標(biāo)題: Titlebook: Global Perspectives in Marketing for the 21st Century; Proceedings of the 1 Ajay K. Manrai,H. Lee Meadow Conference proceedings 2015 Academ [打印本頁(yè)] 作者: Concave 時(shí)間: 2025-3-21 17:10
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書目名稱Global Perspectives in Marketing for the 21st Century讀者反饋
書目名稱Global Perspectives in Marketing for the 21st Century讀者反饋學(xué)科排名
作者: MIR 時(shí)間: 2025-3-21 21:10
Ajay K. Manrai,H. Lee MeadowIncludes the full proceedings of the 1999 World Marketing Congress.Offers quality research and insights in the field of marketing from a global perspective.Includes contributions related to marketing 作者: Ancillary 時(shí)間: 2025-3-22 03:22
978-3-319-38697-3Academy of Marketing Science 2015作者: Judicious 時(shí)間: 2025-3-22 05:17 作者: 拱墻 時(shí)間: 2025-3-22 09:03
https://doi.org/10.1007/978-1-4612-1662-9Our model suggests that consumers choose among alternative distribution channels on the basis of the relative opportunity costs of time, costs of the goods, pleasure derived from shopping, perceived value of the goods, and relative risk of each channel.作者: debris 時(shí)間: 2025-3-22 13:59 作者: debris 時(shí)間: 2025-3-22 17:47
First-order Differential Equations, into the input variables that had the most impact on performance, and the conjunctions of factors that impact performance. For illustrative purposes the analysis is performed on the hospitality sector, using data collected from 100 hotel units located in the UK.作者: insincerity 時(shí)間: 2025-3-22 22:02 作者: Creditee 時(shí)間: 2025-3-23 05:08
Exploring the Evolution of the Logistics Channel in Electronic Commerce: A Research Program,e marketing channel, while much research on the subject tends to deal with the idea of “generalized disintermediation.” Three propositions are put forward; one of them concerns the nature of this logistical intermediation, and the other two relate to the sen/ice providers who exercise operational responsibilities.作者: 輕快帶來危險(xiǎn) 時(shí)間: 2025-3-23 07:34 作者: adj憂郁的 時(shí)間: 2025-3-23 12:27
Introduction to Organic Electronic DevicesA case study was done of the development of a service designed to help large companies, develop relationships with teenagers. The focus of the case study is on determining why target companies did not find the service appealing enough to buy it.作者: Pantry 時(shí)間: 2025-3-23 14:18
Using Bit-Strings And Character-StringsThis paper explores the duration of relationships between banks and commercial customers. An empirical investigation reveals that the past does not predict the future and that trust is the major explaining factor.作者: 粗語(yǔ) 時(shí)間: 2025-3-23 21:46 作者: acolyte 時(shí)間: 2025-3-24 00:28 作者: 高談闊論 時(shí)間: 2025-3-24 03:09
Diseases Caused by Soilborne Fungi,Older adults are a key leisure travel market segment. Thus, it is imperative to understand age differences in how travelers respond to destination advertising used to prompt the destination selection decision.作者: 惡臭 時(shí)間: 2025-3-24 08:44
Are Companies Afraid of Relationships with Consumers? A Case Study,A case study was done of the development of a service designed to help large companies, develop relationships with teenagers. The focus of the case study is on determining why target companies did not find the service appealing enough to buy it.作者: 怎樣才咆哮 時(shí)間: 2025-3-24 12:30 作者: 友好關(guān)系 時(shí)間: 2025-3-24 15:26 作者: 發(fā)微光 時(shí)間: 2025-3-24 19:36
Exploring the Relevance of Organizational Buying Theory in Chinese Advertising Client-Advertising ATo try and gain insights into the advertising client-advertising agency relationship, recent research has attempted to apply organizational theory frameworks. The four key areas to consider in the client-agency relationship are the task, the buying center, the process, and power.作者: 否認(rèn) 時(shí)間: 2025-3-25 02:24 作者: right-atrium 時(shí)間: 2025-3-25 04:09 作者: ESPY 時(shí)間: 2025-3-25 09:28
An introduction to optimization methods,pain/vise associations between words. This matrix can be used as input data set in multivariate analysis. The paper discusses a selection of problems involved in quantifying qualitative information. The empirical analysis is based on focus groups concerning a tourist catalogue.作者: Addictive 時(shí)間: 2025-3-25 14:04
Introduction to Optimization of Structures that can give estimates of the size of such an additive outlier or temporary level shift relative to an outlier-free time series. These estimated sizes than measure the impact of promotion. We illustrate our method for two examples concerning market shares of fast-moving consumer goods.作者: 節(jié)省 時(shí)間: 2025-3-25 18:31
Gopinath Kallianpur,Rajeeva L. Karandikarstrument of pretesting the commercial campaign. The aim of this paper is to document the advantages of the conjoint-analysis (CA) as a technique for pretesting ads. To evaluate the possibility of using the CA we try in to measure in an empirical study, if informative and emotional ads have an influence on the preferences of the respondent.作者: 幾何學(xué)家 時(shí)間: 2025-3-25 21:31 作者: FAST 時(shí)間: 2025-3-26 01:04 作者: Femish 時(shí)間: 2025-3-26 07:18 作者: HUMP 時(shí)間: 2025-3-26 10:15
Mars: The Little Planet that Could,l stimuli, brand consciousness, and preference for foreign brands. Personal income moderates the relationship between hedonistic consumption and brand consciousness. Conceptual importance and managerial implications are discussed作者: glamor 時(shí)間: 2025-3-26 15:04
