標題: Titlebook: Globally-Minded Marketing; A Cultural Approach Carlos J. Torelli,Maria A. Rodas Textbook 2024 The Editor(s) (if applicable) and The Author [打印本頁] 作者: Mottled 時間: 2025-3-21 18:31
書目名稱Globally-Minded Marketing影響因子(影響力)
書目名稱Globally-Minded Marketing影響因子(影響力)學科排名
書目名稱Globally-Minded Marketing網(wǎng)絡公開度
書目名稱Globally-Minded Marketing網(wǎng)絡公開度學科排名
書目名稱Globally-Minded Marketing被引頻次
書目名稱Globally-Minded Marketing被引頻次學科排名
書目名稱Globally-Minded Marketing年度引用
書目名稱Globally-Minded Marketing年度引用學科排名
書目名稱Globally-Minded Marketing讀者反饋
書目名稱Globally-Minded Marketing讀者反饋學科排名
作者: 混合 時間: 2025-3-21 22:36
Global Marketing vs. Globally-Minded Marketingces that have value for customers, clients, partners, and society at large. Accordingly, global marketing is viewed as an issue that affects only companies that operate globally. This chapter argues that global marketing issues are important to all companies, regardless of whether they sell their go作者: NOT 時間: 2025-3-22 00:50
Environmental Analysis and Market Entry Decisionsof the political, regulatory, and economic environment. This information is later used to estimate the size of potential markets, their relative attractiveness, and the most suitable strategy for entering such markets. The information gathered during an economic analysis is instrumental for estimati作者: 革新 時間: 2025-3-22 05:32
Foundations of Culture. These shared elements, ranging from values and beliefs to behavioral scripts for social interactions, form a shared reality that exists across a certain region and evolves over time. Culture emerges as a solution to human challenges, shaped by environmental factors like climate and topography. Int作者: maroon 時間: 2025-3-22 10:18 作者: 流行 時間: 2025-3-22 15:52
Culture and Consumer Behaviorre, notably the individualism-collectivism and vertical-horizontal distinctions, shapes consumer self-definition, motivation, information processing, judgment, and behavior, thereby impacting their preferences and responsiveness to brand communication. However, with the surge of multiculturalism in 作者: 流行 時間: 2025-3-22 19:58
Brands, Brand Equity, and Cultural Equityds are associations in consumers’ minds that can be used to fulfill a variety of personal and collective goals. Brands that distinctively succeed at fulfilling consumers’ goals are said to have equity, or the distinctive types of brand knowledge that trigger favorable consumers’ responses to the mar作者: 不如樂死去 時間: 2025-3-23 00:04
The Cultural Auditl audit evaluates a brand’s association with various cultural categories, serving as a starting point to gain a comprehensive understanding of the brand and its market. It further aids in delineating cultural segments based on the brand characteristics, which can be a crucial step for developing cul作者: beta-carotene 時間: 2025-3-23 02:20
Crafting a Comprehensive Marketing Plan: Cultural Positioning and Economic Foundationstroduced to target consumers in the foreign market. Upon delineating the target market in terms of demographics, psychographics, and lifestyle characteristics of consumers, a cultural positioning is articulated based on the intended attributes, benefits, and cultural meaning for the brand in the min作者: 河潭 時間: 2025-3-23 09:03 作者: 仔細閱讀 時間: 2025-3-23 10:37
Communications to Build Cultural Equityrt the brand’s distinctive cultural positioning. Advertising is often the central action for fulfilling communication objectives, but other actions such as publicity, event marketing, and personal selling are also important for communicating a brand’s positioning. There are four broad approaches for作者: 形上升才刺激 時間: 2025-3-23 16:37
Distribution and Pricing Decisions to Build Cultural Equityon and pricing strategies that will facilitate the marketing exchange and build cultural equity. A distribution (or channel) strategy considers the different organizations (e.g., distributors, franchisees, wholesalers, etc.) and actions (e.g., joint ventures, distribution agreements, licensing, etc.作者: RUPT 時間: 2025-3-23 20:04
Approaches to Global Expansions: Standardization vs. Adaptationbe the different approaches that companies explicitly, or implicitly, adopt when expanding their foreign operations. The framework is based on the observation that some companies prefer, and can afford, to standardize the marketing mix when entering new markets, whereas others favor and are compelle作者: 潛伏期 時間: 2025-3-23 23:09
Dealing with a Negative Country Images from developing countries when attempting to enter markets in developed countries, as consumers in developed countries often associate brands from developing countries with poor product quality. To overcome negative country-of-origin associations, brands from developing countries can do the follow作者: 會犯錯誤 時間: 2025-3-24 03:43
Luzia Dietsche,Joachim Lammarschions. As nations come closer together, globalization is creating multicultural spaces in contemporary societies, a phenomenon that has direct consequences for marketing in a globalized world. Specifically, global marketers need to pay attention to the five forces of globalization: growing multicultu作者: 菊花 時間: 2025-3-24 08:59 作者: 名次后綴 時間: 2025-3-24 12:56 作者: 相同 時間: 2025-3-24 18:36 作者: CON 時間: 2025-3-24 20:37 作者: Oratory 時間: 2025-3-24 23:22 作者: CARK 時間: 2025-3-25 04:59 作者: 做作 時間: 2025-3-25 10:16 作者: 代替 時間: 2025-3-25 13:24
