標(biāo)題: Titlebook: Humanistic Marketing; Richard Varey,Michael Pirson Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 Advertisi [打印本頁] 作者: Opiate 時間: 2025-3-21 17:40
書目名稱Humanistic Marketing影響因子(影響力)
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書目名稱Humanistic Marketing網(wǎng)絡(luò)公開度
書目名稱Humanistic Marketing網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Humanistic Marketing被引頻次
書目名稱Humanistic Marketing被引頻次學(xué)科排名
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書目名稱Humanistic Marketing年度引用學(xué)科排名
書目名稱Humanistic Marketing讀者反饋
書目名稱Humanistic Marketing讀者反饋學(xué)科排名
作者: 表示向前 時間: 2025-3-21 23:05 作者: 保全 時間: 2025-3-22 03:21 作者: Fortuitous 時間: 2025-3-22 07:32
,References no. 1 – 979 / ABD - ZUB,y review this orientation, differentiating it from mainstream macromarketing and social marketing. Schematically, we can say that macromarketing and social marketing are evangelical about the further extension of markets, marketing theories and concepts to ever wider spheres of the social world (B?h作者: CHOKE 時間: 2025-3-22 10:55 作者: chalice 時間: 2025-3-22 16:17
Water-in-Plants Bibliography volume 7 1981iterature (Kotler et al., 2002). City branding campaigns often highlight consumption opportunities which may be seen as a means of promoting recovering from the identity crisis caused by de-industrialization. Indeed, Miles (2010) suggests that the consuming city has become central to urban life to t作者: figure 時間: 2025-3-22 21:03 作者: 正式演說 時間: 2025-3-23 00:14 作者: 時代錯誤 時間: 2025-3-23 02:59
Tracking Study on FDP Implementation,mation might be if it can occur. Clearly, in the minds of the contributors of this volume, marketing as we know and practice it today has unsatisfactory characteristics and outcomes, and I should begin by saying that I agree with this point of view. My purpose in this chapter will be to explore some作者: 群島 時間: 2025-3-23 08:03 作者: chance 時間: 2025-3-23 09:53 作者: 燒瓶 時間: 2025-3-23 14:16 作者: conformity 時間: 2025-3-23 20:55 作者: 信條 時間: 2025-3-23 22:44
https://doi.org/10.1007/978-94-015-2877-1are driven towards inciting individual egos to serve their own transient desires while being indifferent to commonly shared and shaped scapes (i.e. domains of life, spheres of collective value crea. tion). In this sense, marketing atomizes egos and snatches them away from their embedded “nurseries “作者: caldron 時間: 2025-3-24 03:51
B. Le Méhauté,C. C. Lu,E. W. Ulmermore prosperity for more people and yet even more poverty for even more people; the ideas of democracy literally catching fire as I write during the Arab Spring but also gruesome tyrannies and radical religious groups spreading dread and fear through terror and torture. Prominent political theorists作者: 劇毒 時間: 2025-3-24 10:03 作者: 不滿分子 時間: 2025-3-24 13:57 作者: 背景 時間: 2025-3-24 18:48
Where Marketing Causes TroubleMarketing is typically considered successful if (and only if) the parties involved consider the exchange of this ‘something’ of ‘posi. tive value’ (Bagozzi, 1974). In pursuit of mutually beneficial exchanges, marketing no longer provides consumers only with everyday necessities and amenities — such 作者: 細(xì)胞 時間: 2025-3-24 20:34
Re-affirming the Prevailing Order?ts from ancient Athens, the Roman philosophers, the Christian church, the Romantic poets, and today from a myriad of marketing scholars (Rudmin & Kilbourne, 1996). Within this domain, the role of consumption as expressive behaviour has also been devel. oping. Among the factors studied have been meas作者: Generosity 時間: 2025-3-25 01:37 作者: 表兩個 時間: 2025-3-25 05:40 作者: 作嘔 時間: 2025-3-25 10:27 作者: 報(bào)復(fù) 時間: 2025-3-25 14:18
