標題: Titlebook: Global Marketing Strategy; An Executive Digest Bodo B. Schlegelmilch Book 20161st edition Springer International Publishing Switzerland 201 [打印本頁] 作者: Fruition 時間: 2025-3-21 19:41
書目名稱Global Marketing Strategy影響因子(影響力)
書目名稱Global Marketing Strategy影響因子(影響力)學科排名
書目名稱Global Marketing Strategy網(wǎng)絡(luò)公開度
書目名稱Global Marketing Strategy網(wǎng)絡(luò)公開度學科排名
書目名稱Global Marketing Strategy被引頻次
書目名稱Global Marketing Strategy被引頻次學科排名
書目名稱Global Marketing Strategy年度引用
書目名稱Global Marketing Strategy年度引用學科排名
書目名稱Global Marketing Strategy讀者反饋
書目名稱Global Marketing Strategy讀者反饋學科排名
作者: REP 時間: 2025-3-21 23:20
Bodo B. SchlegelmilchWritten in a pertinent and succinct managerial style.Provides a step-by-step review of key international marketing strategy decisions.Shows how global market opportunities are identified and global st作者: 挑剔小責 時間: 2025-3-22 03:10
Talking the Creative Economy into Being,kets. Emphasis is placed on the discussion of specific foreign market entry modes. Here a distinction is made between non-equity modes, such as different means of exporting and contractual agreements, as well as equity modes, such as joint ventures and wholly owned subsidiaries.作者: Microaneurysm 時間: 2025-3-22 06:12
Intellectual Property Issues in Microbiology result in failure; getting it right is a critical prerequisite for corporate success. This chapter distinguishes between different possibilities of segmenting a market and then looks at the selection of target markets. The main emphasis of this chapter is then put on how managers can position their products and services in the global market.作者: 宇宙你 時間: 2025-3-22 10:38
Entering Global Markets,kets. Emphasis is placed on the discussion of specific foreign market entry modes. Here a distinction is made between non-equity modes, such as different means of exporting and contractual agreements, as well as equity modes, such as joint ventures and wholly owned subsidiaries.作者: remission 時間: 2025-3-22 13:18 作者: remission 時間: 2025-3-22 20:10 作者: ureter 時間: 2025-3-22 21:16 作者: conformity 時間: 2025-3-23 01:23
Book 20161st editionfound in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business..作者: 橢圓 時間: 2025-3-23 08:50
Trade Marks — International Provisions innovating company and the market as a whole. The chapter closes with a look at the international product life cycle, a concept used to explain foreign investment patterns as well as to describe revenue and profit patterns of products.作者: 法律的瑕疵 時間: 2025-3-23 12:37 作者: Calculus 時間: 2025-3-23 15:22
Protection of Data and Privacy,l benefits of regional headquarters. The chapter closes with a look at the allocation of roles and responsibilities across different organizational units, such as headquarters, regional headquarters and national subsidiaries.作者: Hypomania 時間: 2025-3-23 18:27 作者: 貧困 時間: 2025-3-24 02:08
Lars Alkaersig,Karin Beukel,Toke Reichsteing strategy. It illustrates how corporations need to find the right mix between the exploitation of existing products and services versus the exploration of emerging trends; the evolutionary and revolutionary change in transformation processes; and the global standardization and local adaptation to take best advantage of emerging trends.作者: PAN 時間: 2025-3-24 03:18
Creating Global Product and Service Offerings, innovating company and the market as a whole. The chapter closes with a look at the international product life cycle, a concept used to explain foreign investment patterns as well as to describe revenue and profit patterns of products.作者: 瑣事 時間: 2025-3-24 07:00 作者: bronchodilator 時間: 2025-3-24 11:21
Organizational Design for Global Marketing Strategy,l benefits of regional headquarters. The chapter closes with a look at the allocation of roles and responsibilities across different organizational units, such as headquarters, regional headquarters and national subsidiaries.作者: 全神貫注于 時間: 2025-3-24 15:09
Global Marketing Ethics and CSR,in issues underlying this debate as well as some of the key arguments put forward. Among the topics broached are how multinational companies should deal with differences that may exist across cultures and how ethics and CSR can be implemented into global marketing practice.作者: mighty 時間: 2025-3-24 20:29
The Future of Global Marketing Strategy,g strategy. It illustrates how corporations need to find the right mix between the exploitation of existing products and services versus the exploration of emerging trends; the evolutionary and revolutionary change in transformation processes; and the global standardization and local adaptation to take best advantage of emerging trends.作者: FEAT 時間: 2025-3-25 02:16 作者: Contend 時間: 2025-3-25 06:19
Assessing Global Marketing Opportunities,esign of ongoing marketing information within an already established network of international operations. Here, global marketing information systems are viewed as part of an MNC’s overall endeavor to create knowledge management systems capable of exploiting locally created knowledge worldwide.作者: commonsense 時間: 2025-3-25 07:40
