標題: Titlebook: Enlightened Marketing in Challenging Times; Proceedings of the 2 Felipe Pantoja,Shuang Wu,Nina Krey Conference proceedings 2020 The Academy [打印本頁] 作者: 冠軍 時間: 2025-3-21 16:26
書目名稱Enlightened Marketing in Challenging Times影響因子(影響力)
書目名稱Enlightened Marketing in Challenging Times影響因子(影響力)學科排名
書目名稱Enlightened Marketing in Challenging Times網(wǎng)絡公開度
書目名稱Enlightened Marketing in Challenging Times網(wǎng)絡公開度學科排名
書目名稱Enlightened Marketing in Challenging Times被引頻次
書目名稱Enlightened Marketing in Challenging Times被引頻次學科排名
書目名稱Enlightened Marketing in Challenging Times年度引用
書目名稱Enlightened Marketing in Challenging Times年度引用學科排名
書目名稱Enlightened Marketing in Challenging Times讀者反饋
書目名稱Enlightened Marketing in Challenging Times讀者反饋學科排名
作者: 表示向下 時間: 2025-3-21 21:00
Enlightened Marketing in Challenging Times978-3-030-42545-6Series ISSN 2363-6165 Series E-ISSN 2363-6173 作者: 把手 時間: 2025-3-22 01:19
https://doi.org/10.1057/9780230303836By relying on evolutionary psychology, I develop a typology of advertising cues and explain their cross-cultural transportability. I highlight three distinct categories?– human universals (evolved similarities), local adaptations (evolved differences), and local socialization (differences not due to作者: geometrician 時間: 2025-3-22 08:39
The Rise and Fall of the Labour Leftctions to the advertisements of specific products and brands, only a small number focus on the public’s attitudes toward advertising as institution. There seems to be little research designed with the purpose of exploring and understanding rather than attempting to measure and predict these attitude作者: 結(jié)束 時間: 2025-3-22 09:57 作者: 鉤針織物 時間: 2025-3-22 15:17
https://doi.org/10.1007/978-3-031-34660-6 We expand this work by providing an algorithm to combine and aggregate search volume data, so that the resulting data are both consistent over time and consistent between data series. We give a brand equity example, where Google Trends is used to create several brand equity indices of 100 top ranke作者: 鉤針織物 時間: 2025-3-22 18:50
https://doi.org/10.1007/978-3-030-53348-9 personal data in exchange of personalized targeted offers. However, these individualized marketing activities are often considered intrusive by consumers, who feel they are losing control over their personal data and their right to privacy. This study contributes to bridge a gap in the literature, 作者: 孤僻 時間: 2025-3-23 00:36
https://doi.org/10.1007/978-3-031-56471-0g the changing customers’ needs. They are expected to achieve agility in combining data across the organisation. Big data has become a crucial driving force in any company’s success..The current study examines the role of big data in new product success. It gives insight into the role of customer ag作者: GLUE 時間: 2025-3-23 04:21
https://doi.org/10.1007/978-81-322-0846-4i et al. 2017). While research on low-level operational aspects of BD is flourishing (Lehn 2018), little is known about its impact on firms’ strategies. Strategic orientations guide the firm’s decision-making and action-taking and describe how resources are allocated and employed. While orientations作者: perpetual 時間: 2025-3-23 08:42
attributes and object free activities in a destination (Bryce et al. 2015; Fu et al. 2018). Two important gaps have been identified in this area of research. First, it has been investigated by major studies in culture- or historic- tourism context (Frost 2006; Lu et al. 2015; Zhou et al. 2013). How作者: 芳香一點 時間: 2025-3-23 11:23
https://doi.org/10.1007/978-1-349-26512-1ten ambiguous and misleading. While consumers perceive something ‘regional’ as being produced ., legally the term only describes something produced .. This discrepancy between consumer perceptions and legal requirements allows for loopholes in branding strategies on the managers’ side through which 作者: 你正派 時間: 2025-3-23 15:44
https://doi.org/10.1057/9780230624818onstructs there exists a broad body of conceptual literature setting them both clearly apart from each other, this picture is not as clear when it comes to measuring brand nostalgia and brand heritage. A literature review shows ambiguity in the utilized scales and, in consequence, triggers the quest作者: 改正 時間: 2025-3-23 21:39
https://doi.org/10.1007/978-3-030-18144-4nbois 1968; Kotler 1973; Kotzan and Evanson 1969; Smith and Curnow 1966). This area of studies has grown in the retailing literature encompassing all the environmental cues that surround shoppers and influence their behavior. However, studies undertaking a comprehensive approach of shopping atmosphe作者: 改變立場 時間: 2025-3-24 00:46
https://doi.org/10.1007/978-981-99-8231-8pports Mandlers (1982) inverted U curve effect of congruence such that a moderate degree of incongruence is preferred. However, this is not the case in sensory marketing studies where congruity is preferred..This paper aims to determine whether there is a preference for incongruity and presents an e作者: 斜谷 時間: 2025-3-24 05:03 作者: Lime石灰 時間: 2025-3-24 09:52
