標(biāo)題: Titlebook: Ethics in Marketing and Communications; Towards a Global Per Mary M. McKinley (Professor of Marketing and Susta Book 2012 Palgrave Macmilla [打印本頁] 作者: OAK 時(shí)間: 2025-3-21 17:27
書目名稱Ethics in Marketing and Communications影響因子(影響力)
書目名稱Ethics in Marketing and Communications影響因子(影響力)學(xué)科排名
書目名稱Ethics in Marketing and Communications網(wǎng)絡(luò)公開度
書目名稱Ethics in Marketing and Communications網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Ethics in Marketing and Communications被引頻次
書目名稱Ethics in Marketing and Communications被引頻次學(xué)科排名
書目名稱Ethics in Marketing and Communications年度引用
書目名稱Ethics in Marketing and Communications年度引用學(xué)科排名
書目名稱Ethics in Marketing and Communications讀者反饋
書目名稱Ethics in Marketing and Communications讀者反饋學(xué)科排名
作者: 挖掘 時(shí)間: 2025-3-21 21:42 作者: Confess 時(shí)間: 2025-3-22 03:19
Parteien als Vertrauensobjekte,Awareness of environmental and social problems in France has seen a rapid progression, as evidenced by many high profile events. The translation of these global issues to the managerial level, and at the marketing and communication level, is essential given their role in the current society.作者: 燈絲 時(shí)間: 2025-3-22 08:30
https://doi.org/10.1007/978-3-658-23240-5Being an emerging economic power in the world, China is attracting more and more attention from companies wishing to conquer the market and achieve success there. One of the key success factors is to have a deep understanding of local customers in terms of their attitudes, values, perceptions and consumption patterns.作者: 代替 時(shí)間: 2025-3-22 12:25 作者: evaculate 時(shí)間: 2025-3-22 12:56 作者: evaculate 時(shí)間: 2025-3-22 19:07 作者: 說明 時(shí)間: 2025-3-23 00:00 作者: 影響深遠(yuǎn) 時(shí)間: 2025-3-23 02:29 作者: 不規(guī)則的跳動(dòng) 時(shí)間: 2025-3-23 08:01
Einsatz des Entwurfsobjekt-Datenmodells, companies are employing ethics and corporate social responsibility (CSR) strategies due to the existence of and the pressure from a variety of so called ‘drivers’ who may collectively be called ‘stakeholders’. Ethics and CSR policies are no longer the type of luxuries that only a select few organis作者: Leaven 時(shí)間: 2025-3-23 12:50
https://doi.org/10.1007/978-3-322-83942-8l companies have integrated an environmental or ethical parameter in their marketing communications because they want to improve their image, 62 per cent were forced to do it for regulation needs, 59 per cent decided to do it because of a strong and determined manager’s conviction, 55 per cent in or作者: 可轉(zhuǎn)變 時(shí)間: 2025-3-23 15:02 作者: 雜役 時(shí)間: 2025-3-23 20:24
https://doi.org/10.1007/978-3-658-43256-0a collection and storage depend are justified. Knowledge about customers and clients has become one of the most critical driving forces for business success, and intelligent organisations believe that knowing as much about the customer as possible is an asset that grows with time and gives the organ作者: Genetics 時(shí)間: 2025-3-24 01:41
https://doi.org/10.1007/978-3-658-11655-2different kinds of banks will thus be given, showing in each case their main characteristics. From theory to practice, this chapter will finally show that the different nature of banks proposed in the typology is reflected in their respective balance sheets. This will lead to a more precise definiti作者: 狗窩 時(shí)間: 2025-3-24 02:27
Marketing communications and ethics, companies are employing ethics and corporate social responsibility (CSR) strategies due to the existence of and the pressure from a variety of so called ‘drivers’ who may collectively be called ‘stakeholders’. Ethics and CSR policies are no longer the type of luxuries that only a select few organis作者: 撕裂皮肉 時(shí)間: 2025-3-24 10:29
Responsible communications agencies: key success factors,l companies have integrated an environmental or ethical parameter in their marketing communications because they want to improve their image, 62 per cent were forced to do it for regulation needs, 59 per cent decided to do it because of a strong and determined manager’s conviction, 55 per cent in or作者: JAUNT 時(shí)間: 2025-3-24 12:35
How Web 2.0 will save CSR,ce to the notion. But today it has become a tool for risk prevention cleverly wrapped in a message, sometimes green or humanist and often full of good feelings. However, this imperative of society must now become an incentive to invent new models of communications among stakeholders. Indeed, one can作者: 送秋波 時(shí)間: 2025-3-24 15:23 作者: scoliosis 時(shí)間: 2025-3-24 20:33
Marketing ethical banking,different kinds of banks will thus be given, showing in each case their main characteristics. From theory to practice, this chapter will finally show that the different nature of banks proposed in the typology is reflected in their respective balance sheets. This will lead to a more precise definiti作者: 制定法律 時(shí)間: 2025-3-25 02:00 作者: fender 時(shí)間: 2025-3-25 03:50 作者: 全面 時(shí)間: 2025-3-25 10:43
