作者: hieroglyphic 時(shí)間: 2025-3-21 21:59
Jan-Benedict SteenkampEquips executives with the tools for launching, strengthening and reviving global brands in a semi-globalized world.Draws on the author‘s world-class expertise and research in branding and global mark作者: HARP 時(shí)間: 2025-3-22 03:53 作者: indoctrinate 時(shí)間: 2025-3-22 04:53
Deutung des Grubenwasserchemismus,optimistic about the global potential of brands from all corners of the earth, I am not oblivious to the threats that global corporations face. I see as the main threats that globalization might stall, and possibly even lose ground, and the backlash against what critical thinkers call the “McDonaldization of society.”作者: 碎石 時(shí)間: 2025-3-22 10:08
The Future of Global Brandsoptimistic about the global potential of brands from all corners of the earth, I am not oblivious to the threats that global corporations face. I see as the main threats that globalization might stall, and possibly even lose ground, and the backlash against what critical thinkers call the “McDonaldization of society.”作者: 公理 時(shí)間: 2025-3-22 13:53 作者: 公理 時(shí)間: 2025-3-22 19:47
,Ingenieurgeologisch-gèotechnische Aspekte,r brand creates shareholder value. I will do this from four different angles through the eyes of your finance and accounting colleagues. These insights will help CMOs to keep their seats at the executive table.作者: Legion 時(shí)間: 2025-3-22 23:41
The Cambrian Explosion of Brands,sis of the annual rankings of the world’s most powerful brands by consultancies Brand Finance, Interbrand, and Millward Brown confirms that the strongest brands in about any industry are almost invariably global brands.作者: 不能強(qiáng)迫我 時(shí)間: 2025-3-23 04:24
Global Brands and Shareholder Valuer brand creates shareholder value. I will do this from four different angles through the eyes of your finance and accounting colleagues. These insights will help CMOs to keep their seats at the executive table.作者: 津貼 時(shí)間: 2025-3-23 09:35
Ein geologisches Gutachten über eine Quelleitive social associations can be more complicated than simply operating responsibly in the world. Firms must understand the multiple facets of CSR, how to operationalize CSR in the brand’s customer proposition, and how to leverage these associations to influence customer behavior. The chapter addresses these issues.作者: exercise 時(shí)間: 2025-3-23 13:23
Corporate Social Responsibilityitive social associations can be more complicated than simply operating responsibly in the world. Firms must understand the multiple facets of CSR, how to operationalize CSR in the brand’s customer proposition, and how to leverage these associations to influence customer behavior. The chapter addresses these issues.作者: 暖昧關(guān)系 時(shí)間: 2025-3-23 17:24
Book 2017iques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally..What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible作者: 可以任性 時(shí)間: 2025-3-23 20:38 作者: 通知 時(shí)間: 2025-3-24 02:10
https://doi.org/10.1007/978-3-319-74331-8fectively, companies need to take the process seriously and make it a strategic priority. They should (1) assign global brand responsibility and leadership; (2) develop a global brand planning system; and (3) execute global brand strategies in local markets within a common framework.作者: prodrome 時(shí)間: 2025-3-24 03:50
The COMET Framework: How Global Brands Create Valueheir firms, namely .ustomer, .rganizational, .arketing, .conomic, and .ransnational innovation (Fig. 1). The COMET framework helps executives to map out ways for their companies to create global brand value. This chapter describes all five ways and then provides a scorecard for management teams to step back and see their global brands anew.作者: ARM 時(shí)間: 2025-3-24 06:34
Global Brand Managementfectively, companies need to take the process seriously and make it a strategic priority. They should (1) assign global brand responsibility and leadership; (2) develop a global brand planning system; and (3) execute global brand strategies in local markets within a common framework.作者: freight 時(shí)間: 2025-3-24 13:21 作者: 合法 時(shí)間: 2025-3-24 17:49 作者: ALIAS 時(shí)間: 2025-3-24 19:32
Global Marketing Mix Decisions: Global Integration, Not Standardization. The global brand executive, along with national marketing managers, should check carefully what degree of global integration is feasible for each element of the marketing mix. This chapter brings together pertinent insights and recommendations.作者: WITH 時(shí)間: 2025-3-25 00:56 作者: 退潮 時(shí)間: 2025-3-25 03:39 作者: Malfunction 時(shí)間: 2025-3-25 10:09
Global Brand Equityories of equity: customer-based brand equity, sales-based brand equity, and profit-based brand equity. These components are critical for global leaders to understand as they analyze the economics of their brand. This chapter discusses the components and provides tools and frameworks to quantify them作者: 低三下四之人 時(shí)間: 2025-3-25 12:12
