標(biāo)題: Titlebook: Globalization, Culture, and Branding; How to Leverage Cult Carlos J. Torelli Book 2013 Carlos J. Torelli 2013 brand.branding.marketing [打印本頁] 作者: deduce 時間: 2025-3-21 18:05
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作者: Externalize 時間: 2025-3-21 22:26 作者: STIT 時間: 2025-3-22 01:39 作者: 衰弱的心 時間: 2025-3-22 07:27
https://doi.org/10.1007/978-2-287-99076-2ng the month. This will give him the opportunity to stress his superior selling skills, something critical for his dream job as an office manager. On his way to work, John notices a billboard for the new . ATS, “Built to Be the World’s Best,” which reminds him to stop by the nearby . dealer to check this attractive new model.作者: 廢止 時間: 2025-3-22 11:31
,L’ottimizzazione del mezzo di contrasto,ery high levels of brand awareness.. Iconic brands have also been referred to as timeless brands with long-standing traditions.. These popular conceptualizations of an iconic brand are not very distinctive because they are just synonymous with brands with a recent or long history of high brand equity (see chapter 1).作者: BYRE 時間: 2025-3-22 14:11
Brands and Models of Brand Equitye. These findings support the idea that brands matter to three different groups of stakeholders: ., ., and .. Why are brands of interest for these different groups? Let us answer this question by focusing on the functions that brands perform for each group.作者: BYRE 時間: 2025-3-22 18:08 作者: 擁護者 時間: 2025-3-22 21:58 作者: bifurcate 時間: 2025-3-23 03:08
,Facteur de réussite Structure de pilotage,ill Broonzy, Ike Turner, and Arthur Crudup were performing Presley’s style of music well before it was Presley’s style.. However, none of these musicians skyrocketed to the top of the cultural podium as Elvis did. Why? Among other reasons, because these black musicians did not embody the image, trai作者: thrombosis 時間: 2025-3-23 07:49
La Ni?a and the Making of Climate Optimismtuations in cultural terms. In some cases, this . can induce an assimilation of consumers’ judgments and actions to implicit cultural values and norms. However, on other occasions, framing a situation in cultural terms can create a contrast and elicit exclusionary responses. Furthermore, all of this作者: conifer 時間: 2025-3-23 11:24 作者: sperse 時間: 2025-3-23 16:16
Cultural Equityill Broonzy, Ike Turner, and Arthur Crudup were performing Presley’s style of music well before it was Presley’s style.. However, none of these musicians skyrocketed to the top of the cultural podium as Elvis did. Why? Among other reasons, because these black musicians did not embody the image, trai作者: osteocytes 時間: 2025-3-23 20:52
Consumers’ Reactions to the Cultural Meanings in Brandstuations in cultural terms. In some cases, this . can induce an assimilation of consumers’ judgments and actions to implicit cultural values and norms. However, on other occasions, framing a situation in cultural terms can create a contrast and elicit exclusionary responses. Furthermore, all of this作者: 燒瓶 時間: 2025-3-23 23:03
Brands and the Fulfillment of Cultural-Identity Needsth of July might increase the value that he sees in . cars, which symbolize the salient American identity. A central issue discussed in this chapter is the extent to which consumers’ valuation of a brand (e.g., evaluations, purchase intentions, or willingness to pay for branded products) responds to作者: VALID 時間: 2025-3-24 04:54
Book 2013Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.作者: 感激小女 時間: 2025-3-24 10:19
https://doi.org/10.1057/9781137331953brand; branding; marketing作者: ferment 時間: 2025-3-24 12:51 作者: Generator 時間: 2025-3-24 17:02
Overview: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.978-1-349-46218-6978-1-137-33195-3作者: OFF 時間: 2025-3-24 21:07 作者: Pruritus 時間: 2025-3-25 02:37
,Facteur de réussite Structure de pilotage,s of all time—having sold over one billion records worldwide (60 percent of these sales in the United States), more than anyone else in the history of the recording industry.. Interest in Elvis extends well beyond his music and includes a flourishing publishing industry built around his persona (7,3作者: HAIL 時間: 2025-3-25 07:21 作者: 我吃花盤旋 時間: 2025-3-25 08:30 作者: grandiose 時間: 2025-3-25 15:17 作者: 楓樹 時間: 2025-3-25 18:14
