The Market for Panel Research,The overview of the market research industry published by the market research organization ESOMAR is published once a year. The following summary of panel market research is based on the report published in 2021 for the year 2020 (ESOMAR, Global market research 2021—An industry report, 2021).作者: floodgate 時間: 2025-3-25 15:54
Special Analyses Retail Panel,In addition to the standard reports of the institutes, many analytical approaches can be answered with the help of the retail panel data. These are necessary to gain an in-depth insight into the market interrelationships. Some standard analyses are briefly presented below, forming four main focus areas. These are:作者: 厚顏 時間: 2025-3-25 22:00 作者: Arrhythmia 時間: 2025-3-26 02:59 作者: DRAFT 時間: 2025-3-26 04:51
Martin Günther,Ulrich Vossebein,Raimund Wildneristext proves, the means of achieving these ends are varied. Hence, chapters cover an array of topics, from health management in Indian megacities, to planning in New York, to transport solutions for the chroni978-94-024-0510-1978-90-481-3417-5作者: prostate-gland 時間: 2025-3-26 09:41
Martin Günther,Ulrich Vossebein,Raimund Wildneristext proves, the means of achieving these ends are varied. Hence, chapters cover an array of topics, from health management in Indian megacities, to planning in New York, to transport solutions for the chroni978-94-024-0510-1978-90-481-3417-5作者: dithiolethione 時間: 2025-3-26 16:10 作者: 牲畜欄 時間: 2025-3-26 20:38 作者: 一起平行 時間: 2025-3-26 22:30 作者: mydriatic 時間: 2025-3-27 01:48
Martin Günther,Ulrich Vossebein,Raimund Wildneristext proves, the means of achieving these ends are varied. Hence, chapters cover an array of topics, from health management in Indian megacities, to planning in New York, to transport solutions for the chroni978-94-024-0510-1978-90-481-3417-5作者: Ccu106 時間: 2025-3-27 05:21 作者: Diatribe 時間: 2025-3-27 10:13 作者: 切碎 時間: 2025-3-27 15:44 作者: enfeeble 時間: 2025-3-27 18:14
Martin Günther,Ulrich Vossebein,Raimund Wildneroth social and environmental) and quality of life enhancement, are agreed upon. But, as thistext proves, the means of achieving these ends are varied. Hence, chapters cover an array of topics, from health management in Indian megacities, to planning in New York, to transport solutions for the chroni作者: rheumatology 時間: 2025-3-27 23:57 作者: mighty 時間: 2025-3-28 03:31
Martin Günther,Ulrich Vossebein,Raimund Wildneroth social and environmental) and quality of life enhancement, are agreed upon. But, as thistext proves, the means of achieving these ends are varied. Hence, chapters cover an array of topics, from health management in Indian megacities, to planning in New York, to transport solutions for the chroni作者: 混雜人 時間: 2025-3-28 08:13 作者: JIBE 時間: 2025-3-28 11:36 作者: 泥瓦匠 時間: 2025-3-28 15:51 作者: plasma-cells 時間: 2025-3-28 19:57 作者: Chagrin 時間: 2025-3-29 01:00
Martin Günther,Ulrich Vossebein,Raimund Wildneroth social and environmental) and quality of life enhancement, are agreed upon. But, as thistext proves, the means of achieving these ends are varied. Hence, chapters cover an array of topics, from health management in Indian megacities, to planning in New York, to transport solutions for the chroni作者: 裹住 時間: 2025-3-29 04:46 作者: Gratulate 時間: 2025-3-29 10:46 作者: micronized 時間: 2025-3-29 14:56
Introduction,er, this information is not sufficient for the control of marketing and sales..The sales of competitors are also crucial for assessing own sales. Do products perform better or worse than the market? Which product group segments show above-average growth and promise success in market development? Suc作者: 平庸的人或物 時間: 2025-3-29 18:02 作者: ornithology 時間: 2025-3-29 20:10 作者: Agnosia 時間: 2025-3-30 02:21 作者: Aprope 時間: 2025-3-30 07:21 作者: 固執(zhí)點(diǎn)好 時間: 2025-3-30 10:41 作者: –LOUS 時間: 2025-3-30 14:46 作者: GRUEL 時間: 2025-3-30 18:35
Facts of the Retail Panel,cific value for each item, in a described period, for a defined segment (shop). The value can be determined directly from the respective panel surveys or calculated using a stored formula..The retail panels have a certain amount of basic quantitative information. This information measures units of q作者: Prosaic 時間: 2025-3-30 22:36 作者: GRIPE 時間: 2025-3-31 01:46
Market Analyses Framework, The information on the individual market data does not refer to a specific geographic market but is merely intended to illustrate the analysis approaches. The examples listed below are typical fields of application in the various panels, although they are only a small sample of the analysis possibi作者: Functional 時間: 2025-3-31 08:32
Application Examples Communication Analysis,nt, the effect could be determined by showing advertising to one group of households and not to the other group and comparing their shopping behavior. However, such tests were only possible to a very limited extent. So it was necessary to develop other methods. This chapter shows how consumer panel 作者: lesion 時間: 2025-3-31 11:34
