標(biāo)題: Titlebook: Energy Branding; Harnessing Consumer Frierik Larsen Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 energy market.marketing [打印本頁] 作者: 浮華 時(shí)間: 2025-3-21 19:22
書目名稱Energy Branding影響因子(影響力)
書目名稱Energy Branding影響因子(影響力)學(xué)科排名
書目名稱Energy Branding網(wǎng)絡(luò)公開度
書目名稱Energy Branding網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Energy Branding被引頻次
書目名稱Energy Branding被引頻次學(xué)科排名
書目名稱Energy Branding年度引用
書目名稱Energy Branding年度引用學(xué)科排名
書目名稱Energy Branding讀者反饋
書目名稱Energy Branding讀者反饋學(xué)科排名
作者: 勛章 時(shí)間: 2025-3-21 22:33
Branding and Related Research Fields,for the producer and for the consumer and are traded at a premium. Branding is in its essence a strategic issue, and the areas of branding that are explored further in the chapter are service branding and general commodity branding. There are several examples provided on how generic commodities have作者: Analogy 時(shí)間: 2025-3-22 02:23
Overview of Liberalization, and liberalized toward competition and consumer power. The task of reforming the markets toward the laws of supply and demand has over 30?years proved to be a slowly moving process due to the complexity of the markets, creating a new regulatory framework fit for a competitive retail market and a po作者: profligate 時(shí)間: 2025-3-22 07:31 作者: 乳白光 時(shí)間: 2025-3-22 10:44 作者: 強(qiáng)壯 時(shí)間: 2025-3-22 16:07 作者: 強(qiáng)壯 時(shí)間: 2025-3-22 19:36 作者: Conserve 時(shí)間: 2025-3-23 00:44 作者: 聯(lián)想 時(shí)間: 2025-3-23 03:50
Conclusion,arize the different aspects of marketing and branding in the energy sector. The model shows that branding should not only be a marketing matter but also a strategic matter that should affect the whole organization. While brand builders in the energy space should take notice of the branding of produc作者: 過份艷麗 時(shí)間: 2025-3-23 06:48 作者: DAMN 時(shí)間: 2025-3-23 11:25
https://doi.org/10.1007/978-3-319-57198-0energy market; marketing; customer perspective; international; product branding作者: 敵意 時(shí)間: 2025-3-23 14:52 作者: Cursory 時(shí)間: 2025-3-23 18:53
http://image.papertrans.cn/e/image/310202.jpg作者: 得體 時(shí)間: 2025-3-24 01:54 作者: medieval 時(shí)間: 2025-3-24 05:34
Social and Medical Aspects of Drug Abusefor the producer and for the consumer and are traded at a premium. Branding is in its essence a strategic issue, and the areas of branding that are explored further in the chapter are service branding and general commodity branding. There are several examples provided on how generic commodities have作者: Breach 時(shí)間: 2025-3-24 09:58
Kwan Yee Kow,Mohamad Zaki Samsudin and liberalized toward competition and consumer power. The task of reforming the markets toward the laws of supply and demand has over 30?years proved to be a slowly moving process due to the complexity of the markets, creating a new regulatory framework fit for a competitive retail market and a po作者: 財(cái)主 時(shí)間: 2025-3-24 13:21 作者: perimenopause 時(shí)間: 2025-3-24 17:13
Alexandra Papamichail,Petros Mizamidishow the ground is for marketing and branding within the electric for a successful strategic marketing program being launched off a strong brand within the energy sector. Marketing professionalism in the utilities is somewhat lacking an entire industry that historically has been focused on engineerin作者: Stagger 時(shí)間: 2025-3-24 21:20 作者: Conspiracy 時(shí)間: 2025-3-25 00:48
https://doi.org/10.1007/978-981-16-0155-2part of corporate social responsibility strategy of an energy provider while some might review it as a well carved out niche for the retail energy market. Marketing of green electricity has been researched in some capacity as well as the characteristics and definitions of green and sustainable sourc作者: 隱語 時(shí)間: 2025-3-25 05:39
https://doi.org/10.1007/978-3-658-16604-5xperiences with different sources of energy. This was revealed in the consumer research conducted in order to understand how energy consumers in the countries studied define and understand green electricity and sustainability. In some countries, nuclear energy was considered green while it was not i作者: Myosin 時(shí)間: 2025-3-25 09:49 作者: 的’ 時(shí)間: 2025-3-25 13:38 作者: 蕁麻 時(shí)間: 2025-3-25 17:15