creativity and unveils its underlying mechanism. To test our prediction about the positive influence of hand use on creative cognition and judgment, we conducted four experiments. Using various measures of creativity and experimental manipulation of hand use, we demonstrated that hand use increases作者: 暫時中止 時間: 2025-3-24 10:40
https://doi.org/10.1057/9781137265258artificial intelligence, and in the introduction of consumer-facing service robots (Hollebeek et al. 2017). Service robots, operate in service environments across the globe, interacting with consumer and service entities alike (Li 2015), signalling the era of Human-Robot Interaction (HRI) (Mende 201作者: 暴發(fā)戶 時間: 2025-3-24 16:56 作者: 解決 時間: 2025-3-24 19:02
The Rise of Experimental Biologyrand pages?– to voice a public online complaint and to achieve their individual and collective complaint goals (e.g., seeking redress, revenge taking, warning other consumers). This research demonstrates that companies can benefit from segmenting online complainants according to their customer-brand作者: harangue 時間: 2025-3-25 00:46
https://doi.org/10.1007/978-3-319-48971-1e., . and .). The primary aim of this study is to examine the role of emotions (i.e., . versus .) on the type of conspicuous consumption behavior (i.e., . versus .. Moderating role of personality traits such as . and . have been included in the research model within the context of personality-situat作者: APNEA 時間: 2025-3-25 06:00
The Rise of Hybrid Political Islam in Turkeyteraction of brands with consumers and their ability to advertise (Ashley and Tuten 2015; Hudson et al. 2016). However, utilizing social media platforms in marketing brings a challenge to brands due to its openness as well as fast changing nature (Colliander and Marder 2018). The luxury market will 作者: myriad 時間: 2025-3-25 08:49
Felipe Pantoja,Shuang Wu,Nina KreyPresents the Scottish Enlightenment within a contemporary marketing research context.Offers cutting-edge research and insights on marketing theory and practice.Examines the impact of social, political作者: 抑制 時間: 2025-3-25 15:42 作者: 楓樹 時間: 2025-3-25 16:38 作者: fulmination 時間: 2025-3-25 20:00 作者: Cardioversion 時間: 2025-3-26 01:58 作者: HARD 時間: 2025-3-26 07:40 作者: Grating 時間: 2025-3-26 11:30 作者: Aromatic 時間: 2025-3-26 16:39
https://doi.org/10.1057/9780230624818ts that are independent from each other. Furthermore, out of the three proposed dimensions for brand nostalgia, personal nostalgia, historical nostalgia, and perceived brand oldness, only the first two reflect brand nostalgia distinctively, whereas perceived brand oldness stands apart, apparently more leaning towards the brand heritage construct.作者: Adrenaline 時間: 2025-3-26 20:48 作者: membrane 時間: 2025-3-26 21:36 作者: interrogate 時間: 2025-3-27 02:50
Thinking Creatively through Hands,on, the current paper verifies that the mediation and moderation effects found in the studies could be applied further to actual consumer setting and influences purchase intention of the featured product. These findings demonstrate that hands serve an important embodied-oriented function and can assist in creative thinking.作者: 向下五度才偏 時間: 2025-3-27 07:59 作者: 孤獨無助 時間: 2025-3-27 09:57
The Impact of Culture on Humorous Ads: An Abstract, al. 1993)..The question of standardization and adaptation of advertising campaigns on the international scale has been the subject of extensive research (Schmid and Kotulla 2011). However, reviews of existing literature show doubt on the results of the previous research (Birnik and Bowman 2007). In作者: jaundiced 時間: 2025-3-27 17:27 作者: 嚙齒動物 時間: 2025-3-27 21:38 作者: 石墨 時間: 2025-3-28 01:52
Big Data Analytics in Product Innovation Context: An Abstract,e effectiveness of data analysis tools and customer agility. It also explores the link between all of these factors and new product success. The study is reasonably telling in that it shows that the effective use of data aggregation and data analysis tools results in customer agility which in itself作者: Indecisive 時間: 2025-3-28 02:13 作者: 過份艷麗 時間: 2025-3-28 06:59 作者: 猛烈責罵 時間: 2025-3-28 12:22 作者: Peculate 時間: 2025-3-28 14:41
I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract mall shoppers was investigated. Data has been analyzed using Structural Equation Modeling (SEM) to test the proposed research model. The results indicate several direct relations between color schemes, mall lighting, scent and temperature, on one side, and shopper satisfaction and the desire to sta作者: Lasting 時間: 2025-3-28 21:12
Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Oxtreme incongruence) by two (valence: positive vs negative) between subjects design. Experiment one’s stimuli was a mock webpage selling a soft square pillow. This set an expectation which was then (dis)confirmed by a haptic product review which formed one of the six conditions. Experiment two (n?=?作者: 不幸的人 時間: 2025-3-28 23:57