Roque B. Fernández,Katherina Fernándeztroduced to target consumers in the foreign market. Upon delineating the target market in terms of demographics, psychographics, and lifestyle characteristics of consumers, a cultural positioning is articulated based on the intended attributes, benefits, and cultural meaning for the brand in the min作者: 失誤 時間: 2025-3-25 18:26 作者: Robust 時間: 2025-3-25 23:52
Marín Pompa-García,J. Julio Camarerort the brand’s distinctive cultural positioning. Advertising is often the central action for fulfilling communication objectives, but other actions such as publicity, event marketing, and personal selling are also important for communicating a brand’s positioning. There are four broad approaches for作者: Limousine 時間: 2025-3-26 03:26
María Guadalupe Arenillas,Michael J. Lazzaraon and pricing strategies that will facilitate the marketing exchange and build cultural equity. A distribution (or channel) strategy considers the different organizations (e.g., distributors, franchisees, wholesalers, etc.) and actions (e.g., joint ventures, distribution agreements, licensing, etc.作者: Constrain 時間: 2025-3-26 04:18
,Nicaragua’S Pragmatic Ideologues,be the different approaches that companies explicitly, or implicitly, adopt when expanding their foreign operations. The framework is based on the observation that some companies prefer, and can afford, to standardize the marketing mix when entering new markets, whereas others favor and are compelle作者: Postmenopause 時間: 2025-3-26 11:49 作者: Ccu106 時間: 2025-3-26 15:48
https://doi.org/10.1007/978-3-031-50812-7global marketing; global branding; consumer behavior; ethnic marketing; branding; cross-cultural; consumer作者: COM 時間: 2025-3-26 18:45 作者: STRIA 時間: 2025-3-26 21:17 作者: Constrain 時間: 2025-3-27 04:59 作者: 過于平凡 時間: 2025-3-27 05:16
Dealing with a Negative Country Imageeveloping countries with poor product quality. To overcome negative country-of-origin associations, brands from developing countries can do the following: (1) Hide the country of origin and adapt the communication strategy; (2) Acquire a high-reputation brand; (3) Change the negative country image; and (4) Leverage a broadly defined region.作者: 胖人手藝好 時間: 2025-3-27 12:30 作者: 膝蓋 時間: 2025-3-27 14:50
https://doi.org/10.1007/978-1-349-15305-3ulfilling consumers’ goals are said to have equity, or the distinctive types of brand knowledge that trigger favorable consumers’ responses to the marketing of the brand. When the brand knowledge is of a cultural nature (i.e., the brand’s meaning as a cultural symbol), we say that the brand has cultural equity.作者: libertine 時間: 2025-3-27 18:15
https://doi.org/10.1007/978-3-319-99552-6eveloping countries with poor product quality. To overcome negative country-of-origin associations, brands from developing countries can do the following: (1) Hide the country of origin and adapt the communication strategy; (2) Acquire a high-reputation brand; (3) Change the negative country image; and (4) Leverage a broadly defined region.作者: FLINT 時間: 2025-3-28 01:12
Luzia Dietsche,Joachim Lammarschralism, increased competition from every corner of the world, cultural mixing, information flows and co-creation, and global interdependencies. This book illustrates how marketers can take advantage of these forces to build brands that resonate with consumers at a cultural level.作者: 官僚統(tǒng)治 時間: 2025-3-28 02:28
https://doi.org/10.1057/9780230554597ods abroad or remain serving a domestic market. We define globally-minded marketing as the adoption of a global mindset in the process of planning and executing a marketing strategy across multiple cultures and ethnic segments.作者: 成績上升 時間: 2025-3-28 07:51
Communication, Science, and Technology,ng the size of a new market, which facilitates the process of selecting which market(s) to enter, as well as provides baseline estimates of sales, market share, revenues, and profits in a foreign endeavor.作者: 神圣將軍 時間: 2025-3-28 12:25 作者: ATP861 時間: 2025-3-28 18:21 作者: antiandrogen 時間: 2025-3-28 20:02
María Guadalupe Arenillas,Michael J. Lazzara) involved in the process of making a product or service available to target consumers. Pricing refers to the sum of all the values that consumers exchange for the benefits of having or using the product or service.作者: Relinquish 時間: 2025-3-29 00:10 作者: 注射器 時間: 2025-3-29 03:04 作者: 包裹 時間: 2025-3-29 07:53 作者: 用肘 時間: 2025-3-29 12:10
Environmental Analysis and Market Entry Decisionsng the size of a new market, which facilitates the process of selecting which market(s) to enter, as well as provides baseline estimates of sales, market share, revenues, and profits in a foreign endeavor.作者: 技術 時間: 2025-3-29 18:40 作者: glucagon 時間: 2025-3-29 23:39
Communications to Build Cultural Equity communicating a brand’s cultural significance: emphasizing the brand’s country-of-origin connection, creating relevant cultural meanings, leveraging cultural symbols in ads, and through cultural storytelling.作者: Lasting 時間: 2025-3-30 00:00 作者: 驚惶 時間: 2025-3-30 04:33 作者: abduction 時間: 2025-3-30 08:35 作者: 放牧 時間: 2025-3-30 12:37 作者: 思想上升 時間: 2025-3-30 17:41 作者: Fulminate 時間: 2025-3-30 23:29 作者: 蜿蜒而流 時間: 2025-3-31 02:02
The Cultural Auditn of origin, the perceived brand globalness, the embodiment of abstract cultural characteristics, and the degree of cultural authority the brand holds. These insights can inform strategies to expand and leverage a brand’s cultural equity, laying a solid foundation for future brand icon-building endeavors.
