標題: Titlebook: Handbook of Market Research; Christian Homburg,Martin Klarmann,Arnd Vomberg Living reference work 20200th edition Data Analytics.Market R [打印本頁] 作者: External-Otitis 時間: 2025-3-21 18:14
書目名稱Handbook of Market Research影響因子(影響力)
書目名稱Handbook of Market Research影響因子(影響力)學科排名
書目名稱Handbook of Market Research網(wǎng)絡(luò)公開度
書目名稱Handbook of Market Research網(wǎng)絡(luò)公開度學科排名
書目名稱Handbook of Market Research被引頻次
書目名稱Handbook of Market Research被引頻次學科排名
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書目名稱Handbook of Market Research年度引用學科排名
書目名稱Handbook of Market Research讀者反饋
書目名稱Handbook of Market Research讀者反饋學科排名
作者: Peristalsis 時間: 2025-3-21 22:43
Field Experiments,cus on causal inference and internal and external validity. We conclude the chapter with a practical case study as well as a brief literature review on recent published articles employing field experiments as a data collection method, providing the reader with a list of examples to consider and to r作者: 消滅 時間: 2025-3-22 04:11
Crafting Survey Research: A Systematic Process for Conducting Survey Research,n, we offer a systematic approach for crafting surveys. We discuss key steps and decisions in the survey design process, with a particular focus on standardized questionnaires, and we emphasize how those choices can help alleviate potential biases. Finally, we discuss how investigators can address p作者: 危險 時間: 2025-3-22 04:41
Challenges in Conducting International Market Research,laborative and iterative translation and statistical methods for testing equivalence. This chapter provides researchers with the methods and tools necessary to derive meaningful and sound conclusions from research designed to guide international marketing activities.作者: 著名 時間: 2025-3-22 09:11
Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers,s of good quality is challenging. We discuss good practice in finding IVs, and we examine common IV estimation approaches, such as the two-stage least squares approach and the control function approach. Furthermore, we consider other implementation challenges, such as dealing with endogeneity when t作者: 毀壞 時間: 2025-3-22 13:13
Fusion Modeling,res including mismatched groups of customers, data at different levels of aggregation, and more general missing data problems that commonly arise in marketing. This chapter provides readers with a step-by-step guide to developing Bayesian data fusion applications, including an example fully worked o作者: 骯臟 時間: 2025-3-22 17:23
Modeling Marketing Dynamics Using Vector Autoregressive (VAR) Models,emic researchers pay attention to whether a performance change is temporary (short-term) or lasting (long-term). Establishing the distinction between short-term and long-term marketing effectiveness is central to the understanding of marketing strategy and its implications, which this chapter aims t作者: 土坯 時間: 2025-3-22 23:43 作者: VEIL 時間: 2025-3-23 04:13 作者: Bph773 時間: 2025-3-23 08:05 作者: 學術(shù)討論會 時間: 2025-3-23 12:20 作者: Corporeal 時間: 2025-3-23 13:53
Modeling Customer Lifetime Value, Retention, and Churn,y are done with their assumptions and weaknesses. Next, an empirical application of the stochastic “standard” Pareto/NBD, and the BG/NBD models, as well as an explanatory Pareto/NBD model with covariates to grocery retailing store loyalty program scanner data, is done. The models show their ability 作者: 設(shè)想 時間: 2025-3-23 19:53
Choice-Based Conjoint Analysis, options, why consumers engage in or react to social media, etc. This chapter describes comprehensively the “state-of-the-art” of conjoint analysis and choice-based conjoint experiments and related estimation procedures.作者: 元音 時間: 2025-3-23 23:56 作者: fatuity 時間: 2025-3-24 05:28
Thomas Reutterer,Daniel Dantiv… Wird aber unter ‘Kapitalismus’ ein System verstanden, in dem die wirtschaftliche Freiheit nicht in eine feste Rechtsordnung eingebunden ist, die sie in den Dienst der vollen menschlichen Freiheit stellt und sie als eine besondere Dimension dieser Freiheit mit ihrem ethischen und religi?sen Mitt作者: 谷類 時間: 2025-3-24 06:50 作者: hidebound 時間: 2025-3-24 13:04
Experiments in Market Research,mes (e.g., sales, preferences) is one of the key questions in applied (as well as academic) research in marketing. While such questions may be answered based on observed values of activities and the respective outcomes using survey and/or archival data, it is often not possible to claim that the par作者: 鬼魂 時間: 2025-3-24 17:18 作者: 搬運工 時間: 2025-3-24 19:00