,Influencing Consumers’ Buying Behavior through Smell: An Abstract,ds (Morrin and Ratneshwar 2003) and that product scent increases memory for information associated with the product (Krishna et al. 2010). It has also been found that ambient scents can improve product evaluations (Bosmans 2006; Spanenberg et al. 1996). Other research has evaluated the effects of od作者: 殺死 時間: 2025-3-29 06:08 作者: MELON 時間: 2025-3-29 08:26
The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need foings suggest that restaurant technology have positive effects on service quality and service experience. The findings indicate that customers who experience restaurant technology are more likely to perceive high service quality and service experience. Moreover, the results suggest that restaurant te作者: 有害 時間: 2025-3-29 15:24
How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract,ll forms of service recovery efforts) (63%/60%); (ii) ‘Constructive loyalists’ (i.e., committed, cooperative customers with a deep interest to restore the customer-brand relationship, but high recovery expectations) (19%/25%); and (iii) ‘Constructive unattached customers’ (i.e., webcare-receptive cu作者: perimenopause 時間: 2025-3-29 18:37 作者: 我悲傷 時間: 2025-3-29 22:03
,Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Absionary experience, such that consumers interact with personas (i.e. mediated representations of presenters, celebrities, or characters) as if they are present and engage in a reciprocal relationship” (Labrecque 2014, p. 135). This study adopts Instagram, a visual-oriented social media platform, as 作者: agitate 時間: 2025-3-30 01:32
The Rise and Fall of the Labour Leftons of public sentiment toward issues. One approach to guide the process of cartoon analysis is the framework developed by Greenberg (Can Rev Sociol Anthropol 39(2):181–198, 2002). We collected data from a number of online cartoon repositories and our final sample consists of 236 cartoons, from the 作者: GEM 時間: 2025-3-30 06:34 作者: triptans 時間: 2025-3-30 12:03
https://doi.org/10.1007/978-3-031-34660-6ing current data to predict information that is released after the period for which it is collected. Information of this type include company financial results and economic indicators. We utilize the gathered Google Trends data both for forecasting revenue for the individual series components and fo作者: 柱廊 時間: 2025-3-30 13:47
https://doi.org/10.1007/978-3-030-53348-9information during online interactions with self-selected companies. The study concludes that consumers face a trade-off between the costs of privacy loss and the benefits of personalization when they decide to disclose personal information, and partially or fully supports the moderating effects pro作者: 半導體 時間: 2025-3-30 19:11
https://doi.org/10.1007/978-3-031-56471-0e effectiveness of data analysis tools and customer agility. It also explores the link between all of these factors and new product success. The study is reasonably telling in that it shows that the effective use of data aggregation and data analysis tools results in customer agility which in itself作者: Foolproof 時間: 2025-3-30 20:54
https://doi.org/10.1007/978-81-322-0846-4n firms’ strategic orientation (market, entrepreneurship, and learning) en-route implications on performance (strategic and financial). The three orientations are marketing-related, still attract scholarly attention, and are widely employed by organizations (Gnizy et al. 2014). BD assists in uncover作者: Generator 時間: 2025-3-31 02:20
sed as satisfaction, trust and attachment in this study, is the emotional connection between tourists and destinations (Aaker 2004; Chen and Phou 2013; Veloutsou 2015)..To this end, semi-structured interviews were conducted by asking visitors and non-visitors about their memories, ideas and overall 作者: 行為 時間: 2025-3-31 05:21
https://doi.org/10.1007/978-1-349-26512-1mentary experimental studies (total N?=?720 consumers) in varying product categories we assess the impact of different regional designations on consumers’ attitudes and behavioral intentions towards the respective brand..The present results show that consumers (mis)interpret regionality as ‘distance作者: 輕浮女 時間: 2025-3-31 09:25 作者: Armory 時間: 2025-3-31 16:59
https://doi.org/10.1007/978-981-99-8231-8xtreme incongruence) by two (valence: positive vs negative) between subjects design. Experiment one’s stimuli was a mock webpage selling a soft square pillow. This set an expectation which was then (dis)confirmed by a haptic product review which formed one of the six conditions. Experiment two (n?=?作者: 捏造 時間: 2025-3-31 19:54 作者: Itinerant 時間: 2025-4-1 01:44 作者: 浮夸 時間: 2025-4-1 02:06
https://doi.org/10.1007/978-3-030-01608-1ings suggest that restaurant technology have positive effects on service quality and service experience. The findings indicate that customers who experience restaurant technology are more likely to perceive high service quality and service experience. Moreover, the results suggest that restaurant te作者: 管理員 時間: 2025-4-1 07:49 作者: Ventricle 時間: 2025-4-1 13:35