Quantitative Analysis of Focus Group Interviews,pain/vise associations between words. This matrix can be used as input data set in multivariate analysis. The paper discusses a selection of problems involved in quantifying qualitative information. The empirical analysis is based on focus groups concerning a tourist catalogue.作者: 有雜色 時(shí)間: 2025-3-26 18:36 作者: tattle 時(shí)間: 2025-3-26 22:04 作者: 腫塊 時(shí)間: 2025-3-27 02:40 作者: 小蟲 時(shí)間: 2025-3-27 08:12 作者: 織布機(jī) 時(shí)間: 2025-3-27 10:11
Value of Computers, Familiarity and Involvement among Asian and Australian University Students,s but significant differences on the basis of gender. The interrelations among the constructs are also explored and results are reported. Conclusions and implications for management are drawn, limitations are noted and directions for future research are indicated.作者: 新字 時(shí)間: 2025-3-27 13:52 作者: BRAVE 時(shí)間: 2025-3-27 18:29
,In the Beginning…There Were No Standards,f moving goods and services through the channel. Furthermore, existing channel variation between countries poses a sizeable threat to the effectiveness of an integrated international distribution strategy.作者: Aggressive 時(shí)間: 2025-3-27 22:56 作者: Default 時(shí)間: 2025-3-28 03:23 作者: Inscrutable 時(shí)間: 2025-3-28 08:47
International Channels of Distribution: Who Decides and How?,f moving goods and services through the channel. Furthermore, existing channel variation between countries poses a sizeable threat to the effectiveness of an integrated international distribution strategy.作者: 歡呼 時(shí)間: 2025-3-28 13:44
Combining Information from Web Based Survey and Telephone Survey,s to perform an additional survey, with better quality with respect to the response rate and self selection bias, to combine the two surveys by statistical modelling. This approach is used to study a specific web site, where data were collected both by web and telephone surveys.作者: 我不怕犧牲 時(shí)間: 2025-3-28 17:29 作者: DAUNT 時(shí)間: 2025-3-28 19:12
Conference proceedings 2015g for the 21st Century.. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior..Founded in 1971, the Academy of Market作者: 職業(yè) 時(shí)間: 2025-3-29 00:15
Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional ChannOur model suggests that consumers choose among alternative distribution channels on the basis of the relative opportunity costs of time, costs of the goods, pleasure derived from shopping, perceived value of the goods, and relative risk of each channel.作者: 埋葬 時(shí)間: 2025-3-29 04:19 作者: Simulate 時(shí)間: 2025-3-29 08:49 作者: FAZE 時(shí)間: 2025-3-29 13:35
Culture and Communication in International Marketing Channels, 1991; Bigoness and Blakely 1996; Dyer and Song 1997). The basic question, which has been argued for decades (see for instance, Buzzell 1968; Levitt 1983), is whether (or to what extent) management theories and practices are transferable across cultures (Douglas and Wind 1987). Some assert that glob作者: congenial 時(shí)間: 2025-3-29 16:27 作者: EXPEL 時(shí)間: 2025-3-29 20:07 作者: embolus 時(shí)間: 2025-3-30 03:32
The Impact of Promotional Activity on Market Share: A Robust Approach, has an effect, it generate an additive outlier or a temporary level shift in the market share data. We propose an outlier robust estimation technique that can give estimates of the size of such an additive outlier or temporary level shift relative to an outlier-free time series. These estimated siz作者: Adrenal-Glands 時(shí)間: 2025-3-30 04:34
Preference Oriented Measurement of Advertising Response,ase their advertising budget to reach the same amount of ad contacts. To be sure, that they don’t waste the money, the companies more often use the instrument of pretesting the commercial campaign. The aim of this paper is to document the advantages of the conjoint-analysis (CA) as a technique for p作者: CRATE 時(shí)間: 2025-3-30 09:06 作者: mercenary 時(shí)間: 2025-3-30 13:34
Franchising Research in a European Context,ng in a European perspective. Studies of contemporary literature show a lack of franchising research generally (Hamilton and Watts, 1998), and little on international franchising issues (Elango and Fried, 1997), (Hoffman and Preble, 1995). This paper presents an overview of franchising in the existi作者: 泄露 時(shí)間: 2025-3-30 20:12 作者: TERRA 時(shí)間: 2025-3-31 00:03 作者: 正論 時(shí)間: 2025-3-31 01:12
Value of Computers, Familiarity and Involvement among Asian and Australian University Students,Australian business school with a large Asian student population. Results show no differences on these constructs between Asian and Australian students but significant differences on the basis of gender. The interrelations among the constructs are also explored and results are reported. Conclusions 作者: 小淡水魚 時(shí)間: 2025-3-31 06:52
The Characteristics of Emerging Hedonistic Consumers in China: An Empirical Investigation,nsumption value is negatively associated with utilitarian orientation, and positively associated with fashion orientation, responsiveness to commercial stimuli, brand consciousness, and preference for foreign brands. Personal income moderates the relationship between hedonistic consumption and brand作者: 易改變 時(shí)間: 2025-3-31 13:03
https://doi.org/10.1007/978-1-4612-1662-9Our model suggests that consumers choose among alternative distribution channels on the basis of the relative opportunity costs of time, costs of the goods, pleasure derived from shopping, perceived value of the goods, and relative risk of each channel.作者: HUMP 時(shí)間: 2025-3-31 16:52
Regulatory Landscape and Digital Rights,e marketing channel, while much research on the subject tends to deal with the idea of “generalized disintermediation.” Three propositions are put forward; one of them concerns the nature of this logistical intermediation, and the other two relate to the sen/ice providers who exercise operational re作者: corpuscle 時(shí)間: 2025-3-31 20:48
