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標(biāo)題: Titlebook: Instructor‘s Manual for Strategic Marketing Cases in Emerging Markets; A Companion Volume Atanu Adhikari,Sanjit Kumar Roy Book 2017 Springe [打印本頁]

作者: formation    時(shí)間: 2025-3-21 17:21
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作者: 無目標(biāo)    時(shí)間: 2025-3-21 21:14

作者: 效果    時(shí)間: 2025-3-22 01:07

作者: 方便    時(shí)間: 2025-3-22 08:37
Anshuman Sinha,Smita Das,Sumanth Naidu,Atanu Adhikariom both a macroscopic and microscopic perspective, with a focus on the concept of universities as organizations. This macroscopic analysis is based on available data concerning the various information disclosure practices of Japanese universities and includes a discussion of their strengths and weak
作者: A簡潔的    時(shí)間: 2025-3-22 10:23

作者: 佛刊    時(shí)間: 2025-3-22 14:02

作者: Eviction    時(shí)間: 2025-3-22 17:38
Gautam Roy,Atanu Adhikari is a project-oriented book that simplifies setting up the skeleton of the library and adding components, using little more than a text editor or free software.?.You‘ll gain a starting baseline that can be used to develop future projects or incorporated into an existing workflow. You‘ll take develop
作者: 我正派    時(shí)間: 2025-3-22 21:28
Isaac K. Ngugi,Lilian W. Komo is a project-oriented book that simplifies setting up the skeleton of the library and adding components, using little more than a text editor or free software.?.You‘ll gain a starting baseline that can be used to develop future projects or incorporated into an existing workflow. You‘ll take develop
作者: Implicit    時(shí)間: 2025-3-23 02:01

作者: 創(chuàng)作    時(shí)間: 2025-3-23 09:09

作者: HALO    時(shí)間: 2025-3-23 10:18
,Teaching Note: Case 1: Nestlé in Mexico: The Good Food Versus The Good Life Dilemma,or presumably utilising unethical marketing strategies. In 2014, Nestlé was fined in Mexico for promoting heavily calorific products during TV programs targeted at children. In contrast, Nestlé is the main sponsor for various interventions aiming to reduce the obesity epidemic in Mexico. For instanc
作者: Endoscope    時(shí)間: 2025-3-23 14:20
Teaching Note: Case 2: Tanishq: Bringing Jewellery to Daily Life,focussed on the working women. This offering had its genesis from the earlier offering of 9 to 5 collection and everyday collection. Tanishq has identified that currently the choices of wearable everyday jewellery for the five million working women in India is limited and hence this gap is an opport
作者: Gratuitous    時(shí)間: 2025-3-23 21:21

作者: 復(fù)習(xí)    時(shí)間: 2025-3-24 01:10
,Teaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits,ing strategy. The defined market, and the nature of competition need to be revisited. Competitive competencies need to be re-identified, in the face of changing economic, political, and taxation conditions in Turkey and abroad..In addition to many issues following the M&A, our focus is on the market
作者: 漂泊    時(shí)間: 2025-3-24 03:14
,Teaching Note: Case 5: To Switch or Not to Switch—Madhu’s Dilemma,Top Box (STB), in order to continue hassle free viewing of her favourite television programs. Installing STB would improve the quality of picture, but Madhu’s monthly budget would also increase—as she will have to pay based on the number of channels or bouquet of channels subscribed. Recently, she a
作者: Evacuate    時(shí)間: 2025-3-24 06:36

作者: membrane    時(shí)間: 2025-3-24 11:07

作者: 你敢命令    時(shí)間: 2025-3-24 18:30
,Teaching Note: Case 8: Revolution Ventures—Introduction to the Service Organization and Situation Dishna Rungta has had rich exposure in the field of IT. It was his desire to contribute to the education sector given the lack of quality and affordable technical education available to the masses in the back office of this world. The trigger for Krishna was his struggle in finding easy and free sour
作者: bromide    時(shí)間: 2025-3-24 20:19

作者: defenses    時(shí)間: 2025-3-25 03:13

作者: misshapen    時(shí)間: 2025-3-25 04:29

作者: Fluctuate    時(shí)間: 2025-3-25 07:45
https://doi.org/10.1007/978-3-319-52697-3Case studies; Teaching manual; Classroom discussion; Lesson tasks; Services industry; Marketing orientati
作者: 伴隨而來    時(shí)間: 2025-3-25 13:51
Atanu Adhikari,Sanjit Kumar RoyProvides pedagogic assistance in teaching case studies on emerging markets.Offers clear suggestions on the approach, questions and answers for the classroom.Delivers a handy guide to the teacher in us
作者: Interferons    時(shí)間: 2025-3-25 17:28