Book 2017do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed?.World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. 作者: 使虛弱 時(shí)間: 2025-3-25 17:33 作者: 作嘔 時(shí)間: 2025-3-25 21:45 作者: 含糊 時(shí)間: 2025-3-26 01:15 作者: cauda-equina 時(shí)間: 2025-3-26 05:07 作者: champaign 時(shí)間: 2025-3-26 09:06 作者: concentrate 時(shí)間: 2025-3-26 15:04 作者: 遭遇 時(shí)間: 2025-3-26 18:42
Carl-Jochen Winter,Joachim Nitschlerated dramatically. The world has witnessed a “Cambrian explosion” of brands. The digital revolution of the twenty-first century with cheap mobiles, big data, social media, and global connectivity has further accelerated this process. Brands have become ubiquitous in today’s marketplace. And analy作者: CERE 時(shí)間: 2025-3-26 23:23 作者: 極大的痛苦 時(shí)間: 2025-3-27 04:18 作者: 運(yùn)動(dòng)吧 時(shí)間: 2025-3-27 05:16 作者: CLEFT 時(shí)間: 2025-3-27 13:00
https://doi.org/10.1007/3-540-31281-1space is reshaping how organizations go global with their brands. Any chapter written about digital branding strategies runs the risk of obsolescence before it hits the printer. Specific digital platforms and tools for global brand building change rapidly over time. Just look at the rollout of socia作者: cardiac-arrest 時(shí)間: 2025-3-27 15:56 作者: Interferons 時(shí)間: 2025-3-27 19:31
https://doi.org/10.1007/978-3-319-74331-8 integral to a multinational’s success as its short term capital management and long-term investment plan. Failure to do so inevitably leads to clotting, weakening, and mediocrity. Yet only 10 % of companies believe they have the full complement of executional capabilities required to win overseas. 作者: Charlatan 時(shí)間: 2025-3-27 22:23 作者: 蚊子 時(shí)間: 2025-3-28 02:49
Bernward H?lting,Wilhelm G. Coldeweyll adhering to the brand—the positive (or negative!) outcomes that a company realizes from a product with its name on it. Say you wanted to offer a new brown, carbonated soft drink, “You Cola.” Customers could prefer the taste of your brand, recommend You Cola to others, support your global water re作者: Diaphragm 時(shí)間: 2025-3-28 08:45 作者: 巨大沒有 時(shí)間: 2025-3-28 13:47
Deutung des Grubenwasserchemismus,optimistic about the global potential of brands from all corners of the earth, I am not oblivious to the threats that global corporations face. I see as the main threats that globalization might stall, and possibly even lose ground, and the backlash against what critical thinkers call the “McDonaldi作者: 激怒 時(shí)間: 2025-3-28 17:19 作者: 慢慢沖刷 時(shí)間: 2025-3-28 20:35
The COMET Framework: How Global Brands Create Values may not even know or may not care that a brand is globally available. And many global brands, such as Aldi, Pampers, Gillette, Dove, and Heinz do not tout their globalness, perhaps because some customers reject global brands as signs of cultural homogenization or foreign hegemony. A singular focus作者: 保守 時(shí)間: 2025-3-28 23:14
Customer Propositions for Global Brandscessful fall into one of five categories, which I refer to as value, mass, premium, prestige, and fun brands. Each of these targets a different global segment defined by the segment’s universal needs, ranging from the biggest value per dollar to the most fun per dollar. The chapter highlights the di作者: epicardium 時(shí)間: 2025-3-29 05:22
Global Marketing Mix Decisions: Global Integration, Not Standardizationng mix activities across countries. This requires a mindset that is oriented toward looking for cross-national similarities, not differences. Cross-national differences in behavior may disguise potential for a globally integrated approach. Ask your team, “Is our target segment happy with the outcome作者: 缺陷 時(shí)間: 2025-3-29 09:47
Global Brand Building in the Digital Agespace is reshaping how organizations go global with their brands. Any chapter written about digital branding strategies runs the risk of obsolescence before it hits the printer. Specific digital platforms and tools for global brand building change rapidly over time. Just look at the rollout of socia作者: Spirometry 時(shí)間: 2025-3-29 12:00 作者: 高原 時(shí)間: 2025-3-29 17:50
Global Brand Management integral to a multinational’s success as its short term capital management and long-term investment plan. Failure to do so inevitably leads to clotting, weakening, and mediocrity. Yet only 10 % of companies believe they have the full complement of executional capabilities required to win overseas. 作者: 煩躁的女人 時(shí)間: 2025-3-29 19:43
Corporate Social Responsibility enough. Constituents expect corporations to address environmental and social problems linked to whatever they sell and however they conduct business. Corporate social responsibility (CSR) refers to voluntary actions—that is, actions not required by law—that attempt to further some social good, coun作者: 相反放置 時(shí)間: 2025-3-30 02:33