Crafting Survey Research: A Systematic Process for Conducting Survey Research,eneralize theories. However, conducting effective survey research is challenging. Survey researchers must induce participation by “over-surveyed” respondents, choose appropriately from among numerous design alternatives, and need to account for the respondents’ complex psychological processes when a作者: AVANT 時間: 2025-3-25 00:41
Challenges in Conducting International Market Research,earch in more than one country and provides approaches for addressing these challenges. The chapter examines the research process from the conceptual design of the research model to the choice of countries for data collection, the data collection process itself, and the data analysis and interpretat作者: 松軟無力 時間: 2025-3-25 05:47
Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers,s want to make causal inference of a marketing variable (e.g., price) on an outcome variable (e.g., sales), using observational data and a regression approach, they need the marketing variable to be exogenous. If the marketing variable is driven by factors unobserved by the researcher, such as the w作者: 驚惶 時間: 2025-3-25 08:13
Fusion Modeling,fusion including the classic example of combining data on media viewership for one group of customers with data on category purchases for a different group, a very common problem in marketing. While many missing data approaches focus on creating “fused” data sets that can be analyzed by others, we f作者: STENT 時間: 2025-3-25 14:56 作者: AVANT 時間: 2025-3-25 19:08 作者: Infiltrate 時間: 2025-3-25 23:02 作者: 欲望小妹 時間: 2025-3-26 01:20 作者: panorama 時間: 2025-3-26 06:30
Structural Equation Modeling,l fit evaluation, model respecification, and local fit assessment (including interpreting the parameters of the model). Various extensions of the core structural equation model are described to enable more general representations of measurement and latent variable models as well as applications of t作者: botany 時間: 2025-3-26 11:24 作者: Gesture 時間: 2025-3-26 16:39
Analysis of Variance, be used in the future. An experiment in which three groups of participants rate their liking of one of the logos would provide the necessary information to make this decision. The statistical challenge is to determine which (if any) of the three logos is liked significantly more than the others. Th作者: Rustproof 時間: 2025-3-26 20:30 作者: aptitude 時間: 2025-3-26 23:51 作者: SOB 時間: 2025-3-27 04:40 作者: 等待 時間: 2025-3-27 06:15
Logistic Regression and Discriminant Analysis, default) are typical in business practice and research. From a statistical perspective, these questions are characterized by a dichotomous dependent variable. Traditional regression analyses are not suitable for analyzing these types of problems, because the results that such models produce are gen作者: 譏笑 時間: 2025-3-27 11:10
Modeling Customer Lifetime Value, Retention, and Churn,ase. The customer relationship management strategy and marketing resource allocation are based on this metric. Managers therefore need to predict the retention but also the purchase behavior of their customers..This chapter is a systematic review of the most common CLV, retention, and churn modeling作者: incredulity 時間: 2025-3-27 16:40
Choice-Based Conjoint Analysis, consumers like or value specific products, which then leads to a purchase decision. In particular, the method discovers the utilities that (product) attributes add to the overall utility of a product (or stimuli). Conjoint analysis has emerged from the traditional rating- or ranking-based method in作者: TIA742 時間: 2025-3-27 20:39
Dominique M. Hanssens1995. Taking the large List tidal basin between the islands of Sylt and R?m? in the northern Wadden Sea as an example, we measured the exchange of water, sediment, biologically relevant substances and organisms between land, atmosphere, tidal basin and the adjacent North Sea. In case of an imbalance作者: CURL 時間: 2025-3-27 21:55
Torsten Bornemann,Stefan Hattulat. Am Horizont liegen Sandb?nke und Inseln, dahinter die offene Nordsee. Anders gliedert sich das Wattenmeer von See aus. Durch tiefe Rinnen einstr?mend, flutet das Nordseewasser über die. Watten, verteilt sich auf immer kleinere Priele, die schlie?lich in Salzwiesen und an Wattwasserscheiden enden.作者: 擔憂 時間: 2025-3-28 06:06 作者: 四目在模仿 時間: 2025-3-28 07:09
