標(biāo)題: Titlebook: Making a Difference Through Marketing; A Quest for Diverse Carolin Plewa,Jodie Conduit Book 2016 Springer Science+Business Media Singapore [打印本頁] 作者: invoke 時間: 2025-3-21 19:07
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書目名稱Making a Difference Through Marketing讀者反饋學(xué)科排名
作者: enchant 時間: 2025-3-21 22:58
Carolin Plewa,Jodie ConduitOffers a unique platform of cross-disciplinary and cross-sectoral dialogue on how marketing makes a difference.Explores making a difference beyond traditional discussions of corporate social responsib作者: Meditate 時間: 2025-3-22 04:28
http://image.papertrans.cn/m/image/621778.jpg作者: abstemious 時間: 2025-3-22 07:38 作者: Parley 時間: 2025-3-22 09:14
Book 2016p. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancin作者: Anthropoid 時間: 2025-3-22 16:07 作者: Senescent 時間: 2025-3-22 21:05
Book 2016o the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation..作者: 暫時休息 時間: 2025-3-22 23:01
The Question of Sponsorship Effectiveness effects of sponsorship and identifies some avenues for further research. Then, it reviews the role of perceived brand-event fit, consumers’ event involvement and self-congruity with the event, consumer nationalism, consumers’ gender, education and age, as well as sponsorship activation in sponsorship effectiveness.作者: 蛤肉 時間: 2025-3-23 02:23
Connected Stadium: A Pillar for Football Clubs’ Marketing Development?spend time... and money! Following an introduction into the notion of the connected stadium and its use across multiple stakeholder groups, the chapter concludes with a discussion of what the future holds.作者: climax 時間: 2025-3-23 05:38
Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alteesity are presented as examples of cases in which (social) marketing strategies will not be effective unless implemented as recommended in the literature—they need to be thoroughly researched, strategically implemented, well-resourced, and persistent in nature.作者: 團結(jié) 時間: 2025-3-23 10:53
Revisiting the Long and Winding (Less Travelled) Road: The Road to Chaos in Marketingprobability of adopting the product p.. This shows very clearly that a group is not the sum of the individuals. More than this, very elementary individual behaviour can aggregate within an interacting social group, leading to complexity and chaos.作者: 有節(jié)制 時間: 2025-3-23 17:36 作者: 貴族 時間: 2025-3-23 19:37
appreciate the importance of spatial and temporal processes, whilst recognising the potential offered by techniques such as RAPD. It is, therefore, with some trepidation that we offer a collection of potentially useful methods that will be unfamiliar, and possibly alien, to most ecologists. I don‘t作者: infinite 時間: 2025-3-24 00:49 作者: 表皮 時間: 2025-3-24 05:38 作者: 注意 時間: 2025-3-24 07:11 作者: 阻止 時間: 2025-3-24 13:17 作者: 頌揚本人 時間: 2025-3-24 16:06 作者: Minatory 時間: 2025-3-24 22:54
Liudmila Tarabashkina,Roberta Crouchorithms have been suggested to solve the authorship attribution or profiling issues. This sixth chapter presents four important models. Based on vector space representation, the k-nearest neighbors (k-NN) model is based on a distance (or similarity) measure computed between the doubtful text and eit作者: VALID 時間: 2025-3-25 01:00
Damien Arthurmposed of 233 annual . (SOTU) speeches written under 43 presidencies from Washington (Jan. 8th, 1790) to Trump (Feb. 4th, 2020). Moreover, 58 inaugural allocutions uttered by 40 presidents have been added to complement this dataset. To analyze the evolution over time of the US presidential style, si作者: 變化無常 時間: 2025-3-25 06:45
Svetlana De Vos,Roberta Crouch,Jasmina Ilicicmposed of 233 annual . (SOTU) speeches written under 43 presidencies from Washington (Jan. 8th, 1790) to Trump (Feb. 4th, 2020). Moreover, 58 inaugural allocutions uttered by 40 presidents have been added to complement this dataset. To analyze the evolution over time of the US presidential style, si作者: 賭博 時間: 2025-3-25 10:09 作者: cacophony 時間: 2025-3-25 13:45
Recteur Alexandre Steyerdard underwater channel model (opposed to various empirical and analytical models for terrestrial channels) leads to more technical challenges. In this chapter, we examine the open challenges from the perspectives of both communication and data science..Some paradigms of the communication challenges作者: RENIN 時間: 2025-3-25 16:42 作者: 得罪 時間: 2025-3-25 20:53 作者: CAMEO 時間: 2025-3-26 01:18
