標(biāo)題: Titlebook: Global Marketing Strategy; An Executive Digest Bodo B. Schlegelmilch Book 2022Latest edition Springer Nature Switzerland AG 2022 Culture.Em [打印本頁] 作者: 誓約 時(shí)間: 2025-3-21 17:46
書目名稱Global Marketing Strategy影響因子(影響力)
作者: Nibble 時(shí)間: 2025-3-22 00:06
Steps in Developing Global Marketing Strategies,ategic choices of a company and discusses one of the most influential approaches to corporate strategy, namely, the Resource Based View of the firm. We finish with some remarks on the role of corporate management systems, which support and monitor strategic choices. In this context, we also point ou作者: CRUMB 時(shí)間: 2025-3-22 00:26
Segmenting Targeting and Positioning in Global Markets,d about passing data across country boundaries. This chapter starts with a short review of traditional segmentation methods and an explanation of how Big Data has advanced segmentation, targeting, and positioning. Next, we look at potential challenges to segmentation, targeting, and positioning face作者: Ethics 時(shí)間: 2025-3-22 04:57 作者: ellagic-acid 時(shí)間: 2025-3-22 10:44 作者: 發(fā)源 時(shí)間: 2025-3-22 16:24
The Future of Global Marketing Strategy,and new unforeseen events may occur. Nevertheless, the more decision-makers think about how trends may impact their business, the more likely will they be able to capitalize on the opportunities these trends may offer and minimize the threats they represent. This chapter aims to identify some of the作者: 發(fā)源 時(shí)間: 2025-3-22 20:40
Daniel F. Robinson,Johanna von Braunategic choices of a company and discusses one of the most influential approaches to corporate strategy, namely, the Resource Based View of the firm. We finish with some remarks on the role of corporate management systems, which support and monitor strategic choices. In this context, we also point ou作者: LIKEN 時(shí)間: 2025-3-22 23:53 作者: FLIP 時(shí)間: 2025-3-23 04:01 作者: 某人 時(shí)間: 2025-3-23 09:28
The Justification for IPR Protection,ocation of responsibilities across hierarchies and value chain activities. Different facets of the relationship between global and regional headquarters, between regional headquarters and national subsidiaries, and among national subsidiaries are also discussed. Finally, we take a brief look at orga作者: 涂掉 時(shí)間: 2025-3-23 10:42 作者: 大方一點(diǎn) 時(shí)間: 2025-3-23 14:33
2192-8096 iving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vi978-3-030-90667-2978-3-030-90665-8Series ISSN 2192-8096 Series E-ISSN 2192-810X 作者: 領(lǐng)帶 時(shí)間: 2025-3-23 20:15
Book 2022Latest editionic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus sta作者: 蘆筍 時(shí)間: 2025-3-24 02:11 作者: crutch 時(shí)間: 2025-3-24 04:36
https://doi.org/10.1007/978-3-658-33797-1s faced by companies aiming to globalize their brands. Finally, it examines the key digital and traditional communication tools available to companies and discusses the challenges of using them globally.作者: upstart 時(shí)間: 2025-3-24 09:55 作者: Inflamed 時(shí)間: 2025-3-24 12:19
Global Branding and Communication,s faced by companies aiming to globalize their brands. Finally, it examines the key digital and traditional communication tools available to companies and discusses the challenges of using them globally.作者: Overthrow 時(shí)間: 2025-3-24 16:10 作者: 繞著哥哥問 時(shí)間: 2025-3-24 19:10
https://doi.org/10.1007/978-3-031-29436-5ation, focusing particular on firm-level explanations. We explain the Uppsala Model of Internationalization, the Born Global Model, and Dunning’s Eclectic Paradigm (OLI model) in detail. Finally, we also mention other motives to globalize, such as knowledge seeking, learning in industry clusters, market seeking, and challenging competitors.作者: Pelvic-Floor 時(shí)間: 2025-3-25 00:32 作者: 殺蟲劑 時(shí)間: 2025-3-25 07:15 作者: 重力 時(shí)間: 2025-3-25 07:53 作者: 確定的事 時(shí)間: 2025-3-25 13:32
https://doi.org/10.1007/978-0-230-58239-2ation in the context of global pricing and the closely related question of where price decisions should be made: centrally or locally. Other topics discussed in this chapter include transfer prices within multinational companies, dumping, gray markets, and parallel imports.作者: Fillet,Filet 時(shí)間: 2025-3-25 16:33 作者: 悠然 時(shí)間: 2025-3-25 20:33
From Resistance to Accommodation,cal or unethical. An understanding of the main issues underlying these debates helps executives to navigate through the thorny field of business responsibility in global marketing strategy and shows that responsible business conduct and economic success are two sides of the same coin.作者: famine 時(shí)間: 2025-3-26 01:53
Balancing Global Synergies and Local Responsiveness,undations, the remaining discussion focuses on how managers can best achieve a balance between local responsiveness and global synergies. The chapter concludes with a list of instruments facilitating global marketing integration and arguments in support of local marketing autonomy.作者: lipids 時(shí)間: 2025-3-26 06:23 作者: 使殘廢 時(shí)間: 2025-3-26 12:06 作者: 提煉 時(shí)間: 2025-3-26 14:46
