標題: Titlebook: Event Marketing in the Context of Higher Education Marketing and Digital Environments; Florian Neus Book 2020 The Editor(s) (if applicable [打印本頁] 作者: 可樂 時間: 2025-3-21 16:45
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書目名稱Event Marketing in the Context of Higher Education Marketing and Digital Environments被引頻次
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書目名稱Event Marketing in the Context of Higher Education Marketing and Digital Environments讀者反饋
書目名稱Event Marketing in the Context of Higher Education Marketing and Digital Environments讀者反饋學科排名
作者: 打擊 時間: 2025-3-21 22:03
2626-3327 ent fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new in作者: needle 時間: 2025-3-22 00:27
Historical Review and State-of-the art,ted for many occasions and themes. Companies build on this wide range of opportunities as a form of “interactive communication of brand values […] in which consumers are actively involved […] and which would result in their emotional attachment to the brand,” as event marketing is defined (Whelan and Wohlfeil, 2006).作者: mortuary 時間: 2025-3-22 07:52 作者: instulate 時間: 2025-3-22 11:47
https://doi.org/10.1007/978-1-4612-2928-5rgued on the necessity of applying existing concepts of marketing practices to the higher education sector (Rauschnabel et al., 2016; W?raas and Solbakk, 2009). Even though the market of HEIs is often regulated by national laws and conditions, the students that HEIs are competing for, have become well aware of the wide range of opportunities.作者: AMITY 時間: 2025-3-22 13:34 作者: AMITY 時間: 2025-3-22 19:11
Yuriy Vasetsky,Artur Zaporozhetstive technologies and digital communities have not only introduced new methods of communicating, they have also heavily influenced our social interaction habits (Barrett et al., 2016; Baden-Fuller and Haefliger, 2013).作者: OWL 時間: 2025-3-23 00:12 作者: Urgency 時間: 2025-3-23 02:07 作者: 節(jié)省 時間: 2025-3-23 09:32
Book 2020rch and management are presented..?.About the Author:.Florian Neus. works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments..作者: esthetician 時間: 2025-3-23 11:52 作者: 圖畫文字 時間: 2025-3-23 16:36 作者: 躺下殘殺 時間: 2025-3-23 19:59 作者: congenial 時間: 2025-3-24 01:52
Differences and Similarities in Motivation for Offline and Online eSports Event Consumption,successful business venture and still growing year by year (Warman, 2017). Through streaming options on various platforms (e.g., twitch.tv or youtube.com), eSports can be consumed by users all over the world (Yu et al., 2018).作者: 兵團 時間: 2025-3-24 04:49
,Interaction in Social Live Streaming Services – Importance and influential Factors,tive technologies and digital communities have not only introduced new methods of communicating, they have also heavily influenced our social interaction habits (Barrett et al., 2016; Baden-Fuller and Haefliger, 2013).作者: faultfinder 時間: 2025-3-24 07:17 作者: 訓誡 時間: 2025-3-24 14:37
Florian NeusOffers a new scientific perspective on event-marketing作者: jovial 時間: 2025-3-24 15:29 作者: defeatist 時間: 2025-3-24 20:54 作者: 淘氣 時間: 2025-3-25 03:07
,Green’s Functions for Spherical Resonators,tendees, it was found that the expected link between attitude toward the event and the HEI could not be shown for this specific case. Both attitudes, however, were found to have a significant influence on identification with the HEI.作者: Multiple 時間: 2025-3-25 06:20 作者: GRILL 時間: 2025-3-25 08:01 作者: Unsaturated-Fat 時間: 2025-3-25 13:42
https://doi.org/10.1007/978-3-658-29262-1Higher Education Marketing; Event Marketing; eSports; Digital Environments; Event Management; Event Portf作者: GRIPE 時間: 2025-3-25 19:44 作者: cartilage 時間: 2025-3-25 23:40 作者: 外來 時間: 2025-3-26 00:24 作者: 使入迷 時間: 2025-3-26 05:46 作者: 全面 時間: 2025-3-26 10:23
Representations of Electromagnetic Fields,olders and serve to portray the institutions’ brand message (Andersson and Getz, 2008; Dees et al., 2006). In HEIs’ marketing mix in particular, events have an outstanding role. HEIs have a very complex structure, and the high number of stakeholders (e.g., students, researchers, lecturers, research 作者: 吹氣 時間: 2025-3-26 15:24 作者: 有危險 時間: 2025-3-26 20:34 作者: 涂掉 時間: 2025-3-27 00:54
,Green’s Functions for Spherical Resonators,tendees, it was found that the expected link between attitude toward the event and the HEI could not be shown for this specific case. Both attitudes, however, were found to have a significant influence on identification with the HEI.作者: 不容置疑 時間: 2025-3-27 04:57
978-3-658-29261-4The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies作者: ensemble 時間: 2025-3-27 07:50
Event Marketing in the Context of Higher Education Marketing and Digital Environments978-3-658-29262-1Series ISSN 2626-3327 Series E-ISSN 2626-3335 作者: 手術(shù)刀 時間: 2025-3-27 12:12
Event Marketing in the Context of Higher Education Marketing and Digital Environments作者: 成份 時間: 2025-3-27 14:44 作者: landmark 時間: 2025-3-27 17:50
,Events as a Customer Touchpoint in Student Life – Creating Valuable Experiences and Lasting Impressy within Western Europe, the introduction of bachelor’s and master’s degrees has led to higher student mobility and international competition. Therefore, HEIs are being challenged more than ever to find new ways to approach prospective students and, furthermore, retain their existing students (Marin作者: FACT 時間: 2025-3-27 23:24 作者: 小教堂 時間: 2025-3-28 04:29 作者: Encoding 時間: 2025-3-28 08:38 作者: 陰謀小團體 時間: 2025-3-28 11:06
Differences and Similarities in Motivation for Offline and Online eSports Event Consumption,n of the modern digital area (Hamari and Sj?blom, 2017). Organized in leagues and ladders around different games of various genres, eSports is a very successful business venture and still growing year by year (Warman, 2017). Through streaming options on various platforms (e.g., twitch.tv or youtube.作者: 憤怒歷史 時間: 2025-3-28 16:53
,Interaction in Social Live Streaming Services – Importance and influential Factors,ith online communities have flourished and have helped users enhance their work and social lives (Tiwana et al., 2010; Bharadwaj et al., 2013). Innovative technologies and digital communities have not only introduced new methods of communicating, they have also heavily influenced our social interact作者: 損壞 時間: 2025-3-28 22:23 作者: 籠子 時間: 2025-3-29 00:50
https://doi.org/10.1057/9781137538079notion of a forecast of what will happen tomorrow, or next Saturday, the term will equally apply to the outcome of the 1997 General Election made . but based on what was known at the end of 1996, for example. Forecasts are often constructed . as a way of evaluating a particular forecasting model or