Sik Chuen (Max) Yu,Ravi Papputhe supervised learning algorithms support the search for optimal values for the model parameters by using large data sets without overfitting the model. Therefore, a careful design of the learning algorithms with systematic approaches is essential. The machine learning field suggests three phases f作者: Derogate 時間: 2025-3-26 05:19 作者: FLAIL 時間: 2025-3-26 08:45
Daniel Aruan,Roberta Crouchdecision tree (a hierarchical approach), random forest (an ensemble hierarchical approach), and deep learning (a layered approach) are highly suitable for the system that can handle such problems. This book helps readers, especially students and newcomers to the field of big data and machine learnin作者: lipids 時間: 2025-3-26 16:22 作者: 木質(zhì) 時間: 2025-3-26 17:07
Vinh N. Lu,Brett Scholz to energy security research that aims to estimate a quantitative energy security index with a geopolitical focus, by providing an in-depth dynamic geopolitical look into the history, evolution, dimensions, data, estimation, taxonomy, and forecasts of energy security. Discussion is complemented with作者: 概觀 時間: 2025-3-26 21:12 作者: 觀察 時間: 2025-3-27 01:53
Leveraging Research on Activation: Quester and Thompson’s (2001) Impact on the Field of Sponsorshipwhat make sponsorships come to life. Activations are generally considered to be critical elements of a sponsorship strategy; for some, perhaps even more so than the sponsorship itself. The work of Quester and Thompson (.) was a landmark contribution to the study of sponsorship activation on conceptu作者: 殺菌劑 時間: 2025-3-27 07:29 作者: 鉗子 時間: 2025-3-27 11:38 作者: 音樂戲劇 時間: 2025-3-27 14:32
Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alteghts make it clear that the primary focus of public health efforts needs to be on upstream rather than downstream approaches. In the typical absence of adequate funding to undertake the basic principles of marketing at the downstream level (e.g. segmentation and competitor analysis) and the inapprop作者: CREEK 時間: 2025-3-27 21:08
Contemporary Young Consumers and Food Consumption—Implications for Social Marketing Researche engaging campaigns between brands and individuals. This change has also affected young consumers?(i.e. children aged less than 13?years), who attracted marketers’ attention in the mid-1980s, who have ever since been marketing aggressively to this group across multiple media channels, engaging in t作者: 孤獨無助 時間: 2025-3-28 00:26 作者: 使絕緣 時間: 2025-3-28 04:26 作者: 宣稱 時間: 2025-3-28 08:24
Revisiting the Long and Winding (Less Travelled) Road: The Road to Chaos in Marketingrs that are all the same and adopt a given product with the same probability p. This simplest case leads to nothing of interest. However we add a sociological model based on imitation and reactance. This law of social imitation was validated on both theoretical and empirical levels. It consists of a作者: ADOPT 時間: 2025-3-28 11:01 作者: ROOF 時間: 2025-3-28 16:39 作者: A精確的 時間: 2025-3-28 20:50
Multiple Celebrity Endorsementot entirely new, research on the topic is scant. This research contributes to the celebrity endorsement literature by introducing a previously unexplored dimension of source congruence: portfolio-brand fit. This research conceptualises fit as a multidimensional construct and offers empirical evidenc作者: hair-bulb 時間: 2025-3-29 01:15 作者: Foam-Cells 時間: 2025-3-29 05:46 作者: Pde5-Inhibitors 時間: 2025-3-29 10:03
Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queensge development. Although the nature of the supervision relationship has evolved over time, studies about supervisor-student relationships have not fully examined the influence of the key factors associated with relational exchange. In this paper, we develop a conceptual model depicting?the anteceden作者: Pillory 時間: 2025-3-29 13:32 作者: altruism 時間: 2025-3-29 19:31 作者: 輕觸 時間: 2025-3-29 22:03 作者: anniversary 時間: 2025-3-30 00:26
Marc Mazodier challenges. In this regard, learning algorithms have been vital in analyzing and integratingthese large-scale heterogeneous data sets into one learning model. ..This book overviews the latest multi-omics technologies, machine learning techniques for data integration, and multi-omics databases for v作者: 暴行 時間: 2025-3-30 05:59