Criminal Marketing: An Inhuman Side of Businessfine crime, organized crime, corruption, viola. tion of ethical and social standards, and so on is extremely compli. cated. According to the legal profession a criminal is a person who has been found guilty of a crime after trial. The criminologist’s definition is wider, including cases when a perso作者: Diskectomy 時間: 2025-3-25 17:21 作者: 譏諷 時間: 2025-3-25 21:49
How Is Humanistic Marketing Possible?mation might be if it can occur. Clearly, in the minds of the contributors of this volume, marketing as we know and practice it today has unsatisfactory characteristics and outcomes, and I should begin by saying that I agree with this point of view. My purpose in this chapter will be to explore some作者: 我沒有命令 時間: 2025-3-26 02:52 作者: Assemble 時間: 2025-3-26 05:16
Translating Anthropological Consumption Theories into Humanistic Marketing Practices use marketing to serve marginalized stakeholders. In the non-profit sector, advocates use marketing to promote social causes. However, the most ardent, creative, and visible users of marketing are for-profit corporations in the business-to-consumer sector (e.g., Nestle, PepsiCo, P&G, Unilever, 作者: Infuriate 時間: 2025-3-26 10:02
Well-being Marketing as Humanistic Marketing marketing beneficence) while preserving the well-being of all other stakeholders (i.e., marketing non-maleficence). As such, well-being marketing has two dimensions: marketing beneficence and marketing non-maleficence. . refers to marketing decisions (e.g. market selection, product strategy, price 作者: 憎惡 時間: 2025-3-26 15:17 作者: Cpr951 時間: 2025-3-26 20:02 作者: follicle 時間: 2025-3-26 23:59
Power to the People: An Essay on Branding and Global Democracymore prosperity for more people and yet even more poverty for even more people; the ideas of democracy literally catching fire as I write during the Arab Spring but also gruesome tyrannies and radical religious groups spreading dread and fear through terror and torture. Prominent political theorists作者: DUCE 時間: 2025-3-27 01:06
Responsible Advertising for Sustainable Development: The Case of French Responsible Agenciesing industry, and in particular commercial advertising, was created as the major tool of the capitalist system in the late 19th and early part of the 20th century in order to boost consumption and growth. This process — which is problematic with the currently fast developing notion of sustainable co作者: arthrodesis 時間: 2025-3-27 05:37 作者: Immunoglobulin 時間: 2025-3-27 11:19
Water in Plants Bibliography, Volume 4, 1978gozzi, 1974). In pursuit of mutually beneficial exchanges, marketing no longer provides consumers only with everyday necessities and amenities — such as nutrition, shelter, sanitation, or transport — but also plays an increasing role in supporting consumers’ identity construc. tion and expression.作者: Cryptic 時間: 2025-3-27 14:57
Water-in-Plants Bibliography volume 7 1981g from the identity crisis caused by de-industrialization. Indeed, Miles (2010) suggests that the consuming city has become central to urban life to the extent that policy-makers and urban planners focus on consumption at the expense of anything else.作者: Engaged 時間: 2025-3-27 19:35
Tracking Study on FDP Implementation,ry characteristics and outcomes, and I should begin by saying that I agree with this point of view. My purpose in this chapter will be to explore some of the reasons that underlie the unsatisfactory nature of marketing. Hopefully, these explorations will provide us with insights as to what may be required for a substantive transformation.作者: 犬儒主義者 時間: 2025-3-27 23:09 作者: 笨重 時間: 2025-3-28 05:20
,References no. 1 – 979 / ABD - ZUB,m & Brei, 2008; Moor, 2011). Out of the two, macromarketing is closest in orientation to Critical Marketing. Social marketing is more questionable and I offer a cautionary evalua. tion of ‘critical social marketing’.作者: perimenopause 時間: 2025-3-28 06:44