Arnd Vomberg,Martin Klarmannaus, d.h., der/die Programmierer/in mu? keinen expliziten Code schreiben, um zur Laufzeit selbst angelegten Speicherplatz wieder freizugeben, wenn bestimmte Objekte oder Datenstrukturen nicht mehr ben?tigt werden. Der Speicherplatz wird dagegen automatisch angelegt und freigegeben, wenn er nicht meh作者: Minatory 時間: 2025-3-28 12:40 作者: dyspareunia 時間: 2025-3-28 16:17
Shuba Srinivasanermanenter und hoher ?ffentlicher Aufmerksamkeit. Das ist auch kein Wunder, ist doch der Arbeitsmarkt für die meisten Bürger das wichtigste wirtschaftliche Umfeld, von dem Wohlstand und Lebenszufriedenheit in entscheidendem Ma?e abh?ngen.作者: 荒唐 時間: 2025-3-28 21:57 作者: sigmoid-colon 時間: 2025-3-28 22:55
Sonja Gensleren dienen. Es steht z.B. Pate bei der Einnahmenstruktur der Musgraveschen Allokationsabteilung als Teil des dreigeteilten funktionellen Budgets (Allokations-, Distributions-und Stabilisierungsabteilung). Wenn einzelne Bürger oder eine Gruppe von Bürgern allokative Ausgaben in dem Sinn verursachen, d作者: 同步信息 時間: 2025-3-29 07:06 作者: Interim 時間: 2025-3-29 10:31 作者: Cocker 時間: 2025-3-29 13:45
Herbert Castéran,Lars Meyer-Waarden,Werner Reinartzcs, medication and operative procedure. As a consequence, defects in plasmatic as well as in cellular components of the coagulation system can result in severe bleeding complications. Due to the diverse nature of hemostasis disorders and the variety of therapeutic options, a targeted therapeutic man作者: 男生戴手銬 時間: 2025-3-29 15:41
Felix Eggers,Henrik Sattler,Thorsten Teichert,Franziska V?lcknercs, medication and operative procedure. As a consequence, defects in plasmatic as well as in cellular components of the coagulation system can result in severe bleeding complications. Due to the diverse nature of hemostasis disorders and the variety of therapeutic options, a targeted therapeutic man作者: BILE 時間: 2025-3-29 21:24 作者: 最低點 時間: 2025-3-30 03:01
Arnd Vomberg,Martin Klarmannaus, d.h., der/die Programmierer/in mu? keinen expliziten Code schreiben, um zur Laufzeit selbst angelegten Speicherplatz wieder freizugeben, wenn bestimmte Objekte oder Datenstrukturen nicht mehr ben?tigt werden. Der Speicherplatz wird dagegen automatisch angelegt und freigegeben, wenn er nicht mehr ben?tigt wird.作者: 取回 時間: 2025-3-30 07:51
Andreas Engelen,Monika Engelen,C. Samuel Craigerungen und Speicherbereinigungsverfahren besch?ftigt haben, geben wir in diesem Kapitel noch einen kurzen Ausblick auf die Compiler-Entwicklung im allgemeinen und auf Varianten von Compilern, bevor wir uns im zweiten Teil des Buches mit der Praxis des übersetzerbaus besch?ftigen.作者: omnibus 時間: 2025-3-30 12:15 作者: CRATE 時間: 2025-3-30 12:43 作者: 他一致 時間: 2025-3-30 16:39 作者: Banquet 時間: 2025-3-30 23:17 作者: 得罪 時間: 2025-3-31 01:48
Elea McDonnell Feit,Eric T. BradlowDer Parser erzeugt aus dem Java-Programm einen .. Zun?chst enth?lt dieser Baum nur die Informationen der Terminalsymbole, die vom Scanner geliefert werden (z.B. Identifierbezeichner, den Wert einer Integerzahl usw.). Durch die Attributierung wird der Baum um weitere Informationen erg?nzt.作者: 蓋他為秘密 時間: 2025-3-31 08:50
Hans Baumgartner,Bert WeijtersDie Soziale Marktwirtschaft versteht sich von ihrer Idee her als ein .: Die Regeln des Umgangs des Menschen mit sich selbst, mit anderen und mit den Dingen sollen im Dienste des Menschen gestaltet sein. Die Ordnung in Wirtschaft, Staat und Gesellschaft ist um des Menschen willen, nicht aber der Mensch um der Ordnung willen da.作者: 過去分詞 時間: 2025-3-31 09:14 作者: DEFER 時間: 2025-3-31 16:49
Bernd Skiera,Jochen Reiner,S?nke AlbersCompared with adults, neonates have poor in vitro platelet function and very low levels of some procoagulatory factors (1). Their platelets react hyporesponsively to a variety of physiological agonists, resulting in decreased platelet activation and aggregation (2).作者: 引起痛苦 時間: 2025-3-31 20:23 作者: Corporeal 時間: 2025-4-1 01:14
Arnd Vomberg,Simone WiesThe Johann Lukas Schoenlein Prize was first awarded in 1977, sponsored originally by the Immuno Company, now Baxter, to commemorate J. L. Schoenlein, who gave the name to hemophilia. Schoenlein was made a professor at the early age of 26 and taught in Zurich from 1833 to 1840.作者: Limpid 時間: 2025-4-1 02:03 作者: finite 時間: 2025-4-1 06:45
Jan R. Landwehrnieurs. Glücklicherweise sind übersetzer sehr gut verstandene Softwaresysteme mit bew?hrten Strukturierungsprinzipien, die mit gewissen Anpassungen auf fast alle h?heren Programmiersprachen anwendbar sind.作者: Blood-Clot 時間: 2025-4-1 10:18 作者: 領(lǐng)帶 時間: 2025-4-1 17:36
