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標(biāo)題: Titlebook: Estimation of Willingness-to-Pay; Theory, Measurement, Christoph Breidert Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wie [打印本頁(yè)]

作者: 他剪短    時(shí)間: 2025-3-21 16:20
書目名稱Estimation of Willingness-to-Pay影響因子(影響力)




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書目名稱Estimation of Willingness-to-Pay網(wǎng)絡(luò)公開度學(xué)科排名




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書目名稱Estimation of Willingness-to-Pay讀者反饋




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作者: grotto    時(shí)間: 2025-3-21 20:37

作者: AXIS    時(shí)間: 2025-3-22 02:25
Rethinking Peace and Conflict Studiesapter 1) and Monroe (2003, chapter 1)). In order to set a good price a marketer has to anticipate the market’s price response behavior. That is, the marketer needs valid estimations of the consumers’ willingness-to-pay.
作者: Stagger    時(shí)間: 2025-3-22 06:59

作者: brassy    時(shí)間: 2025-3-22 10:50
Empirical Investigation: Nokia study,illingness-to-pay (WTP) that can be used for market simulations. The goal of the simulations is to optimize bundling strategies for joint sales of a telephone with a contract and suitable accessories in the online shop.
作者: addition    時(shí)間: 2025-3-22 16:36

作者: addition    時(shí)間: 2025-3-22 17:16

作者: 相反放置    時(shí)間: 2025-3-22 21:41
#decolonization2point0: Follow the Star,illingness-to-pay (WTP) that can be used for market simulations. The goal of the simulations is to optimize bundling strategies for joint sales of a telephone with a contract and suitable accessories in the online shop.
作者: TIGER    時(shí)間: 2025-3-23 03:00
Book 2006rketing strategies (e. g. , product bundhng) are considered by the manage- ment. While asking customers directly for their wiUingness or unwillingness to purchase a specific product at the designated price commonly results in unreahstic estimates, ex- perimental survey-based methods turned out to be
作者: 深陷    時(shí)間: 2025-3-23 07:45

作者: GRAVE    時(shí)間: 2025-3-23 09:55

作者: chronology    時(shí)間: 2025-3-23 15:52

作者: 動(dòng)機(jī)    時(shí)間: 2025-3-23 21:47
The Multicultural Class in Greece,ds. It is important for the marketer to predict how many of the offered products will be bought at different prices. To predict the demand for different products at different prices the marketer needs a profound understanding of the reaction of his or her customers to different pricing schedules.
作者: 金桌活畫面    時(shí)間: 2025-3-24 00:43

作者: 合適    時(shí)間: 2025-3-24 04:35
A Work-Preference Model of Artist Behaviourto have a surveying instrument that can estimate willingness-to-pay at the individual level based on each respondent’s provided information only. The method is as an additional interview scene which is an extension to conjoint analysis. We call this new interview scene “Price Estimation Scene” (PE s
作者: 網(wǎng)絡(luò)添麻煩    時(shí)間: 2025-3-24 08:42
#decolonization2point0: Follow the Star,customers of the online shop of Nokia in Germany in October 2004. It will be illustrated how this PE scene delivers individual level estimations for willingness-to-pay (WTP) that can be used for market simulations. The goal of the simulations is to optimize bundling strategies for joint sales of a t
作者: 背信    時(shí)間: 2025-3-24 10:41
Rethinking Peace and Conflict Studiesay belongs to the field of strategic marketing planning. Recent developments in marketing show that pricing of products is driven by a value based approach. In a value based approache the price of a product is based on the perceived valuation of the target customers. The research in the field of pri
作者: Dungeon    時(shí)間: 2025-3-24 18:39
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作者: 香料    時(shí)間: 2025-3-24 19:48
Cultural Diversity for Virtual Charactersthe customers is the cornerstone to successful pricing. Unexploited diversification and pricing potentials are often the main driving forces for dramatic price developments and the origin for diversified product offerings.
作者: 小口啜飲    時(shí)間: 2025-3-25 00:58
Chaucer and the War of the Maidens,ure in which pricing strategies were developed alongside with the development of a marketing strategy are present. The main objective of this is to familiarize the reader with pricing research in the context of marketing. The importance of pricing also explains the great interest in the topic the management of the Nokia online shop in Germany has.
作者: 發(fā)誓放棄    時(shí)間: 2025-3-25 05:39