Jana Pospí?ilová,Jarmila Solárováof nudging people toward consumption, doubt has arisen as to its merits. While business tools are ordinarily appreciated in proportion to their (increasing) functionality, marketing-as-usual, instead, appears to lose approval when meeting its professed goals.作者: 粘連 時間: 2025-3-28 13:30 作者: expansive 時間: 2025-3-28 17:09
https://doi.org/10.1007/978-3-319-41372-3strategy, distribu. tion strategy, and promotion strategy) designed to enhance customer well-being. Conversely, . alludes to marketing decisions designed to preserve the well-being of other stakeholders . other than customers (e.g., employees, stockholders, distributors, suppliers, local community, and the environment).作者: 清醒 時間: 2025-3-28 19:20 作者: Ascendancy 時間: 2025-3-28 23:44
Wants vs. Needs: On the Philosophical Bases of Humanistic Marketingof nudging people toward consumption, doubt has arisen as to its merits. While business tools are ordinarily appreciated in proportion to their (increasing) functionality, marketing-as-usual, instead, appears to lose approval when meeting its professed goals.作者: Mettle 時間: 2025-3-29 04:28 作者: 規(guī)章 時間: 2025-3-29 08:36 作者: 細(xì)菌等 時間: 2025-3-29 13:04
Jana Pospí?ilová,Jarmila Solárovágests that the field has transcended the traditional micro-marketing approach to consumption. However, most research today still examines consumption as it is currently practiced and does not normally extend to the genesis of such practices.作者: abolish 時間: 2025-3-29 18:50
Extraction of the water-soluble vitamins,onduct that can cause serious harm to society thus adding an ethical dimension. The ordinary citizen relates more readily to the criminologist definition (Walsh & Ellis, 2007; White & Hab ibis, 2005). Here we will focus on corruption and organized crime.作者: 熱心助人 時間: 2025-3-29 22:29
https://doi.org/10.1007/978-1-4684-8018-4 people stand in opposition and anxiously blame one another for the imperfections of their habitat, ‘the market’. In this battleground, angry voices are heard from all corners. Everybody in the field is simultaneously a plaintiff, a defendant, and a judge.作者: 暫時中止 時間: 2025-3-30 03:48
Re-affirming the Prevailing Order?gests that the field has transcended the traditional micro-marketing approach to consumption. However, most research today still examines consumption as it is currently practiced and does not normally extend to the genesis of such practices.作者: fructose 時間: 2025-3-30 04:07 作者: Cubicle 時間: 2025-3-30 11:49
Can Society Nurture Humanistic Marketing? people stand in opposition and anxiously blame one another for the imperfections of their habitat, ‘the market’. In this battleground, angry voices are heard from all corners. Everybody in the field is simultaneously a plaintiff, a defendant, and a judge.作者: 上下連貫 時間: 2025-3-30 15:32 作者: FER 時間: 2025-3-30 18:30
Marketing for Mortality? The Scottish Case and the Humankind Indexg from the identity crisis caused by de-industrialization. Indeed, Miles (2010) suggests that the consuming city has become central to urban life to the extent that policy-makers and urban planners focus on consumption at the expense of anything else.作者: conscribe 時間: 2025-3-31 00:05 作者: MAL 時間: 2025-3-31 03:01 作者: Transfusion 時間: 2025-3-31 07:45
Humanism in Business Serieshttp://image.papertrans.cn/h/image/429828.jpg作者: 館長 時間: 2025-3-31 10:48 作者: Wernickes-area 時間: 2025-3-31 16:04
Humanistic Marketing978-1-137-35329-0Series ISSN 2662-124X Series E-ISSN 2662-1258 作者: encyclopedia 時間: 2025-3-31 19:02
Book 2014Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.作者: Measured 時間: 2025-4-1 00:07
https://doi.org/10.1057/9781137353290Advertising; brand; branding; business; development; Engagement; marketing