How Web 2.0 will save CSR, expect that CSR will become the new paradigm of sustainable business management tomorrow. Innovative companies have already understood this; those who confuse it with a simple marketing tool should anticipate difficult times.作者: Vasodilation 時(shí)間: 2025-3-25 13:42 作者: 吝嗇性 時(shí)間: 2025-3-25 18:34
Einsatz des Entwurfsobjekt-Datenmodells,marketing communications becomes evident when such ethical endeavours are required to be conveyed to various stakeholder groups. Indeed some companies’ ethical initiatives have not achieved the desired effects simply due to the absence of effective communications.作者: 管理員 時(shí)間: 2025-3-25 22:58
Marketing communications and ethics,marketing communications becomes evident when such ethical endeavours are required to be conveyed to various stakeholder groups. Indeed some companies’ ethical initiatives have not achieved the desired effects simply due to the absence of effective communications.作者: Systemic 時(shí)間: 2025-3-26 02:36 作者: A簡潔的 時(shí)間: 2025-3-26 06:45 作者: 胡言亂語 時(shí)間: 2025-3-26 08:52
https://doi.org/10.1007/978-3-322-83942-8der to answer growing customer demand and, finally, 44 per cent as a competitive strategy (Audouin, A. et al., 2009). Moreover, consumers now increasingly emphasise facets of Corporate Social Responsibility (CSR) as important factors in their purchasing decisions (Dawkins and Lewis, 2003).作者: geriatrician 時(shí)間: 2025-3-26 14:33
Datenbankzugriff in offenen Rechnernetzen expect that CSR will become the new paradigm of sustainable business management tomorrow. Innovative companies have already understood this; those who confuse it with a simple marketing tool should anticipate difficult times.作者: integrated 時(shí)間: 2025-3-26 17:17
https://doi.org/10.1007/978-3-658-11655-2on of corporate governance. Obviously, a bank that does no marketing, no matter how ethically pure and transparent its operation, will never succeed. Thus, we also look at the current practices among these institutions and make recommendations for further improvement in communicating their value proposition.作者: Eviction 時(shí)間: 2025-3-27 00:33
1865-0929 2021..The 47 full papers and 4 short papers presented in the volume were thorougly reviewed and selected from 246 submissions. The papers are organized in the following topical sections: application of artificial intelligence and machine learning in healthcare; application of AI for emotion and beha作者: clarify 時(shí)間: 2025-3-27 03:12
Die Diskussion um Wissensmanagementstudy problematizes the relationship between an alleged active global citizenship (promoted through philanthropic activism/altruism) and an ethnocentric (capitalist) epistemology where civic participation, altruism and philanthropy can only be conceptualized as acts of self-interest.作者: 品牌 時(shí)間: 2025-3-27 07:09 作者: 從屬 時(shí)間: 2025-3-27 12:31 作者: 攤位 時(shí)間: 2025-3-27 14:00 作者: Confirm 時(shí)間: 2025-3-27 18:22
Malaria Detection Using Convolutional Neural Network,er Klarheit erst nach Untersuchungen an Mikroorganismen herausgestellt. Experimentell günstige Voraussetzungen, wie sie vor allem Mangelmutanten des Ascomyceten . boten, führten schon vor mehr als 20 Jahren zur Aufstellung einer Hypothese, derzufolge ein Gen über die Synthese eines Enzyms eine ganz 作者: 發(fā)出眩目光芒 時(shí)間: 2025-3-27 22:19
ics" and "modern astrophysics and cosmology"..New developments are covered, e. g. in sections on the double beta decay including a discussion of the possibility?for a neutrinoless decay and its978-3-540-36684-3作者: glacial 時(shí)間: 2025-3-28 02:39
Living Deliciously? The Borderless Horror of Female Empowermental traditions of gender violence. They do question but nonetheless do not resist the temptation to capitalize on representations of the subversive woman as monstrous, which emerges as a resilient site of fear, especially, as I argue, in a post-MeToo world.作者: 瑣碎 時(shí)間: 2025-3-28 07:27
The Influence of the Russian Economic Crisis on the Regional Peculiarities of Investment Activitynt volumes in the capital stock in 2013 and 2016 was indicative of the increasing concentration of investments in the economy of the most constituent entities of the Russian Federation. The analysis of regional features of the FDI inflow, outflow and balance dynamics also exacerbated their polarizat作者: Consensus 時(shí)間: 2025-3-28 12:03
Mehmet Huseyin Bilgin,Hakan Danis,Ender DemirCovers scholarly contributions from diverse research areas, including Labour Economics.Combines perpectives from theory and practice.Presents studies from several countries and regions