Global Supply Chains and Distribution Networks, benefits of global supply chain management. This is followed by a look at the main factors that drive inbound and outbound sourcing and logistics decisions. Next, the focus is put on the design and management of global marketing channels, and finally on some important trends in international supply chain and distribution channels.作者: 惡心 時間: 2025-3-25 14:43 作者: 壯麗的去 時間: 2025-3-25 16:32
2192-8096 how global market opportunities are identified and global st.This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting busine作者: 驚惶 時間: 2025-3-25 22:20 作者: Nostalgia 時間: 2025-3-26 00:38
Ubuntu: Toward a New Public Discourse,esign of ongoing marketing information within an already established network of international operations. Here, global marketing information systems are viewed as part of an MNC’s overall endeavor to create knowledge management systems capable of exploiting locally created knowledge worldwide.作者: liposuction 時間: 2025-3-26 07:26 作者: Coma704 時間: 2025-3-26 11:28 作者: 搜集 時間: 2025-3-26 13:30 作者: 使成核 時間: 2025-3-26 18:22 作者: 親密 時間: 2025-3-26 21:31 作者: 職業(yè)拳擊手 時間: 2025-3-27 05:10 作者: 貴族 時間: 2025-3-27 07:02 作者: AUGER 時間: 2025-3-27 10:35
Creating Global Product and Service Offerings,ion between different types of products and services. This then provides the basis for the standardization—adaptation debate. Subsequently, the focus shifts to global innovation and product development and demonstrates how different types of innovations may have rather different implications for the作者: insurrection 時間: 2025-3-27 14:59
Extracting Value from Global Operations, marketing. This chapter considers some of the key influences on setting prices in an international arena and looks at some global pricing strategies and practices. It also scrutinizes the vexing issue of standardization and differentiation in the context of global pricing and the closely related qu作者: 職業(yè) 時間: 2025-3-27 17:49
Global Supply Chains and Distribution Networks,bal supply chain management comprises logistics, purchasing (sourcing), operations and marketing channels. This chapter starts by illustrating the key benefits of global supply chain management. This is followed by a look at the main factors that drive inbound and outbound sourcing and logistics dec作者: Deduct 時間: 2025-3-28 01:15 作者: Isometric 時間: 2025-3-28 02:23
Organizational Design for Global Marketing Strategy,ve for the right balance between local and global. Often, this middle ground involves a regional solution, such as establishing a regional headquarters. The discussion starts by looking at alternative organizational structures. Subsequently, emphasis is placed on regional structures and the potentia作者: capsule 時間: 2025-3-28 06:51
Global Marketing Ethics and CSR,e ethical behavior of their management and employees. While this is laudable, there is still considerable disagreement on rather fundamental questions, such as when, exactly, is a particular course of action ethical or unethical, and what are the limits of CSR? This chapter highlights some of the ma作者: ARM 時間: 2025-3-28 10:38
The Future of Global Marketing Strategy,f these trends and discusses the likely implications for global marketing strategy. Decision-makers need to understand how they can capitalize on the opportunities trends may offer and minimize the threats they represent. Hence, the chapter revisits the idea of a balanced approach to global marketin作者: ineffectual 時間: 2025-3-28 15:42 作者: lavish 時間: 2025-3-28 21:36 作者: 惡臭 時間: 2025-3-29 00:35 作者: lactic 時間: 2025-3-29 03:19
Intellectual Property Issues in Microbiology result in failure; getting it right is a critical prerequisite for corporate success. This chapter distinguishes between different possibilities of segmenting a market and then looks at the selection of target markets. The main emphasis of this chapter is then put on how managers can position their作者: colostrum 時間: 2025-3-29 09:06 作者: 上腭 時間: 2025-3-29 13:46 作者: 終點 時間: 2025-3-29 16:37
IP-Management und Risikomanagement,bal supply chain management comprises logistics, purchasing (sourcing), operations and marketing channels. This chapter starts by illustrating the key benefits of global supply chain management. This is followed by a look at the main factors that drive inbound and outbound sourcing and logistics dec作者: 裝入膠囊 時間: 2025-3-29 23:31
https://doi.org/10.1007/978-3-658-11332-2brands? This chapter addresses these and other questions. It first looks at some basic aspects of branding, such as the brand value, brand architecture, brand identity, brand image and brand resonance. Next, it discusses various aspects central to global brands, and highlights some of the challenges作者: LAVA 時間: 2025-3-30 02:04 作者: Onerous 時間: 2025-3-30 04:45 作者: Glaci冰 時間: 2025-3-30 10:24
Lars Alkaersig,Karin Beukel,Toke Reichsteinf these trends and discusses the likely implications for global marketing strategy. Decision-makers need to understand how they can capitalize on the opportunities trends may offer and minimize the threats they represent. Hence, the chapter revisits the idea of a balanced approach to global marketin
