標題: Titlebook: Ethics and Neuromarketing; Implications for Mar Andrew R. Thomas,Nicolae Alexandru Pop,Cristian Du Book 2017 Springer International Publish [打印本頁] 作者: ALOOF 時間: 2025-3-21 16:25
書目名稱Ethics and Neuromarketing影響因子(影響力)
書目名稱Ethics and Neuromarketing影響因子(影響力)學科排名
書目名稱Ethics and Neuromarketing網(wǎng)絡公開度
書目名稱Ethics and Neuromarketing網(wǎng)絡公開度學科排名
書目名稱Ethics and Neuromarketing被引頻次
書目名稱Ethics and Neuromarketing被引頻次學科排名
書目名稱Ethics and Neuromarketing年度引用
書目名稱Ethics and Neuromarketing年度引用學科排名
書目名稱Ethics and Neuromarketing讀者反饋
書目名稱Ethics and Neuromarketing讀者反饋學科排名
作者: 自戀 時間: 2025-3-21 21:10 作者: anthropologist 時間: 2025-3-22 01:28 作者: 倔強不能 時間: 2025-3-22 07:00 作者: 反饋 時間: 2025-3-22 11:59 作者: 隨意 時間: 2025-3-22 14:19 作者: 隨意 時間: 2025-3-22 19:52
Implicit Measures of Attitudes in Market Research,he same time maintaining the highest ethical standards. It is achieved by increasing the robustness of obtained results in order to anticipate consumers’ behavior more effectively than using solely traditional questioning methods. To deliver the highest quality results, neuromarketing utilizes tools作者: 強壯 時間: 2025-3-22 22:45 作者: Annotate 時間: 2025-3-23 05:00 作者: 警告 時間: 2025-3-23 05:48 作者: spinal-stenosis 時間: 2025-3-23 10:47
Ethical Dilemmas of Future Technologies,es at an exponential rate. Ethics, on the other hand, advances much slower and doesn’t keep pace with the number and complexity of issues brought by technology. Considering that technology’s speed of evolution won’t slow down because ethics can’t keep pace with it, we argue that all those ethical is作者: 欲望小妹 時間: 2025-3-23 16:29
The Ethics of Neuromarketing in Sports,haps the most highly impassioned and engaged brand evangelists, sports fans spend disproportionately large sums of money on branded merchandise to reinforce identity-based affiliation as well as tribal connection to team. While classical economists would suggest that sports fans are rational actors 作者: incubus 時間: 2025-3-23 19:15
ogy.Explores the ethical implications of applying powerful t.This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and pr作者: hemoglobin 時間: 2025-3-23 23:11 作者: Vital-Signs 時間: 2025-3-24 04:05
Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research,ctitioner-oriented explanation of common neuromarketing techniques and present a contextual framework for understanding associated marketing research outcomes. Opportunities for future research and the implications for marketing are discussed.作者: esoteric 時間: 2025-3-24 06:55 作者: Original 時間: 2025-3-24 14:38 作者: 苦惱 時間: 2025-3-24 18:51 作者: 自傳 時間: 2025-3-24 21:50 作者: 上腭 時間: 2025-3-25 02:40 作者: 易受騙 時間: 2025-3-25 06:22 作者: Coeval 時間: 2025-3-25 10:35 作者: 噴出 時間: 2025-3-25 13:20 作者: 白楊 時間: 2025-3-25 16:46
https://doi.org/10.1007/978-3-662-29208-2 sometimes converges with it, neuromarketing is not subject to a restrictive ethics. It is rather difficult to develop a proper and rigorous ethics both because of the fast pace of change and of the misunderstanding of the neuroscience potential in general and that of neuromarketing in particular. I作者: endarterectomy 時間: 2025-3-25 23:53 作者: Metastasis 時間: 2025-3-26 03:14 作者: 說不出 時間: 2025-3-26 04:52
, in Neuromarketing Ethics,ve as basis for the entire ethical discussion in the next section: neuromarketing as both a field of research and applications and neuromarketing ethics as research ethics and as ethics of brain research. The second section is dedicated to a quasi-comprehensive presentation of the ethical challenges作者: 委托 時間: 2025-3-26 12:04 作者: Feedback 時間: 2025-3-26 16:42
