標(biāo)題: Titlebook: Handbook of Market Research; Christian Homburg,Martin Klarmann,Arnd Vomberg Reference work 2022 Springer Nature Switzerland AG 2022 Data A [打印本頁(yè)] 作者: legerdemain 時(shí)間: 2025-3-21 18:31
書目名稱Handbook of Market Research影響因子(影響力)
書目名稱Handbook of Market Research影響因子(影響力)學(xué)科排名
書目名稱Handbook of Market Research網(wǎng)絡(luò)公開(kāi)度
書目名稱Handbook of Market Research網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書目名稱Handbook of Market Research被引頻次
書目名稱Handbook of Market Research被引頻次學(xué)科排名
書目名稱Handbook of Market Research年度引用
書目名稱Handbook of Market Research年度引用學(xué)科排名
書目名稱Handbook of Market Research讀者反饋
書目名稱Handbook of Market Research讀者反饋學(xué)科排名
作者: Clinch 時(shí)間: 2025-3-21 20:16 作者: 搬運(yùn)工 時(shí)間: 2025-3-22 01:42 作者: 危機(jī) 時(shí)間: 2025-3-22 08:36 作者: Ischemic-Stroke 時(shí)間: 2025-3-22 11:44 作者: 陳舊 時(shí)間: 2025-3-22 14:41 作者: Maximizer 時(shí)間: 2025-3-22 21:07
Arnd Vomberg,Martin Klarmannvon Pr?sentationsanl?ssen ist die M?glichkeit gegeben, alles optimal zu arrangieren, bevor die Zuh?rer eintreffen. Zum Beispiel, wenn Sie vor eigenen Mitarbeitern oder vor einer Besuchergruppe pr?sentieren . gleichzeitig selbst eingeladen haben.作者: FLAGR 時(shí)間: 2025-3-23 00:02
Elea McDonnell Feit,Eric T. BradlowSoftware wie Powerpoint, Freelance, FlowCharter oder Coral Draw. -steigende Erwartungen der Kunden an "ma?geschneiderte" L?sungen -die wachsende Bedeutung des Beziehungs-Managements. Ein Buch für alle, die durch Pr?sentationen überzeugen wollen.作者: LIEN 時(shí)間: 2025-3-23 02:29 作者: 粘連 時(shí)間: 2025-3-23 06:20
Hans Baumgartner,Bert Weijterstten der Gelenkinnenhaut an groβen Gelenken mit relativ lockerer synovialer Kapselstruktur wie z. B. Knie-, Sprung- und Ellbogengelenk. Darüber hinaus müssen auch biochemische Ver?nderungen in der Gelenkflüssigkeit oder der Synovia diskutiert werden (Müller et al. 1997).作者: Postulate 時(shí)間: 2025-3-24 02:46 作者: allergy 時(shí)間: 2025-3-24 10:18
ons such as diagnosis and preoperative planning, as they allow the user to see the internal structure and topology of the volume data. This chapter provides an overview of the terminology and main algorithms used in volume rendering. It also describes how this functionality is being implemented in r作者: 迅速飛過(guò) 時(shí)間: 2025-3-24 14:08
Torsten Bornemann,Stefan Hattula approximately 25 min, and produced five images displayed with an 80x80 matrix. These CT scanners, now referred to as conventional CT scanners, involve alternating patient exposure and patient translation (. 1995). In this scanner, the X-ray tube and the detector array move in a 360° circle around t作者: 虛度 時(shí)間: 2025-3-24 16:05 作者: 任命 時(shí)間: 2025-3-24 20:29 作者: 極力證明 時(shí)間: 2025-3-25 01:23
Elea McDonnell Feit,Eric T. Bradlowum die Qualit?t und den Wirkungsgrad einer Pr?sentation gezielt zu verbessern. Dabei geht der Autor auf neue Entwicklungen in der Medienwelt und am Markt ein, wie z.B. auf: -die Digitaltechnik -leistungsf?hige Notebooks und Dataprojektoren -Internet und Intranet -benutzerfreundliche, professionelle 作者: 高談闊論 時(shí)間: 2025-3-25 06:33 作者: novelty 時(shí)間: 2025-3-25 11:23 作者: 語(yǔ)言學(xué) 時(shí)間: 2025-3-25 14:58 作者: 喃喃訴苦 時(shí)間: 2025-3-25 19:44
Shuba Srinivasankeit ver?ndert. War es früher seine vornehmste Aufgabe, den alle zwei Jahre stattfindenden Kongre? unserer Gesellschaft zu organisieren, so hat sich das Aufgabenspektrum heute stark erweitert. Dies besonders im sog. Informationszeitalter, in dem es darum geht, Ansprechpartner für Ministerien und Beh作者: deficiency 時(shí)間: 2025-3-25 20:14 作者: kidney 時(shí)間: 2025-3-26 01:08
Experiments in Market Researchmes (e.g., sales, preferences) is one of the key questions in applied (as well as academic) research in marketing. While such questions may be answered based on observed values of activities and the respective outcomes using survey and/or archival data, it is often not possible to claim that the par作者: GONG 時(shí)間: 2025-3-26 05:54
Field Experimentsfficient by better understanding markets, competitors, and consumers’ behaviors. Among other methodologies, field experiments conducted in online and offline environments are rapidly changing the way companies make business decisions. Simple A/B tests as well as more complex multivariate experiments作者: 強(qiáng)行引入 時(shí)間: 2025-3-26 11:38