Global Business Responsibility,cal or unethical. An understanding of the main issues underlying these debates helps executives to navigate through the thorny field of business responsibility in global marketing strategy and shows that responsible business conduct and economic success are two sides of the same coin.作者: 可用 時(shí)間: 2025-3-26 17:26 作者: Galactogogue 時(shí)間: 2025-3-26 22:57
The Global Marketing Environment,ical, economic, social, technological, environmental, and legal aspects. Subsequently, we use the PESTEL framework to illustrate the relevance of some pertinent market characteristics in developing global marketing strategies.作者: 以煙熏消毒 時(shí)間: 2025-3-27 01:14 作者: Lipoma 時(shí)間: 2025-3-27 06:18
978-3-030-90667-2Springer Nature Switzerland AG 2022作者: 悄悄移動(dòng) 時(shí)間: 2025-3-27 09:57 作者: 忘川河 時(shí)間: 2025-3-27 14:31 作者: 沙發(fā) 時(shí)間: 2025-3-27 19:26
Bodo B. SchlegelmilchWritten in a pertinent and succinct managerial style.Provides a step-by-step review of key international marketing strategy decisions.Shows how global market opportunities are identified and global st作者: 飛來飛去真休 時(shí)間: 2025-3-28 01:06
https://doi.org/10.1007/978-3-031-29436-5 It maps out the field by explaining the key terms: marketing, strategy, and global. Next, we look at theories that explain the rationale for globalization, focusing particular on firm-level explanations. We explain the Uppsala Model of Internationalization, the Born Global Model, and Dunning’s Ecle作者: 樹木心 時(shí)間: 2025-3-28 05:57
https://doi.org/10.1007/978-3-642-55265-6ork, which looks at cultural, administrative, geographic, and economic differences between countries, and the PESTEL framework, which focuses on political, economic, social, technological, environmental, and legal aspects. Subsequently, we use the PESTEL framework to illustrate the relevance of some作者: intimate 時(shí)間: 2025-3-28 08:50
Kanchana Kariyawasam,Matthew Tsaipriate. Thus, the first part of the chapter describes how to systematically assess and select geographic markets. The second part describes alternative market entry methods. A distinction is made between non-equity modes, such as different means of exporting and contractual agreements, and equity mo作者: Consensus 時(shí)間: 2025-3-28 14:23 作者: triptans 時(shí)間: 2025-3-28 17:23
Daniel F. Robinson,Johanna von Brauny has to make when developing a global marketing strategy, namely, “where to compete,” “how to compete,” and “what we need to compete.” We also briefly discuss the “organizational purpose” as a central boundary condition that drives these three questions and comment on the “management system” that s作者: Fallibility 時(shí)間: 2025-3-28 21:28 作者: 臭名昭著 時(shí)間: 2025-3-29 01:12
Obtaining, Enforcing and Defending Patents,ate. Subsequently, the discussion shifts to global innovation and product development and demonstrates how different types of innovations may have rather different implications for the innovating company and the market as a whole. Next, we look at the international product life cycle, which is used 作者: 草率女 時(shí)間: 2025-3-29 05:32
https://doi.org/10.1007/978-0-230-58239-2l marketing. This chapter considers some of the key influences on setting prices in an international arena and looks at global pricing strategies and practices. The discussed topics range from different approaches to pricing in international markets to new approaches to pricing in today’s digital en作者: 招致 時(shí)間: 2025-3-29 09:15 作者: 一加就噴出 時(shí)間: 2025-3-29 12:44 作者: HAIL 時(shí)間: 2025-3-29 17:32 作者: Injunction 時(shí)間: 2025-3-29 21:26 作者: 淺灘 時(shí)間: 2025-3-30 02:55
From Resistance to Accommodation,usiness ethics from a corporate perspective and briefly explores the role of consumers and regulators. When attempting to clarify what business responsibility entails, we note persistent disagreements on rather fundamental positions. Examples include the remit of CSR and its voluntary nature; the po作者: Perennial長期的 時(shí)間: 2025-3-30 04:53
Instructed Women and the Case of pandemic vividly illustrates how unpredictable our environment is. The widely used VUCA acronym further reminds us that the future is volatile, uncertain, complex, and ambiguous. But does this rising uncertainty hail the end of strategic planning? We argue that the opposite is true. In a future incr作者: Physiatrist 時(shí)間: 2025-3-30 11:46
Marketing Strategy: A Global Discipline, It maps out the field by explaining the key terms: marketing, strategy, and global. Next, we look at theories that explain the rationale for globalization, focusing particular on firm-level explanations. We explain the Uppsala Model of Internationalization, the Born Global Model, and Dunning’s Ecle作者: 出血 時(shí)間: 2025-3-30 15:03
The Global Marketing Environment,ork, which looks at cultural, administrative, geographic, and economic differences between countries, and the PESTEL framework, which focuses on political, economic, social, technological, environmental, and legal aspects. Subsequently, we use the PESTEL framework to illustrate the relevance of some作者: Brain-Waves 時(shí)間: 2025-3-30 17:00 作者: 共和國 時(shí)間: 2025-3-30 22:25