作者: 積習(xí)難改    時(shí)間: 2025-3-25 07:48
A Work-Preference Model of Artist Behaviourto have a surveying instrument that can estimate willingness-to-pay at the individual level based on each respondent’s provided information only. The method is as an additional interview scene which is an extension to conjoint analysis. We call this new interview scene “Price Estimation Scene” (PE scene).
作者: MILK    時(shí)間: 2025-3-25 12:12

作者: CLEFT    時(shí)間: 2025-3-25 19:34
Pricing in the Marketing Mix,ure in which pricing strategies were developed alongside with the development of a marketing strategy are present. The main objective of this is to familiarize the reader with pricing research in the context of marketing. The importance of pricing also explains the great interest in the topic the management of the Nokia online shop in Germany has.
作者: chlorosis    時(shí)間: 2025-3-25 22:26

作者: MILK    時(shí)間: 2025-3-26 03:49
Price Estimation Scene (PE Scene),to have a surveying instrument that can estimate willingness-to-pay at the individual level based on each respondent’s provided information only. The method is as an additional interview scene which is an extension to conjoint analysis. We call this new interview scene “Price Estimation Scene” (PE scene).
作者: 擁護(hù)者    時(shí)間: 2025-3-26 08:09
https://doi.org/10.1007/978-3-8350-9244-0Conjoint analysis; Online-surveying; Pricing; Statistics; marketing
作者: 健談的人    時(shí)間: 2025-3-26 12:32
978-3-8350-0399-6Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006
作者: 不再流行    時(shí)間: 2025-3-26 13:45
Tourism, Hospitality & Event ManagementIn the previous chapter the ongoing research in the estimation of willingness-to-pay (WTP) was reviewed, providing an overview of the different methods and discussing advantages and disadvantages. Also, reviewed were the different methods in respect of their ability to estimate consumers’ preferences at the individual level.
作者: panorama    時(shí)間: 2025-3-26 20:09

作者: Cpap155    時(shí)間: 2025-3-26 21:49

作者: neutralize    時(shí)間: 2025-3-27 02:47
Conjoint Analysis in Pricing Studies,This chapter discusses how pricing studies are performed when conjoint analysis is applied. The general approach is to include price in the conjoint study as yet another attribute. We will explain how this is done, and review a selection of publications which explicitly focus on the estimation of willingness-to-pay (WTP).
作者: Chronic    時(shí)間: 2025-3-27 09:09
Introduction,the customers is the cornerstone to successful pricing. Unexploited diversification and pricing potentials are often the main driving forces for dramatic price developments and the origin for diversified product offerings.
作者: braggadocio    時(shí)間: 2025-3-27 12:52
Pricing in the Marketing Mix,ure in which pricing strategies were developed alongside with the development of a marketing strategy are present. The main objective of this is to familiarize the reader with pricing research in the context of marketing. The importance of pricing also explains the great interest in the topic the ma
作者: Concomitant    時(shí)間: 2025-3-27 14:44
Willingness-to-Pay (WTP) in Marketing,ds. It is important for the marketer to predict how many of the offered products will be bought at different prices. To predict the demand for different products at different prices the marketer needs a profound understanding of the reaction of his or her customers to different pricing schedules.
作者: dilute    時(shí)間: 2025-3-27 20:14
Measuring Willingness-to-Pay,ot conduct pricing research and as a result do not have a serious pricing strategy in a marketing sense. They rather have something that could be called an intuitive pricing strategy. Several studies indicate that only 8% to 15% of the companies conduct serious pricing research to develop effective
作者: 藐視    時(shí)間: 2025-3-28 00:45
Price Estimation Scene (PE Scene),to have a surveying instrument that can estimate willingness-to-pay at the individual level based on each respondent’s provided information only. The method is as an additional interview scene which is an extension to conjoint analysis. We call this new interview scene “Price Estimation Scene” (PE s
作者: motor-unit    時(shí)間: 2025-3-28 02:11

作者: 想象    時(shí)間: 2025-3-28 09:53

作者: 移植    時(shí)間: 2025-3-28 12:45

作者: pineal-gland    時(shí)間: 2025-3-28 18:22
Die Normativit?t der Vielfalt: , und die Institutionalisierung der globalen Personenkategorien , undllschaftlicher Selbstbeschreibungen widerspiegelt. Die Adaption der Diversit?ts-Norm in den Sozialwissenschaften zeigt sich in der seit den 1990er?Jahren zunehmend intensiven Auseinandersetzung mit den (De-)Konstruktionsprozessen von Personenkategorien (z.?B. Geschlecht, Ethnizit?t etc.) sowie der A




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