Crafting Survey Research: A Systematic Process for Conducting Survey Researcheneralize theories. However, conducting effective survey research is challenging. Survey researchers must induce participation by “over-surveyed” respondents, choose appropriately from among numerous design alternatives, and need to account for the respondents’ complex psychological processes when a作者: 健談 時(shí)間: 2025-3-26 14:17
Challenges in Conducting International Market Researchearch in more than one country and provides approaches for addressing these challenges. The chapter examines the research process from the conceptual design of the research model to the choice of countries for data collection, the data collection process itself, and the data analysis and interpretat作者: Culmination 時(shí)間: 2025-3-26 19:39 作者: 松馳 時(shí)間: 2025-3-26 22:44
Dealing with Endogeneity: A Nontechnical Guide for Marketing Researcherss want to make causal inference of a marketing variable (e.g., price) on an outcome variable (e.g., sales), using observational data and a regression approach, they need the marketing variable to be exogenous. If the marketing variable is driven by factors unobserved by the researcher, such as the w作者: 胡言亂語(yǔ) 時(shí)間: 2025-3-27 02:46 作者: micronized 時(shí)間: 2025-3-27 05:34
Finite Mixture Models Finite Mixture models can be used in conjunction with multivariate methods of analysis. Unlike approaches combining multivariate methods of analysis and cluster analysis, which require a two-step approach, the parameters are then directly estimated at the segment level. This also allows for inferen作者: 啞劇 時(shí)間: 2025-3-27 10:43
Analysis of Variance be used in the future. An experiment in which three groups of participants rate their liking of one of the logos would provide the necessary information to make this decision. The statistical challenge is to determine which (if any) of the three logos is liked significantly more than the others. Th作者: 辭職 時(shí)間: 2025-3-27 17:27 作者: Excitotoxin 時(shí)間: 2025-3-27 20:50
Logistic Regression and Discriminant Analysis default) are typical in business practice and research. From a statistical perspective, these questions are characterized by a dichotomous dependent variable. Traditional regression analyses are not suitable for analyzing these types of problems, because the results that such models produce are gen作者: photopsia 時(shí)間: 2025-3-28 00:21 作者: Prologue 時(shí)間: 2025-3-28 02:24 作者: doxazosin 時(shí)間: 2025-3-28 07:40
Applied Time-Series Analysis in Marketingrs traditional and modern time-series models with applications in extant marketing research. We first introduce basic concepts and diagnostics including stationarity test (the augmented Dicky-Fuller test of unit roots), and autocorrelation plots via autocorrelation function (ACF) and partial autocor作者: Cultivate 時(shí)間: 2025-3-28 11:17 作者: DEFER 時(shí)間: 2025-3-28 17:03
Structural Equation Modelingl fit evaluation, model respecification, and local fit assessment (including interpreting the parameters of the model). Various extensions of the core structural equation model are described to enable more general representations of measurement and latent variable models as well as applications of t作者: –DOX 時(shí)間: 2025-3-28 22:05 作者: 閃光東本 時(shí)間: 2025-3-29 00:36
Reference work 2022 relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.?作者: Agronomy 時(shí)間: 2025-3-29 04:36 作者: 浸軟 時(shí)間: 2025-3-29 07:44 作者: PANT 時(shí)間: 2025-3-29 12:39 作者: LOPE 時(shí)間: 2025-3-29 15:38 作者: 確定無(wú)疑 時(shí)間: 2025-3-29 20:05
Dealing with Endogeneity: A Nontechnical Guide for Marketing Researcherss of good quality is challenging. We discuss good practice in finding IVs, and we examine common IV estimation approaches, such as the two-stage least squares approach and the control function approach. Furthermore, we consider other implementation challenges, such as dealing with endogeneity when t作者: Factual 時(shí)間: 2025-3-30 01:29
Cluster Analysis in Marketing Researchset of shopping basket data. We briefly outline the general approach of the considered techniques, provide a walk-through for the corresponding . code required to perform the analyses, and offer some interpretation of the results.作者: 冒煙 時(shí)間: 2025-3-30 07:09