https://doi.org/10.1007/978-1-4615-0839-7oints of differentiation that energy retailers could benefit from. Energy retailers can find differentiation points in price, image, service and origin of their energy offerings. Under each differentiation point, the finer elements of the energy brand were identified that could help drive increased brand value for a market-oriented power retailer.作者: 客觀 時(shí)間: 2025-3-25 22:29
,The Ingredients of an Energy Brand—Sources of Brand Value,oints of differentiation that energy retailers could benefit from. Energy retailers can find differentiation points in price, image, service and origin of their energy offerings. Under each differentiation point, the finer elements of the energy brand were identified that could help drive increased brand value for a market-oriented power retailer.作者: 熱烈的歡迎 時(shí)間: 2025-3-26 01:37 作者: 紡織品 時(shí)間: 2025-3-26 06:56
Liberalization and Consumer Perception,carried out in countries across Europe—the Czech Republic, Estonia, Iceland, Norway and Poland—which are all at different stages of the liberalization process. Six constructs that can have an impact on how consumers perceive energy utilities and their service offerings were identified.作者: Arb853 時(shí)間: 2025-3-26 08:55 作者: 巨碩 時(shí)間: 2025-3-26 14:27 作者: Ingrained 時(shí)間: 2025-3-26 18:59 作者: laparoscopy 時(shí)間: 2025-3-26 21:07
Alexandra Papamichail,Petros Mizamidisg problems, has to expand its knowledge and become customer oriented. By interviewing professionals that work inside the energy industry as well as marketing experts that have worked with the industry, five constructs that are considered of standing in the way of successful brand building for energy were identified.作者: Jacket 時(shí)間: 2025-3-27 02:32
https://doi.org/10.1007/978-981-16-0155-2es of energy. It is however important to acknowledge that an official definition of green energy or the claims of sustainability do not matter much if consumers are suspicious of the fact that energy companies are conducting green washing.作者: 鉤針織物 時(shí)間: 2025-3-27 06:58 作者: 諂媚于人 時(shí)間: 2025-3-27 13:29
https://doi.org/10.1057/9780230281714ith research conducted among energy professionals. The constructs discovered among consumers such as brand trust and corporate social responsibility can be used cross sectors to communicate with consumers.作者: 防銹 時(shí)間: 2025-3-27 14:22
Introduction,ith research conducted among energy professionals. The constructs discovered among consumers such as brand trust and corporate social responsibility can be used cross sectors to communicate with consumers.作者: archaeology 時(shí)間: 2025-3-27 18:54
ean territories.Assesses the ingredients of an energy brand .Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met作者: scotoma 時(shí)間: 2025-3-27 22:11 作者: 冷峻 時(shí)間: 2025-3-28 02:13
https://doi.org/10.1007/978-3-031-14560-5so a strategic matter that should affect the whole organization. While brand builders in the energy space should take notice of the branding of products, services, corporations and industries, there are special circumstances that need to be taken into account for branding in the energy sector.作者: 哪有黃油 時(shí)間: 2025-3-28 06:36
Book 2017lationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies..作者: 樣式 時(shí)間: 2025-3-28 13:32 作者: daredevil 時(shí)間: 2025-3-28 17:31 作者: Corroborate 時(shí)間: 2025-3-28 21:37 作者: 裝勇敢地做 時(shí)間: 2025-3-29 01:08
Green Energy Branding,es of energy. It is however important to acknowledge that an official definition of green energy or the claims of sustainability do not matter much if consumers are suspicious of the fact that energy companies are conducting green washing.作者: alliance 時(shí)間: 2025-3-29 06:00
,Green Electricity from a Consumer’s Perspective,n others. Participants in other countries perceived sources of energy that are often considered unsustainable to be green since it is the most efficient source of energy available. There are, however, several shared key factors that define consumer perception of green electricity in all five countries.