作者: judiciousness    時(shí)間: 2025-3-25 23:06

作者: 透明    時(shí)間: 2025-3-26 03:06
Teaching Note: Case 2: Tanishq: Bringing Jewellery to Daily Life,unity to be tapped. However the challenges of attracting working women are high. Tanishq has to decide on the marketing mix for this offering that will effectively attract this sizeable segment for buying the Mia collection.
作者: thrombus    時(shí)間: 2025-3-26 07:38
,Teaching Note: Case 11: Citrus Ventures—Distressed Asset Specialist,product and exit the projects at a profit. One of the projects was a residential project located off Sarjapur Road. The project involved development of 65 “row-houses” (which are villas connected to adjacent units by a common wall), marketing the unsold inventory and handing over the units to the end-user.
作者: 才能    時(shí)間: 2025-3-26 09:55
Book 2017erequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom..
作者: 拔出    時(shí)間: 2025-3-26 14:22

作者: 排斥    時(shí)間: 2025-3-26 19:38
Book 2017s and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the pr
作者: OFF    時(shí)間: 2025-3-26 21:04

作者: 堅(jiān)毅    時(shí)間: 2025-3-27 01:37
or the classroom.Delivers a handy guide to the teacher in us.This is a teaching companion to the case studies provided in the book ‘Strategic Marketing Cases in Emerging Markets‘ and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical und
作者: 確定方向    時(shí)間: 2025-3-27 08:41

作者: Dungeon    時(shí)間: 2025-3-27 09:57

作者: 很像弓]    時(shí)間: 2025-3-27 14:51
Rashmi Malik,Kalpit Shah,Brahmeswarar Yerrabolu,Harikumar B. Varrier,Sumit Bhat,Atanu Adhikari
作者: 泄露    時(shí)間: 2025-3-27 19:42
Instructor‘s Manual for Strategic Marketing Cases in Emerging MarketsA Companion Volume
作者: 退潮    時(shí)間: 2025-3-28 01:15
Instructor‘s Manual for Strategic Marketing Cases in Emerging Markets978-3-319-52697-3
作者: colloquial    時(shí)間: 2025-3-28 03:56
,Teaching Note: Case 1: Nestlé in Mexico: The Good Food Versus The Good Life Dilemma,egic objectives are joining forces to fight obesity, in particular its infantile form. The Mexican Government introduced a junk food and fizzy drink tax. Food service operators, such as Nestlé, are joining various national initiatives aimed at encouraging consumers to develop healthier eating habits
作者: 連詞    時(shí)間: 2025-3-28 07:38

作者: Biofeedback    時(shí)間: 2025-3-28 13:51
,Teaching Note: Case 5: To Switch or Not to Switch—Madhu’s Dilemma, quality of her family’s TV viewing experience. Now, she is wondering whether her decision can be solely based upon economic value of offerings and all other benefits can be ignored in the choice of DTH services.
作者: amputation    時(shí)間: 2025-3-28 15:52
Teaching Note: Case 6: Funmax 4D Animation Theatre,e provided)..FunMax4D pays about Rs. 120 per sq. Foot as a rental cost currently at Garuda Mall. There is not much space to expand to add additional activities like mirror maze and scare house. These would have contributed to the additional revenues with less operational expenses..FunMax4D tried to
作者: LATER    時(shí)間: 2025-3-28 22:49

作者: glucagon    時(shí)間: 2025-3-29 00:57
,Teaching Note: Case 8: Revolution Ventures—Introduction to the Service Organization and Situation Dway for students to learn English..There are three different products that Revolution Ventures has to offer. These are:.Revolution Ventures intends to grow into a global company and is therefore looking to create a marketing strategy that would enable to increase the eyeballs to the Website as well
作者: Culmination    時(shí)間: 2025-3-29 04:09
Teaching Note: Case 9: M-PESA: A Renowned Disruptive Innovation from Kenya,g created a new market and value network and disrupting the existing ones and becoming a major competitor against the established market leaders and alliances in the financial services sector in Kenya.
作者: Fantasy    時(shí)間: 2025-3-29 10:18
pproach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom..978-3-319-52696-6978-3-319-52697-3
作者: 制造    時(shí)間: 2025-3-29 12:36
tivities focus on assisting federal, state, and local o cials who must plan for and respond to disasters, and for the public that is deeply a ected by the impacts of both the disaster and the pre-event planning e orts. The division between the three components softened as NTHMP scientists and emerge
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作者: 招惹    時(shí)間: 2025-3-30 05:01
Kaan Varnali,Evrim Ersoy,Sezin Gul Tanriverdi,Elif Terzi as needs dictate over time, without sacrificing speed or features...You‘ll see how to develop cleaner components in a quick, clear and straightforward way. The components you create in this project can be made available in one of the world‘s most extensive component ecosystems to be usable by other
作者: KEGEL    時(shí)間: 2025-3-30 09:47
Gautam Roy,Atanu Adhikari as needs dictate over time, without sacrificing speed or features...You‘ll see how to develop cleaner components in a quick, clear and straightforward way. The components you create in this project can be made available in one of the world‘s most extensive component ecosystems to be usable by other




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