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標(biāo)題: Titlebook: Key Marketing Concepts; Mike Meldrum,Malcolm McDonald Textbook 1995Latest edition Macmillan Publishers Limited 1995 management.marketing.p [打印本頁(yè)]

作者: collude    時(shí)間: 2025-3-21 19:10
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作者: 發(fā)電機(jī)    時(shí)間: 2025-3-22 00:07

作者: set598    時(shí)間: 2025-3-22 03:21

作者: fructose    時(shí)間: 2025-3-22 04:38

作者: modish    時(shí)間: 2025-3-22 11:48

作者: 纖細(xì)    時(shí)間: 2025-3-22 13:00

作者: arrhythmic    時(shí)間: 2025-3-22 20:08
icht-intendierten Funktionalit?ten interessiert, sind hier auf der sozialsystemischen Mikroebene soziale Mechanismen in Anschlag zu bringen, über die objektive Funktionszusammenh?nge auf der Meso- und Makroebene generiert werden, wobei die Selektionsprozesse allerdings keine Funktionalit?ten garanti
作者: blight    時(shí)間: 2025-3-22 22:35

作者: magenta    時(shí)間: 2025-3-23 03:55
Mike Meldrum,Malcolm McDonaldn rezeptions?sthetischen Entwürfe sich einseitig an der Kanonliteratur entwickelt haben, was für sogenannte Tendenzliteratur oder sonstwie kurzlebige literarische Produkte Folgen nach sich zieht. Dies machte sich umso bemerkbarer, als die Ausgangshypothese lautete, es handele sich hier um eine Satir
作者: Mirage    時(shí)間: 2025-3-23 08:17

作者: 進(jìn)步    時(shí)間: 2025-3-23 12:42

作者: 富饒    時(shí)間: 2025-3-23 15:02
https://doi.org/10.1007/978-1-349-13877-7management; marketing; product management
作者: ALIEN    時(shí)間: 2025-3-23 19:57

作者: 有罪    時(shí)間: 2025-3-24 00:09
http://image.papertrans.cn/k/image/542582.jpg
作者: NIB    時(shí)間: 2025-3-24 04:25
Understanding Marketingprofit-making. Indeed, any analysis of the more successful companies in the world usually confirms their continued use of sound marketing principles. In other organisations, it is also accepted that marketing is something that is often not done particularly well.
作者: 階層    時(shí)間: 2025-3-24 09:09
The Marketing Mixin an exchange, what they are responding to is not just the product, but a whole range of variables which constitute the offer. The classic description of the marketing mix, although something of a simplification, is ‘the four Ps’. The four Ps and the fundamental questions associated with them are:
作者: intrigue    時(shí)間: 2025-3-24 14:36

作者: critique    時(shí)間: 2025-3-24 18:04
Marketing Capital Goodsthe nature of the products and the circumstances under which they are bought and sold. Capital goods can be pieces of plant and equipment, such as large machines, boilers or storage facilities, or complete systems such as refineries, telecommunications networks or civil engineering projects.
作者: cataract    時(shí)間: 2025-3-24 21:20

作者: Odyssey    時(shí)間: 2025-3-25 01:31

作者: abracadabra    時(shí)間: 2025-3-25 05:15

作者: 口音在加重    時(shí)間: 2025-3-25 08:18
Mike Meldrum,Malcolm McDonaldealisieren, die sowohl sensorische bzw. aktorische Eigenschaften aufweisen als auch selbstregulierend auf ?u?ere Einflüsse reagieren. Bei der Entwicklung sogenannter adaptiver Strukturen werden im Wesentlichen die beiden Zielrichtungen der Strukturüberwachung und der Strukturregulierung verfolgt. Au
作者: CLOUT    時(shí)間: 2025-3-25 15:01
Mike Meldrum,Malcolm McDonaldals die Biologie bei ihrer Analyse von organischen Systemen, obwohl es auch einige formale Analogien gibt. In beiden Disziplinen gibt es heute Proponenten und Opponenten der Funktionsanalyse im nicht-mathematischen Sinne. W?hrend aber in der gegenw?rtigen Soziologie die funktionale Analyse an Bedeut
作者: Incorruptible    時(shí)間: 2025-3-25 16:23

作者: Creditee    時(shí)間: 2025-3-25 23:20

作者: POINT    時(shí)間: 2025-3-26 02:49

作者: Migratory    時(shí)間: 2025-3-26 04:33

作者: dagger    時(shí)間: 2025-3-26 08:33

作者: 滲透    時(shí)間: 2025-3-26 15:55
Mike Meldrum,Malcolm McDonaldcolais Roman ‘.’. Um diesen Roman, der bei den Zeitgenossen ein lebhaftes Interesse hervorrief, was sich noch immer in der Erw?hnung dieses Produkts des seit der Kanonisierung der Goethezeit als v?llig reaktion?r gekennzeichneten Nachzüglers der Aufkl?rung in unseren heutigen Literaturgeschichten wi
作者: 清唱?jiǎng)?nbsp;   時(shí)間: 2025-3-26 18:03
Mike Meldrum,Malcolm McDonaldcolais Roman ‘.’. Um diesen Roman, der bei den Zeitgenossen ein lebhaftes Interesse hervorrief, was sich noch immer in der Erw?hnung dieses Produkts des seit der Kanonisierung der Goethezeit als v?llig reaktion?r gekennzeichneten Nachzüglers der Aufkl?rung in unseren heutigen Literaturgeschichten wi
作者: 填料    時(shí)間: 2025-3-26 23:11