Analysis of Variance that have been developed for use when participants are exposed to more than one experimental condition (repeated-measures ANOVA), when more than one dependent variable is measured (multivariate ANOVA), or when a continuous control variable is considered (analysis of covariance). This chapter is int作者: 類似思想 時(shí)間: 2025-3-30 10:12 作者: BIDE 時(shí)間: 2025-3-30 14:09
Panel Data Analysis: A Non-technical Introduction for Marketing Researchersill learn about the focal panel data estimators (pooled OLS, fixed effects, and random effects estimator), their underlying assumptions, advantages, and pitfalls. Besides, we introduce the between effects estimator, the combined approach, the Hausman-Taylor approach, and the first differences estima作者: 鴿子 時(shí)間: 2025-3-30 17:42
Applied Time-Series Analysis in Marketing relevant models such as generalized autoregressive conditional heteroskedasticity (GARCH) models are covered. Finally, a case study accompanied by data and R codes is provided to demonstrate detailed estimation steps of key models covered in this chapter.作者: Mutter 時(shí)間: 2025-3-30 22:54
Modeling Marketing Dynamics Using Vector Autoregressive (VAR) Modelsemic researchers pay attention to whether a performance change is temporary (short-term) or lasting (long-term). Establishing the distinction between short-term and long-term marketing effectiveness is central to the understanding of marketing strategy and its implications, which this chapter aims t作者: inspired 時(shí)間: 2025-3-31 03:09
rn on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.?978-3-319-57413-4作者: 知道 時(shí)間: 2025-3-31 08:24 作者: insincerity 時(shí)間: 2025-3-31 10:12
Andreas Engelen,Monika Engelen,C. Samuel CraigUm zu einem zielwirksamen Pr?sentationskonzept zu kommen, empfiehlt sich ein mehrstufiges Vorgehen, wie es in der übersicht dargestellt ist. Für jede Phase der Vorbereitung erhalten Sie im folgenden Praxishilfen.作者: optional 時(shí)間: 2025-3-31 16:49
P. Ebbes,D. Papies,H. J. van HeerdeUm zu einem zielwirksamen Pr?sentationskonzept zu kommen, empfiehlt sich ein mehrstufiges Vorgehen, wie es in der übersicht dargestellt ist. Für jede Phase der Vorbereitung erhalten Sie im folgenden Praxishilfen.作者: 儀式 時(shí)間: 2025-3-31 21:01
Der heutige Stand der H?mophilietherapie in Deutschland ist gepr?gt von der Normalisierung der Lebensqualit?t und der Lebenserwartung. Dieser Standard wurde erreicht durch die Verfügbarkeit von hochgereinigten, intensiv virusinaktivierten Plasmapr?paraten sowie von rekombinanten Pr?paraten.作者: Encoding 時(shí)間: 2025-3-31 22:04
Sonja GenslerDieser Beitrag soll als Diskussionsgrundlage die wesentlichen Problempunkte der H?mophiliebehandlung aufzeigen, ohne Anspruch auf Vollst?ndigkeit, als derzeitige Standortbestimmung mit schweizerischem Lokalkolorit und als Ausblick ins n?chste Jahrtausend.作者: 難管 時(shí)間: 2025-4-1 03:34
Sebastian Tillmanns,Manfred KrafftDer heutige Stand der H?mophilietherapie in Deutschland ist gepr?gt von der Normalisierung der Lebensqualit?t und der Lebenserwartung. Dieser Standard wurde erreicht durch die Verfügbarkeit von hochgereinigten, intensiv virusinaktivierten Plasmapr?paraten sowie von rekombinanten Pr?paraten.作者: 期滿 時(shí)間: 2025-4-1 06:25
Till Haumann,Roland Kassemeier,Jan WiesekeWenn Leben, wie . sagt, Sein zum Tode ist, dann setzt der Tod ein Sein voraus. Wenn eine schwangere Frau ihr Kind verliert, wenn es stirbt, bevor es ist, was betrauern wir dann, einen Tod ohne Sein, ein Nicht-Ereignis, wie in den 70er Jahren . postulierte?作者: annexation 時(shí)間: 2025-4-1 10:22 作者: Control-Group 時(shí)間: 2025-4-1 15:19 作者: Interlocking 時(shí)間: 2025-4-1 20:00 作者: ethereal 時(shí)間: 2025-4-2 02:00 作者: Cardioversion 時(shí)間: 2025-4-2 05:11
Bernd Skiera,Jochen Reiner,S?nke Albers dem humanen Immundefizienzvirus Typ 1 (HIV-1) infiziert zu werden. Lange war unklar, inwieweit der klinische Verlauf dieser Infektion bei H?mophiliepatienten dem Verlauf bei Patienten mit anderen Risikofaktoren ?hnelt.作者: 臥虎藏龍 時(shí)間: 2025-4-2 09:51 作者: OREX 時(shí)間: 2025-4-2 12:59 作者: 轉(zhuǎn)折點(diǎn) 時(shí)間: 2025-4-2 16:14
Christian Homburg,Martin Klarmann,Arnd VombergGuides through the state-of-the-art quantitative and qualitative market research methods.Provides an intuitive understanding of the material.Includes clear application examples for relevant topics