Ethical and Legal Considerations in Research Subject and Data Protection,edict consumer behavior. Nowadays, consumers have more information than ever before. Consumer’s mind is uncontrollable. From marketing perspective, neuromarketing is becoming mainstream but can’t be done at the expense of privacy, neither consumer’s free will. Over the last decade, neuroethics arose作者: 萬神殿 時間: 2025-3-26 19:04 作者: 冷漠 時間: 2025-3-27 00:04
Implicit Measures of Attitudes in Market Research, most decisions derive from unconscious processes (How Customers Think: Essential Insights into the Mind of the Markets. Harvard Business School Press, Boston, 2003). Russell Fazio has been studying the impact of attitudes on human behavior and proposed a model in which this attitude can be explaine作者: 黑豹 時間: 2025-3-27 01:27 作者: Ventilator 時間: 2025-3-27 07:58
Dealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research st, the historical underpinnings of ethics in branding and advertising will be discussed in order to parse out the fundamental factors that have been cause for concern in the the consumer insights industry. It is with these historic factors in mind that subsequent suggestions for neuromarketer’s bes作者: Fecal-Impaction 時間: 2025-3-27 13:05
The Limits and the Ethics of Consumer Profiling, sometimes converges with it, neuromarketing is not subject to a restrictive ethics. It is rather difficult to develop a proper and rigorous ethics both because of the fast pace of change and of the misunderstanding of the neuroscience potential in general and that of neuromarketing in particular. I作者: Minikin 時間: 2025-3-27 15:56 作者: 鼓掌 時間: 2025-3-27 18:32 作者: Outmoded 時間: 2025-3-28 00:28
advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. ?The foundation for all of this activity is data gathering and analysis. Like many new processes978-3-319-83329-3978-3-319-45609-6作者: OREX 時間: 2025-3-28 03:01 作者: 材料等 時間: 2025-3-28 07:44 作者: 委托 時間: 2025-3-28 13:59 作者: 投射 時間: 2025-3-28 15:14 作者: Debate 時間: 2025-3-28 18:54 作者: DEI 時間: 2025-3-29 01:42
Das lyrische Werk Bertolt Brechts. Recent technological developments in hard- and software solutions to measure brain and body reactions have led to promising opportunities for practitioners and academics in the field of marketing. Besides the developments’ potential advantages, the commercial perspective of neuromarketing raises s作者: intrude 時間: 2025-3-29 06:13
https://doi.org/10.57088/978-3-7329-8947-8n of new forms of approach to consumer behavior. The new field that emerged as neuromarketing might become a linchpin in leading innovation in this field. The pure rational consumer is being questioned and emotions are playing a central role in any marketing strategy. Traditional market research met作者: 持久 時間: 2025-3-29 09:53
Technikbeurteilung im Betrieblichen Alltag,levant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of the neuromarketing to inform marketing researcher is due to the lack of the transparency about the me作者: 生命層 時間: 2025-3-29 15:19 作者: FER 時間: 2025-3-29 18:50 作者: Kernel 時間: 2025-3-29 21:58
Ram Prasad Bhatt,Barbara Schrammel-Leberredictive utility afforded by neuromarketing’s nonverbal brain and body derived measures, a more diverse set of clients have come to the table with unprecedented interest. While the majority of research in the field thus far has been for the purpose of manifesting optimal user experiences, other’s q作者: Synovial-Fluid 時間: 2025-3-30 02:40 作者: ACTIN 時間: 2025-3-30 06:29 作者: 富足女人 時間: 2025-3-30 09:17 作者: 飛鏢 時間: 2025-3-30 13:42
Andrew R. Thomas,Nicolae Alexandru Pop,Cristian DuDefines the rapidly emerging field of neuromarketing, at the crossroads of economics, neuroscience, consumer behavior, and cognitive psychology.Explores the ethical implications of applying powerful t