,L’ottimizzazione del mezzo di contrasto,this endeavor.. Iconic brands have captured much attention from marketing practitioners and consumers alike, and one can easily find numerous recommendations from marketing consultants for building iconic brands. Unfortunately, because these recommendations often lack a strong theoretical basis, the作者: 貞潔 時間: 2025-3-25 21:50
https://doi.org/10.1007/978-2-8178-0225-1ith the notion that brands are assets capable of generating future streams of revenues for the firm (see chapter 1).. Leveraging brand equity refers to the implementation of growth strategies that fit with the equity built into the brand. Adopting H. Igor Ansoff’s product-market expansion grid,. gro作者: foliage 時間: 2025-3-26 02:41 作者: 稀釋前 時間: 2025-3-26 05:01 作者: 秘傳 時間: 2025-3-26 11:25
Consumers from Different Culturesrfection (using soy milk, light foam, extra hot, and with an extra kick of espresso) by Celeste at the nearby Starbucks. John is looking forward to another exciting day at work that will get him closer to his dream of becoming office manager. He is well ahead of his peers in terms of the dollar amou作者: chisel 時間: 2025-3-26 16:35
Consumers’ Reactions to the Cultural Meanings in Brands in central Tehran in April 2009. Although wearing a . miniskirt in public is grounds for being arrested, the aisles were crowded soon after the store opening, and the venture was anticipated to quickly become profitable.. The sudden success of the . store stands out against an apparent negative sen作者: 在駕駛 時間: 2025-3-26 19:33 作者: HEED 時間: 2025-3-26 23:16
Putting It All Together: Why and How to Build an Iconic Brandthis endeavor.. Iconic brands have captured much attention from marketing practitioners and consumers alike, and one can easily find numerous recommendations from marketing consultants for building iconic brands. Unfortunately, because these recommendations often lack a strong theoretical basis, the作者: 全神貫注于 時間: 2025-3-27 03:18
Leveraging and Protecting Cultural Equityith the notion that brands are assets capable of generating future streams of revenues for the firm (see chapter 1).. Leveraging brand equity refers to the implementation of growth strategies that fit with the equity built into the brand. Adopting H. Igor Ansoff’s product-market expansion grid,. gro作者: 用手捏 時間: 2025-3-27 08:45
A New Method for Sharing the Public Keys in Opportunistic Networksucture is proposed in order to encrypt the messages and sharing nodes’ public key in Opportunistic Networks. By this new structure, intermediate nodes may route messages while they are not able to extract payload of a message.作者: laceration 時間: 2025-3-27 13:19 作者: 彈藥 時間: 2025-3-27 14:51
Ewan Davidson,?zgür Akgün,Joan Espasa,Peter Nightingaleheart failure compensatory reactions take place which in themselves lead to further pathological changes in the heart and other organs, and can thus exacerbate the basic disease and its symptoms. In the following sections, the fundamentals of cardiac muscle contraction, the regulation of contractile作者: 新陳代謝 時間: 2025-3-27 21:19
Cloud-Assisted IoT-Based Smart Respiratory Monitoring System for Asthma Patients,cation after analyzing patient information. Watermarking and signal enhancement techniques are used to secure and reduce identity theft in the transmission. The proposed work has been authenticated by both simulation and experimental results.作者: 橫截,橫斷 時間: 2025-3-27 22:35
Kaj Fricklabor mit dem Ganzk?rperplethysmographen sind darum zu erwarten. Wir benützen am Krankenbett die Vitalkapazit?tsmessung in Kombination mit der Atemfrequenz zur Verlaufskontrolle der Analgesietiefe. Vitalkapazit?tskontrollen werden mindestens viermal pro Tag bei jedem Patienten vorgenommen.作者: TSH582 時間: 2025-3-28 05:56 作者: Gingivitis 時間: 2025-3-28 07:16
N?he und Bedrohung. Medienberichterstattung über illegale Einwanderung aus Afrikaber Bootsflüchtlinge, die auf der italienischen Insel Lampedusa ankommen, untersucht. Wird das Problem der illegalen Einwanderung aus Afrika in einem Land wie Italien, an dessen Str?nden j?hrlich tausende Flüchtlinge ankommen, anders wahrgenommen als in dem weit von der afrikanischen Küste entfernt 作者: 離開可分裂 時間: 2025-3-28 10:31