作者: Nomadic    時(shí)間: 2025-3-27 01:56

作者: 夸張    時(shí)間: 2025-3-27 07:54

作者: DIKE    時(shí)間: 2025-3-27 13:23

作者: Embolic-Stroke    時(shí)間: 2025-3-27 17:36
Relationship Marketingter. In terms of relationships, the most important one for Marketing purposes is that between the supplying organisation and its customers. This relationship is managed through the activities involved in delivering the marketing mix. In this, the four Ps are probably the most universally accepted me
作者: epicardium    時(shí)間: 2025-3-27 19:02
Marketing and Ethicss means and its end. In the late 1960s and early 1970s, there was a growing consciousness of the problems that the age of mass consumption brought with it. A new awareness of the alternatives that might be possible, indeed necessary, became apparent. Such moves were supported by books like Charles R
作者: 伸展    時(shí)間: 2025-3-28 00:18

作者: Osmosis    時(shí)間: 2025-3-28 05:18
Marketing Industrial Productsproducts, the fundamental principles of marketing always apply. Any marketing-orientated organisation will seek an understanding of its customers, the markets of which they are a part, the opportunities which exist within that market, the best ways to compete with its rivals and so on. In spite of t
作者: 拱墻    時(shí)間: 2025-3-28 08:08
Marketing Service Productsto the 1990s and beyond. As an illustration, in 1988, 70.2 per cent of civilian employment in the United States was accounted for by service businesses with the highest European equivalent (The Netherlands) standing at 68.8 per cent. Table 9.1 illustrates the potential range of service activities. A
作者: Immortal    時(shí)間: 2025-3-28 14:01

作者: indices    時(shí)間: 2025-3-28 17:35
Trade Marketingsed on communicating directly with either the consumer and thereby ‘pulling’ the product through the supply chain, or with intermediaries (customers) in order to ‘push’ the product to the consumer. In reality, both approaches are necessary to promote the product effectively. Over the past twenty yea
作者: Synthesize    時(shí)間: 2025-3-28 20:34

作者: Vasodilation    時(shí)間: 2025-3-29 01:30

作者: 貝雷帽    時(shí)間: 2025-3-29 05:50

作者: insert    時(shí)間: 2025-3-29 09:29
Auditing a Marketns by which a company can identify its own strengths and weaknesses as they relate to external opportunities and threats. It is thus a way of helping management to select a position in that environment based on known factors.
作者: micturition    時(shí)間: 2025-3-29 12:33
Constructing a Swot and decision-making process. A well-constructed SWOT can provide powerful insights into the situation facing an organisation and can demonstrate, in a clear fashion, the direction an organisation needs to take. Poorly constructed SWOTs will, at best, provide only a bland interpretation of an organi
作者: superfluous    時(shí)間: 2025-3-29 19:04
Marketing Consumer Products information about these products and make careful comparisons of alternatives before commitment. In contrast, goods from the supermarket quickly become accepted or rejected by consumers in their day-to-day buying routines. They are low-cost items and are dependent upon repeat purchase to remain viable in the market.
作者: 木訥    時(shí)間: 2025-3-29 23:29

作者: irreparable    時(shí)間: 2025-3-30 02:09
Relationship Marketingthod for structuring the marketing mix. Since the late 1980s, however, both the ideas of a four Ps mix, and customers being the only markets requiring attention, have been questioned. This has lead to the propositions contained within the relationship marketing approach.
作者: 思想靈活    時(shí)間: 2025-3-30 07:01

作者: Metamorphosis    時(shí)間: 2025-3-30 08:50

作者: insular    時(shí)間: 2025-3-30 15:25
Textbook 1995Latest editionching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
作者: Atmosphere    時(shí)間: 2025-3-30 20:14

作者: Thymus    時(shí)間: 2025-3-30 22:40
Textbook 1995Latest editione subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute ‘read‘ - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement tea
作者: 牌帶來(lái)    時(shí)間: 2025-3-31 03:16
A Marketing Orientationle with marketing titles. It requires something much more difficult; the creation of a marketing orientation throughout the whole organisation. It does not mean being literally ‘led’ by the marketing department, but rather that its operations should be guided and influenced by marketing principles.
作者: 虛構(gòu)的東西    時(shí)間: 2025-3-31 08:38
International Marketingtarget market, develop appropriate products, adopt a pricing policy, promote sales and so on. In spite of this, whenever organisations begin to operate outside their domestic markets, many otherwise successful enterprises seem to suffer setbacks to their marketing efforts.
作者: 歡樂東方    時(shí)間: 2025-3-31 10:28





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